{"id":42238,"date":"2025-03-31T19:35:15","date_gmt":"2025-03-31T17:35:15","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=42238"},"modified":"2025-03-31T19:35:15","modified_gmt":"2025-03-31T17:35:15","slug":"mouse-mansion-company-at-bologna-childrens-book-fair","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/mouse-mansion-company-at-bologna-childrens-book-fair\/","title":{"rendered":"Mouse Mansion Company: at Bologna Children&#8217;s Book Fair"},"content":{"rendered":"<p style=\"font-weight: 400;\">Manita Schaapman, Co-Founder and Creative Director of The Mouse Mansion Company, will take the stage at the prestigious <strong>Bologna Children\u2019s Book Fair 2025<\/strong> as part of the <strong>Bologna Licensing Trade Fair\/Kids<\/strong> program. Her panel, titled <strong>&#8220;Sam &amp; Julia \u2013 The Mouse Mansion\u2019s Inspiring Journey: From Handmade Miniatures to a Global Brand,&#8221;<\/strong> will be held on <strong>Tuesday, April 1st<\/strong>from <strong>3:20 PM to 3:50 PM<\/strong> in the <strong>Licensing Conference Room, Hall 29 Mall 2<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">In her talk, Manita Schaapman will reveal how her mother Karina Schaapman\u2019s intricate handmade world \u2014 built from cardboard boxes, vintage fabrics, and repurposed materials \u2014 blossomed into <em>The Mouse Mansion<\/em>, an internationally recognised children\u2019s brand. From bestselling books and award-winning animation to creative toys, a flagship store in Amsterdam, and an interactive game currently in development, the journey of <em>Sam &amp; Julia<\/em> is nothing short of extraordinary.<\/p>\n<p style=\"font-weight: 400;\"><em>\u201cIt\u2019s a real honor to speak at Bologna this year,\u201d says Manita Schaapman.<br \/>\n\u201cThe Mouse Mansion started as a labour of love, and it\u2019s incredibly moving to see how it has grown into a brand that continues to inspire creativity, kindness, and connection in families around the world.\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\">The panel will highlight key milestones in the brand\u2019s evolution \u2014 from its humble beginnings in the Netherlands to international TV success \u2014 and explore how the core message of <em>Sam &amp; Julia<\/em> continues to resonate with young audiences and licensing partners globally.<\/p>\n<p style=\"font-weight: 400;\"><strong>Sam &amp; Julia will participate at Bologna in Hall 29\/F18 &#8211; Mall 2 (the area between halls 29 and 30).<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Event Details:<\/strong><br \/>\n<strong>Title:<\/strong> <em>Sam &amp; Julia \u2013 The Mouse Mansion\u2019s Inspiring Journey: From Handmade Miniatures to a Global Brand<\/em><br \/>\n<strong>Speaker:<\/strong> Manita Schaapman, Co-Founder &amp; Creative Director, The Mouse Mansion Company (Netherlands)<br \/>\n<strong>When:<\/strong> Tuesday, April 1st, 2025 | 3:20 PM \u2013 3:50 PM<br \/>\n<strong>Where:<\/strong> Licensing Conference Room, Hall 29 Mall 2 \u2013 Bologna Licensing Trade Fair\/Kids<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-founder of the beloved Sam &#038; Julia brand to share the story of a handmade universe turned into a global success at this year\u2019s Licensing Conference<\/p>\n","protected":false},"author":16,"featured_media":42240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-42238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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