{"id":38270,"date":"2024-05-21T14:38:11","date_gmt":"2024-05-21T12:38:11","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=38270"},"modified":"2024-05-21T14:38:11","modified_gmt":"2024-05-21T12:38:11","slug":"sony-pictures-entertainment-returns-to-licensing-expo-2024-to-celebrate-unparalleled-slate-of-time-honored-and-trending-properties","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/sony-pictures-entertainment-returns-to-licensing-expo-2024-to-celebrate-unparalleled-slate-of-time-honored-and-trending-properties\/","title":{"rendered":"Sony Pictures Entertainment returns to Licensing Expo 2024 to celebrate unparalleled slate of time-honored and trending properties"},"content":{"rendered":"

With a broad content program in tow, Sony Pictures Consumer Products continues to unveil unique licensing collaborations that underscore fan-favorite releases, including <\/em><\/strong>Ghostbusters, Karate Kid, The Boys, Cobra Kai and more<\/em><\/strong><\/p>\n

The entertainment powerhouse will continue to build upon iconic franchises as well as make a splash in animation, introducing new adult animation content as well as the return of hit children\u2019s animation series, The Creature Cases <\/em><\/strong><\/p>\n

Sony Pictures Consumer Products will exhibit its diverse portfolio of properties at this year\u2019s Licensing Expo, which combines timeless classics and evergreen releases with new and modern content. Amongst the expansive collection of IPs are the enduring Ghostbusters<\/em> and Karate Kid <\/em>properties, <\/em>both set to celebrate 40-year anniversaries in 2024, <\/em>as well as contemporary standouts including The Boys, Cobra Kai, Gen V, The Last of Us,<\/em> Goosebumps<\/em>, Twisted Metal, <\/em>and many more.    <\/p>\n

As part of their booth presence, Sony Pictures will reintroduce an in-booth 15-foot video wall with a state-of-the-art interactive display, so attendees can immerse themselves in beloved brands including Ghostbusters<\/em> and Karate Kid<\/em>.<\/p>\n

\u201cLicensing Expo 2024 arrives at a time in Sony Pictures\u2019 history where we are simultaneously introducing fresh installments to some of our most iconic franchises (Ghostbusters, Karate Kid), unveiling modern takes on timeless properties (Cobra Kai), and welcoming a roster of new IPs that will engage an entirely new generation of fans,\u201d<\/em> said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment.<\/strong> \u201cNo matter our audiences\u2019 content preferences, by collaborating closely with like-minded licensees, we aim to elevate our beloved properties and ensure that each product and experience reflects the true essence of the stories and characters that our fans cherish.\u201d<\/em><\/p>\n

In 2024, Sony Pictures Consumer Products continues to deliver authentic and meaningful colllaborations to create unforgettable experiences for fans:   <\/p>\n

From Sony Pictures Entertainment\u2019s Motion Picture Group<\/u><\/strong>, <\/strong>in March, Sony Pictures unveiled a slate of new products and unique collaborations in tandem with the theatrical premiere of Ghostbusters: Frozen Empire<\/em>. The robust consumer products program, anchored by key licensees including Hasbro<\/strong>, Funko<\/strong>, Timberland<\/strong>, and Kellogg\u2019s<\/strong>, was designed to transcend generational boundaries and resonate with fans of all ages, with all interests. <\/p>\n

Continuing momentum into the Fall, fans can come alive as their favorite Ghostbusters <\/em>character on Halloween, with lines of costumes and accessories coming from Disguise <\/strong>(costume division of JAKKS Pacific), Spirit Halloween,<\/strong> and Fun.com.<\/strong><\/p>\n

 <\/strong>Following the theatrical success of Ghostbusters: Frozen Empire,<\/em> Ghostbusters will expand the iconic franchise with an upcoming animated series from Sony Pictures Animation currently in development with Netflix. <\/p>\n

Heading into an exciting year in 2025, Sony Pictures Entertainment will introduce two highly-anticipated films. On May 30, 2025, a new installment from the original Karate Kid <\/em>franchise will make its theatrical debut and on. January 17, 2025, Sony Pictures\u2019\/Studiocanal\u2019s Paddington In Peru<\/em> will be released.<\/p>\n

From Sony Pictures Television<\/u><\/strong>, 2024 will see the highly anticipated return of The Boys <\/em>season 4 on June 13th <\/sup>on Prime Video.<\/p>\n

Later this year, the much awaited sixth and final season of Cobra Kai <\/em>will return to Netflix, closing the chapter on an epic karate journey. Season 6 of Cobra Kai is comprised of 15 episodes which will air in 3 parts. Part 1 will hit Netflix on July 18, followed by part 2 on November 28, and the finale in 2025.<\/p>\n

Sony Pictures Television will also welcome several new adult animation properties to their slate of television IPs, including the upcoming first seasons of Universal Basic Guys<\/em> as part of Fox\u2019s Sunday night Animation Domination lineup, and Sausage Party: Foodtopi<\/em>a premiering July 11 on Prime Video.<\/p>\n

A new YouTube channel featuring hit Netflix preschool series The Creature Cases<\/em> will release short form content weekly. Toy partner PMI<\/strong> will launch an exciting new toy line including vehicles, figures and playsets in Spring 2025.<\/p>\n

In anticipation of forthcoming second seasons, SPCP will announce the expansion of licensing programs for Goosebump<\/em>s on Disney+ and Hulu, The Last of U<\/em>s on Max, Twisted Metal<\/em> on Peacock, and Gen V <\/em>on Prime Video.<\/p>\n

An expansive consumer products program of over 1,000 products across 30 licensed partners is set to accompany the season 4 release of The Boys<\/em>. Details on the program can be found below:<\/p>\n