{"id":42405,"date":"2025-04-08T23:53:06","date_gmt":"2025-04-08T21:53:06","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=42405"},"modified":"2025-04-08T23:54:18","modified_gmt":"2025-04-08T21:54:18","slug":"citroen-ami-and-scarabeo-a-playful-mix-of-words-and-design","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/citroen-ami-and-scarabeo-a-playful-mix-of-words-and-design\/","title":{"rendered":"Citro\u00ebn AMI and Scarabeo: a playful mix of words and design"},"content":{"rendered":"

From April 8 to 13<\/strong>, two icons of ingenuity and creativity come together at the Milano Design Week<\/strong> to bring \u201cAMI le parole<\/strong>\u201d to life, a unique project celebrating the creative power of words and design. Scarabeo<\/strong>, the timeless word game, decorates Citro\u00ebn AMI – 100% \u00eblectric, the symbol of new electric urban mobility and leader in the electric quadricycle market with a 40.4% market share in the first quarter of this year.<\/p>\n

The two brands unite in a partnership based on shared values such as creativity and design: Citro\u00ebn AMI meets urban mobility needs with an iconic and revolutionary style, just as Scarabeo combines strategy and iconic design; simplicity and accessibility: both are easy to use, intuitive, and accessible to all; personalization: Citro\u00ebn AMI can be customized to personal tastes, just like Scarabeo allows endless word combinations; and finally, social interaction: both Citro\u00ebn AMIand Scarabeo are designed to bring people together and foster interaction.<\/p>\n

With their unique and recognizable style, Citro\u00ebn AMI and Scarabeo<\/strong> meet for the first time on the streets of Milan and at the special Maison Citro\u00ebn in Coin Milano Cinque Giornate, inviting the public to discover new connections between mobility, design, and play. The Milano Design Week is the perfect stage for this initiative, where the Citro\u00ebn quadricycle becomes a true “moving board,” making words a mobile element.<\/p>\n

Transported by a bold, original, and sustainable \u201ccustomized\u201d vehicle designed for green urban mobility, Scarabeoimmerses itself in the chaotic Milan traffic. Drawing inspiration from contemporary trends and the iconic elements of Scarabeo, a Citro\u00ebn AMI Special Edition <\/strong>will be on display in an area set up at the Maison Citro\u00ebn in Coin Milano Cinque Giornate, while a more dynamic and “playful” livery will dress 8 vehicles, each with a \u201cmobile letter\u201d from Scarabeo. These vehicles will form inclusive words and positive messages in the fight against bullying at key points of the Design Week. A visual and symbolic game that will bring the heart of the event to life, paying tribute to language, movement, and personal expression.<\/p>\n

While Scarabeo has carved out an important place in the Italian imagination through its ability to reinvent itself and attract new generations of players with updated versions, Citro\u00ebn AMI continues to be a vehicle capable of revolutionizing urban mobility and conveying messages of high social value. One example is the \u201cG\u00ebneration AMI \u2013 a scuola di antibullismo<\/strong><\/a>\u201d project, which was created in response to the attacks received by the model and has become an educational initiative that, over the past three years, has involved more than 17,000 students and over 50 schools across Italy. Alongside this message of responsibility, Citro\u00ebn AMI represents a model of sustainable and accessible mobility, allowing young people to explore the themes of environmental innovation and inclusivity.<\/p>\n","protected":false},"excerpt":{"rendered":"

From April 8 to 13, two icons of ingenuity and creativity come together at the Milano Design Week to bring \u201cAMI le parole\u201d to life, a unique project celebrating the creative power of words and design. Scarabeo, the timeless word game, decorates Citro\u00ebn AMI – 100% \u00eblectric, the symbol of new electric urban mobility and […]<\/p>\n","protected":false},"author":19,"featured_media":42400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-42405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nCitro\u00ebn AMI and Scarabeo: a playful mix of words and design - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Two icons of innovation meet at the Milano Design Week: Citro\u00ebn AMI and Scarabeo bring to life \u201cAMI le parole\u201d...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/citroen-ami-and-scarabeo-a-playful-mix-of-words-and-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citro\u00ebn AMI and Scarabeo: a playful mix of words and design - 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