{"id":38273,"date":"2024-05-21T16:01:05","date_gmt":"2024-05-21T14:01:05","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=38273"},"modified":"2024-05-21T16:01:05","modified_gmt":"2024-05-21T14:01:05","slug":"the-winners-of-the-2024-licensing-international-excellence-awards","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/the-winners-of-the-2024-licensing-international-excellence-awards\/","title":{"rendered":"The winners of the 2024 Licensing International Excellence Awards"},"content":{"rendered":"<h3>The winners of the 2024 Licensing International Excellence Awards were unveiled last night in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing community.<\/h3>\n<p>The winners were selected from <strong>197 finalists in 32 categories<\/strong>. <strong>More than 800 submissions were received<\/strong>, narrowed down by an expert <strong>global judging panel of 200 judges from 20 countries<\/strong>.<\/p>\n<p>Returning this year, the Excellence Awards were hosted by Cakewalk Entertainment founder and CEO George Leon and La Panader\u00eda President and CEO Maca Rotter. The awards were presented by sponsors Alifish, InSpirit Designs, Jazwares, SEGA, and Stumble Guys. &nbsp;<\/p>\n<p>The Excellence Awards honor <strong>innovation and creativity in the licensing community<\/strong>. They spotlight the power of brands to connect with consumers and further a company\u2019s goals, celebrate how licensees develop and bring those products to market, and applaud how retailers highlight licenses on their shelves.<\/p>\n<p>A new category was introduced this year for <strong>Best Advertising Campaign Featuring a Brand<\/strong>, which honors print, radio, TV, cinema, and outdoor media advertisements where a property is used to elevate and promote another brand. Also, for the first time, each individual member of Licensing International had the chance to vote for The Members\u2019 Choice Award, which celebrates licensed offerings that extend a brand in unexpected and innovative ways.<\/p>\n<p>\u201c<em>The Licensing International Excellence Awards winners represent the boundless creativity, ingenuity, and talent of the global brand licensing industry<\/em>,\u201d said <strong>Maura Regan, President of Licensing International<\/strong>. \u201c<em>We congratulate this year\u2019s winners on their adeptness in bringing the world\u2019s most beloved brands, characters, and properties to consumers in exciting and unique ways<\/em>.\u201d<\/p>\n<p><strong>Here are the 2024 Licensing International Excellence Awards winners<\/strong>:<\/p>\n<p><strong><u>BEST LICENSED BRANDS <\/u><\/strong><\/p>\n<ul>\n<li><strong>Best Brand: Animated <\/strong>Bluey \u2013 Ludo Studio &amp; BBC Studios<\/li>\n<li><strong>Best Brand: Art, Design, or Museum <\/strong>V&amp;A<\/li>\n<li><strong>Best Brand: Corporate <\/strong>United States Postal Service (Global Icons)<\/li>\n<li><strong>Best Brand: Food, Beverage, Restaurant <\/strong>M&amp;M\u2019S \u2013 Mars Wrigley (Brand Central)<\/li>\n<li><strong>Best Brand: Interactive or Digital Brand <\/strong>Chefclub<\/li>\n<li><strong>Best Brand: Live Action <\/strong>Ted Lasso \u2013 Warner Bros. Discovery<\/li>\n<li><strong>Best Brand: Music Artist, Celebrity, or Fashion <\/strong>Grateful Dead \u2013 Warner Music Experience<\/li>\n<li><strong>Best Brand: Publishing, Stationery, or Social Expression <\/strong>Moomin \u2013 Moomin Characters Oy Ltd (Rights &amp; Brands)<\/li>\n<li><strong>Best Brand: Sports, eSports, or Collegiate <\/strong>NASCAR<\/li>\n<li><strong>Best Brand: <\/strong>Toy Barbie \u2013 Mattel<\/li>\n<\/ul>\n<p><strong><u>BEST LICENSED PRODUCTS<\/u><\/strong><\/p>\n<ul>\n<li><strong>Best Product: Apparel, Footwear, or Accessories for Corporate Brands <\/strong>Loungefly \u2013 McDonald&#8217;s (The Joester Loria Group)<\/li>\n<li><strong>Best Product: Apparel, Footwear, or Accessories for Entertainment Brands <\/strong>GUCCI \u2013 Gremlins<\/li>\n<li><strong>Best Product: Appliances, Housewares, or Electronics for Corporate Brands <\/strong>Car Off Shore S.r.l. \u2013 FIAT 500 (IMG)<\/li>\n<li><strong>Best Product: Appliance, Housewares, or Electronic Product for Entertainment Brands <\/strong>Dalstrong \u2013 Batman<\/li>\n<li><strong>Best Product: Food or Beverage for Corporate Brands <\/strong>Ferrero\/The Coca-Cola Company \u2013 Sprite (CAA Brand Management)<\/li>\n<li><strong>Best Product: Food or Beverage for Entertainment Brands <\/strong>FoodStory Brands \u2013 Yellowstone<\/li>\n<li><strong>Best Product: Health &amp; Beauty <\/strong>Hismile \u2013 Wonka<\/li>\n<li><strong>Best Product: Home Decor <\/strong>Eichholtz \u2013 The Met (Beanstalk)<\/li>\n<li><strong>Best Product: Interactive or Digital Product <\/strong>Apple \u2013 Peanuts<\/li>\n<li><strong>Best Product: Publishing, Social Expression, or Back-to-School <\/strong>Moleskine \u2013 Van Gogh Museum (Art Studio 3, Italy)<\/li>\n<li><strong>Best Product: Toys, Games, Novelties, or Role Play (ages 0-8) <\/strong>com \u2013 Disney Pixar<\/li>\n<li><strong>Best Product: Toys, Games, Novelties, or Role Play (ages 8+) <\/strong>Big Potato Games \u2013 U.S. Postal Inspection Service (Global Icons)<\/li>\n<\/ul>\n<p><strong><u>OTHER AWARDS <\/u><\/strong><\/p>\n<ul>\n<li><strong>Best Advertising Campaign Featuring a Licensed Brand <\/strong>Golf&#8217;s Happy Place \u2013 PGA TOUR Superstore (Born Licensing)<\/li>\n<li><strong>Best Collaboration: Hardlines or Packaged Goods <\/strong>Caran d\u2019Ache x Keith Haring \u2013 (Artestar\/CAA Brand Management)<\/li>\n<li><strong>Best Collaboration: Softlines <\/strong>Swatch x Jean-Michel Basquiat (Artestar)<\/li>\n<li><strong>Best Licensed Promotion <\/strong>7-Eleven x Brown &amp; Minions \u2013 CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd)<\/li>\n<li><strong>Best Location-Based Experience or Initiative <\/strong>Shrek x Airbnb<\/li>\n<li><strong>Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brands <\/strong>Kohl&#8217;s \u2013 Crayola (Retail Monster)<\/li>\n<li><strong>Best Retailer: Entertainment Brands <\/strong>Williams Sonoma \u2013 Bridgerton<\/li>\n<li><strong>Best Sustainability Initiative <\/strong>ERDOS Polar Series \u2013 Narwhal Ocean Research Center (ALFILO Brands)<\/li>\n<li><strong>Members\u2019 Choice Award <\/strong>Barbie x Zara<\/li>\n<li><strong>Most Impactful Service Provider <\/strong>Dependable Solutions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The winners of the 2024 Licensing International Excellence Awards were unveiled last night in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing community. The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":38274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[1326],"class_list":["post-38273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-licensing-international-excellence-awards-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The winners of the 2024 Licensing International Excellence Awards - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The winners of the 2024 Licensing International Excellence Awards were unveiled last night at Las Vegas Licensing Expo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/the-winners-of-the-2024-licensing-international-excellence-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The winners of the 2024 Licensing International Excellence Awards - 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