{"id":41518,"date":"2025-02-18T12:32:28","date_gmt":"2025-02-18T11:32:28","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=41518"},"modified":"2025-02-18T12:32:28","modified_gmt":"2025-02-18T11:32:28","slug":"hot-wheels-and-primigi-a-new-partnership-for-the-future-of-children","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/hot-wheels-and-primigi-a-new-partnership-for-the-future-of-children\/","title":{"rendered":"Hot Wheels and Primigi: A new partnership for the future of children"},"content":{"rendered":"<p>Conceived in 1968, the line of scale 1:64 cars Hot Wheels was made with an unmistakable look. In over 55 years of history, the brand evolved from a simple line of car toys to a franchise who offers multi channel play experiences throughout videogames, digital contents, collaborations and live experiences for all ages.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>This collaboration represents an important step for Primigi, from almost 50 years alongside families, strengthening its commitment in creating an even deeper bond with kids, inspiring them to explore the world with fun, fantasy and awareness of their potential.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>An union of values and visions, Primigi and Hot Wheels share a common objective: accompanying the new generations on their journey towards future, sustaining their dreams and growth. Together, ready to make every adventure unique and unforgettable.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Starting from the Fall\/Winter 2024-2025 season, Primigi will introduce in a collection some exclusive models of footwear dedicated to the Hot Wheels world, by merging style, quality and the unmistakable energy of the brands. A unique opportunity to make the youngest live the adventure also through fashion.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primigi and Hot Wheels team up for an exciting partnership, launching an exclusive Fall\/Winter 2024-2025 collection of footwear and apparel. Combining style, quality, and the adventurous spirit of the iconic toy brand, this collaboration inspires kids to chase their dreams.<\/p>\n","protected":false},"author":16,"featured_media":41515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-41518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hot Wheels and Primigi: A new partnership for the future of children - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Hot Wheels and Primigi join forces for a unique Fall\/Winter 2024-2025 collection of shoes and apparel. 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