{"id":42293,"date":"2025-04-03T14:45:49","date_gmt":"2025-04-03T12:45:49","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=42293"},"modified":"2025-08-19T14:46:20","modified_gmt":"2025-08-19T12:46:20","slug":"bluey-expands-in-italy-with-new-deals-and-feature-film","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/bluey-expands-in-italy-with-new-deals-and-feature-film\/","title":{"rendered":"Bluey expands in Italy: with new deals and feature film"},"content":{"rendered":"<p>Maurizio Distefano Licensing, Italian agent for the BBC Studios\u2019 property Bluey, the much-loved Emmy\u00ae and BAFTA Award-winning animated series that was 2024\u2019s No. 1 series on streaming, has announced a busy start to 2025 for the popular animated hit <strong data-start=\"655\" data-end=\"684\">as Bluey expands in Italy<\/strong>. The Bluey licensing programme continues to grow and production gets under way on the first-ever Bluey feature film for cinemas.<\/p>\n<p>Recent and imminent launches from Italian partners include a range of colourful kids\u2019 bicycles from <strong>Dino Bikes<\/strong> that launched in December 2024, while the coming year will see a range of Bluey apparel from <strong>Benetton<\/strong> arriving at retail in the autumn\/winter period and coin-operated <strong>kids\u2019 rides<\/strong> from <strong>Dedem<\/strong>. The continuing partnership with confectionery and chocolate giant <strong>Dolfin<\/strong> for seasonal treats will bring Bluey <strong>Easter eggs<\/strong> to retail in both 2025 and 2026.<\/p>\n<p>And that\u2019s not all. Ongoing licensing deals range from <strong>beach toys<\/strong> (<strong>Adriatic<\/strong>), puzzles and <strong>educational games<\/strong> (<strong>Lisciani<\/strong>) and <strong>arts and crafts<\/strong> (<strong>PonPon<\/strong>) to <strong>costume characters<\/strong> for themed events at Leolandia Theme Park and in shopping malls, and playgrounds (<strong>Soluna<\/strong>) and <strong>balloons<\/strong> (<strong>Grabo<\/strong>). These are just part of a campaign that now also includes home textiles, stamps, sticker albums, dress-up and much, much more \u2013 with further announcements expected throughout 2025. These best in class Italian partners add to the stellar list of global partners including Moose Toys, the LEGO Group, Zara, H&amp;M and Crocs.<\/p>\n<p>In Italy, Bluey launched on Rai YoYo in December 2021 and on the Italian YouTube channel in January 2022. The series is also available on DeAJunior since May 2024 and on Disney+. In 2024, the Italian YouTube channel garnered 118 million views, with a 140% increase compared to 2023 (YOY)<a href=\"#_ftn2\" name=\"_ftnref2\"><\/a><\/p>\n<p>A major boost for an already globally popular brand came in late December 2024 when BBC Studios and The Walt Disney Company announced plans for the first-ever Bluey feature film, which will arrive in cinemas worldwide in 2027 under the Disney banner. Following a global theatrical release, it will stream on Disney+. Written and directed by Bluey creator Joe Brumm, the film is a Ludo Studio production in collaboration with BBC Studios.<\/p>\n<p>Maurizio Distefano, president of the agency, says: \u00a0&#8220;A major broadcasting and licensing success in the Italian market, Bluey has already gone above and beyond. Plus, its continuing popularity on multiple platforms &#8211; and news that a major film is on the way &#8211; will further boost Bluey\u2019s already amazing success in the coming years.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bluey expands in Italy with new licensing deals, product launches, and the announcement of the first-ever feature film set to hit cinemas in 2027.<\/p>\n","protected":false},"author":16,"featured_media":42295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-42293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bluey expands in Italy: with new deals and feature film - 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