{"id":41912,"date":"2025-03-13T17:07:53","date_gmt":"2025-03-13T16:07:53","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=41912"},"modified":"2025-03-13T17:07:53","modified_gmt":"2025-03-13T16:07:53","slug":"banijay-kids-family-boosts-topo-gigio-brand-activity","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/banijay-kids-family-boosts-topo-gigio-brand-activity\/","title":{"rendered":"Banijay Kids &#038; Family: boosts Topo Gigio brand activity"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Banijay Kids &amp; Famil<\/strong>y, a global leader in children\u2019s entertainment, behind hit shows such as <em>Totally Spies!<\/em> and <em>Mr Bean: The Animated Series,<\/em> today announces deals for popular children\u2019s brand\u00a0<em>Topo Gigio<\/em> with the award-winning music box creators, Faba, and leading events and experiences\u00a0company Soluna Experience.<\/p>\n<p style=\"font-weight: 400;\">The partnership with Faba will introduce a <em>Topo Gigio<\/em> character with audio content for its devices, available from July. The renewal with Soluna Experience will expand the brand\u2019s live event presence in Italy through experiences and activations which feature a costume character of the iconic mouse.<\/p>\n<p style=\"font-weight: 400;\">Banijay Kids &amp; Family is the worldwide distributor for <em>Topo Gigio <\/em>animated version, across audio-visual, digital, publishing, licensing and merchandising. Originally created by Italian puppet artist Maria Perego in 1959, <em>Topo Gigio<\/em> has more recently been reimagined as a pre-school cartoon comedy series co-produced by Movimenti Production (a Banijay Kids &amp; Family company) and Topo Gigio S.r.l.. Earlier February 14<sup>th<\/sup>, Topo Gigio in the classic puppet form, joined Lucio Corsi for a performance of &#8220;Nel blu, dipinto di blu&#8221;\u00a0at the 2025 Sanremo Music Festival, reaching the second place during the evening dedicated to covers and duets.<\/p>\n<p style=\"font-weight: 400;\"><strong>Roubina Tchoboian, Head of Global Licensing at Banijay Kids &amp; Family, says: <\/strong>\u201c<em>Topo Gigio<\/em> has been captivating fans for over 65 years and the renewal with Soluna Experience and new partnership with Faba are testament to its enduring appeal. This is a really versatile brand which appeals to consumers through a variety of mediums, with audio and live events complementing the brand\u2019s extensive licensing programme.\u201d<\/p>\n<p style=\"font-weight: 400;\">Led by Beno\u00eet Di Sabatino, Banijay Kids &amp; Family is part of content powerhouse Banijay Entertainment. Its dedicated licensing division supercharges international commercial opportunities for its portfolio of brands, which includes animated spy-fi franchise <em>Totally Spies! <\/em>and comedy classic <em>Mr Bean<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banijay Kids &#038; Family expands Topo Gigio with new partnerships: Faba launches an audio character in July, while Soluna Experience enhances live events in Italy.<\/p>\n","protected":false},"author":16,"featured_media":41913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-41912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banijay Kids &amp; 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