{"id":41976,"date":"2025-03-18T17:05:25","date_gmt":"2025-03-18T16:05:25","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=41976"},"modified":"2025-03-18T17:05:25","modified_gmt":"2025-03-18T16:05:25","slug":"lego-and-pokemon-unite-a-brick-built-adventure-for-2026","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/lego-and-pokemon-unite-a-brick-built-adventure-for-2026\/","title":{"rendered":"LEGO and Pok\u00e9mon unite: a brick-built adventure for 2026"},"content":{"rendered":"

Since the debut of the Pok\u00e9mon franchise, fans have dreamed of becoming Pok\u00e9mon Trainers, and now they can take that experience even further… one brick at a time. This new partnership will bring the world of Pok\u00e9mon to life in entirely new ways, allowing fans to build beloved Pok\u00e9mon in LEGO brick form.<\/p>\n

Julia Goldin<\/strong>, Chief Product & Marketing Officer of the LEGO Group<\/strong>, said: “We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pok\u00e9mon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pok\u00e9mon brings, this partnership will create a range of new possibilities for Trainers and builders alike.<\/em>\u201d<\/p>\n

Gaku Susai<\/strong>, Chief Product and Experience Officer at The Pok\u00e9mon Company International<\/strong> added: \u201cThe LEGO Group and Pok\u00e9mon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pok\u00e9mon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pok\u00e9mon community\u2019s reactions in 2026.<\/em>\u201d<\/p>\n

The LEGO Group and The Pok\u00e9mon Company International both have a long history of pushing the boundaries of social play, which is at the core of this partnership. For the first time, the LEGO Group will be bringing the most loved Pok\u00e9mon to life in a brand-new way, with play experiences that will delight new and existing fans alike.<\/p>\n

Fans should keep their binoculars peeled and their Pok\u00e9dex ready to experience the world of LEGO Pok\u00e9mon, coming their way in 2026. For more information as it is revealed: <\/strong>https:\/\/www.lego.com\/themes\/pokemon\/about<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Since the debut of the Pok\u00e9mon franchise, fans have dreamed of becoming Pok\u00e9mon Trainers, and now they can take that experience even further… one brick at a time. This new partnership will bring the world of Pok\u00e9mon to life in entirely new ways, allowing fans to build beloved Pok\u00e9mon in LEGO brick form. Julia Goldin, […]<\/p>\n","protected":false},"author":16,"featured_media":41977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-41976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nLEGO and Pok\u00e9mon unite: a brick-built adventure for 2026 - Licensing Italia<\/title>\n<meta name=\"description\" content=\"LEGO and Pok\u00e9mon unite in a groundbreaking partnership, bringing beloved Pok\u00e9mon to life in LEGO brick form from 2026...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/lego-and-pokemon-unite-a-brick-built-adventure-for-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEGO and Pok\u00e9mon unite: a brick-built adventure for 2026 - 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