{"id":41643,"date":"2025-02-28T03:29:58","date_gmt":"2025-02-28T02:29:58","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=41643"},"modified":"2025-02-28T03:29:58","modified_gmt":"2025-02-28T02:29:58","slug":"pokemon-sales","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/pokemon-sales\/","title":{"rendered":"Another exceptional year in sales across Europe for Pok\u00e9mon"},"content":{"rendered":"<p><strong>The Pok\u00e9mon Company International<\/strong> announced today that <strong>Pok\u00e9mon<\/strong> celebrated another remarkable year at retail in 2024, with strong <strong>sales across Europe<\/strong> for its Pok\u00e9mon Trading Card Game (TCG) and toy ranges.<\/p>\n<p>For the first time, Pok\u00e9mon became the <strong>No. 1 property in Italy<\/strong>, in addition to maintaining its top position in <strong>France<\/strong>, <strong>Belgium<\/strong> and the <strong>Netherlands<\/strong>. It also consolidated its position in the top three in the UK and Germany and achieved its highest-ever annual position in <strong>Spain<\/strong>, according to figures recorded by Circana<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a>.<\/p>\n<p>In a sensational year in Italy, Pok\u00e9mon reached the top spot (up from No. 3 in 2023) with an outstanding <strong>30% growth<\/strong> year on year against a market decline of 3%. The second best-performing top 15 property, in terms of % growth, its market share rose by a huge <strong>35%<\/strong> and it had four items in the top 50 products of the year.<\/p>\n<p>Pok\u00e9mon continues to dominate the French market. The No. 1 Circana toy property in <strong>France<\/strong> once again, it achieved nine percent growth year on year (total market declined 1%) with a market share almost three times that of the No. 2 brand (5.8% v 2.1%). In a huge finish to the year, it was up 62% y-o-y for December versus the market\u2019s 4%.<\/p>\n<p>In <strong>Germany<\/strong>, Pok\u00e9mon maintained its No. 2 position, with a 0.5% gain in market share, and enjoyed a strong December here too: up 15% against the market\u2019s 5%. The brand took the No. 3 spot in the UK, where its market share of 2.7% equalled that of the No. 2 property, and again finished the year strongly with 14% growth vs the market\u2019s 5%.<\/p>\n<p>Pok\u00e9mon was again No. 1 in both <strong>Belgium<\/strong> and <strong>The Netherlands<\/strong>, while in <strong>Spain<\/strong> \u2013 the first time it has reported on that territory \u2013 it moved up to No. 6 from last year\u2019s No. 8 with an annual performance in line with the market.<\/p>\n<blockquote><p>\u201c<em>Our reputation for innovation and quality, and the brand\u2019s sense of adventure, friendship and fun, continues to resonate with our expanding and diverse global fanbase. We are always looking for fresh and relevant ways to connect and engage with them, and last year\u2019s packed programme of activity, which included exciting new products and launches across our whole portfolio, once again created enormous buzz and immense demand, producing another year of vigorous sales,<\/em>\u201d said <strong>Mathieu Galante, licensing director EMEA for The Pok\u00e9mon Company International<\/strong>. \u201c<em>As we approach Pok\u00e9mon\u2019s 30<sup>th<\/sup> anniversary in 2026, we are gearing up with more exciting activity throughout the year designed to thrill our fans, keep Pok\u00e9mon at the forefront of popular culture and build on 2024\u2019s robust performance at retail.<\/em>\u201d<\/p>\n<p>\u201c<em>Pok\u00e9mon TCG continues to set the benchmark in this category, with another terrific year in 2024,<\/em>\u201d said <strong>Simon Benton, vice president of Pok\u00e9mon TCG sales for Europe<\/strong>. \u201c<em>We have worked tirelessly with our amazing retail partners and distributors to promote our products \u2014 TCG in particular \u2014 to consumers in an increasingly competitive and challenged retail environment and, helped by their fantastic support, Pok\u00e9mon continues to enjoy robust success. It\u2019s now the No. 1 Circana property in four countries and is also performing strongly in other key territories, and we have some great things in store planned for fans throughout 2025.<\/em>\u201d<\/p><\/blockquote>\n<p>Pok\u00e9mon\u2019s strong performance was recognized by <strong>Circana<\/strong> (formerly NPD), who named <strong>Pok\u00e9mon Global Top Toy Property of the Year<\/strong> at its 14<sup>th<\/sup> annual <strong>Toy Industry Performance Awards<\/strong> in January.<\/p>\n<p><sup>[1]<\/sup> Source: Circana \/ Retail Tracking Service \/ Value Sales, January-December 2024 \/ EU8<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Pok\u00e9mon Company International announced today that Pok\u00e9mon celebrated another remarkable year at retail in 2024, with strong sales across Europe for its Pok\u00e9mon Trading Card Game (TCG) and toy ranges.<\/p>\n","protected":false},"author":15,"featured_media":41640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[1426],"class_list":["post-41643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-animation-characters-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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