{"id":42497,"date":"2025-04-14T18:37:45","date_gmt":"2025-04-14T16:37:45","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=42497"},"modified":"2025-04-14T18:37:45","modified_gmt":"2025-04-14T16:37:45","slug":"ac-milan-presents-its-first-womens-collection","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ac-milan-presents-its-first-womens-collection\/","title":{"rendered":"AC Milan presents its first Women\u2019s Collection"},"content":{"rendered":"

AC Milan <\/span>is pleased to present its first Women\u2019s Collection<\/b>, an exclusive clothing line dedicated to its female audience, which marks a turning point\u00a0 in the Club\u2019s stylistic journey.<\/p>\n

The collection strikes a perfect balance between elegance and athletic spirit, tradition\u00a0 and innovation, reinterpreting the Club\u2019s values through a fresh and refined lens. Each\u00a0 piece is designed for women who live AC Milan not just as a football club, but as a\u00a0 lifestyle \u2013 on and off the pitch.\u00a0<\/span><\/p>\n

Comprising <\/span>seven exclusive items<\/b>, the Women\u2019s Collection draws inspiration from the\u00a0 timeless aesthetics of country clubs, with a modern twist that makes it both versatile\u00a0 and distinctive. The <\/span>colour palette <\/b>is dominated by a delicate off-white tone, enhanced\u00a0 with dark red and black details. The logo, inspired by the Club\u2019s original 1899 crest,\u00a0 pays homage to AC Milan\u2019s heritage and the city of Milan itself. The result is a\u00a0 collection with a retro charm, ideal for those who appreciate refined and timeless\u00a0 elegance.\u00a0<\/span><\/p>\n

The idea stems from the desire to embrace an ever-growing and engaged Milanese\u00a0 community in the Rossoneri world, offering a concept that celebrates feminine identity\u00a0 through a sophisticated and contemporary design. A collection in line with the Club\u2019s\u00a0 vision, which believes and invests in female talent, both on and off the field, promoting\u00a0 and supporting issues of gender equality and inclusion.\u00a0<\/span><\/p>\n

Valerio Rocchetti, E-commerce, Retail, and Merchandising Director of AC Milan<\/b>,\u00a0 said: <\/span>\u201cWe are pleased to unveil our first collection designed specifically for our female\u00a0 audience. This launch marks a significant milestone in the evolution of the Rossoneri\u00a0 retail world, which has undergone a remarkable transformation in recent years. The\u00a0 new capsule collection not only enhances our brand\u2019s offerings but also aligns\u00a0 seamlessly with a strategy focused on further strengthening AC Milan\u2019s global\u00a0 presence. Through this collection, we aim to provide our female fanbase with a range\u00a0 of products that celebrates their connection to a Club that embodies excellence,\u00a0 tradition, and modernity.\u201d\u00a0<\/span><\/i><\/p><\/blockquote>\n

The Women\u2019s Collection also responds to the increasing interest of female fans in\u00a0 football across Italy and, more specifically, in the Rossoneri Club. This audience is a\u00a0<\/span><\/p>\n

key presence at AC Milan Women\u2019s First Team matches, representing around 52% of\u00a0 the total attendance at the PUMA House of Football. The female fanbase has also seen\u00a0 significant growth at the home matches of the AC Milan Men\u2019s First Team at San Siro:\u00a0 currently, they represent 12% of the season ticket holders, with a 3% increase compared\u00a0 to the previous season, and 21% of single-ticket sales, reflecting a 10% increase from\u00a0 the previous year. This trend is also visible in the digital world, with a 28% increase in\u00a0 female registrations to <\/span>MyMilan<\/span><\/i>, and in e-commerce, where female-driven orders have\u00a0 risen by 62%.\u00a0<\/span><\/p>\n

The collection was previewed during an exclusive catwalk at <\/span>Terrazza Martini<\/b>, within\u00a0 the context of <\/span>Milan Design Week 2025<\/b>.\u00a0<\/span><\/p>\n

The <\/span>Collection <\/b>is available now at all official <\/span>AC Milan Stores <\/b>and online at\u00a0 <\/span>www.store.acmilan.com<\/span><\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

AC Milan is pleased to present its first Women\u2019s Collection, an exclusive clothing line dedicated to its female audience, which marks a turning point\u00a0 in the Club\u2019s stylistic journey. The collection strikes a perfect balance between elegance and athletic spirit, tradition\u00a0 and innovation, reinterpreting the Club\u2019s values through a fresh and refined lens. Each\u00a0 piece […]<\/p>\n","protected":false},"author":19,"featured_media":42495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-42497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nAC Milan presents its first Women\u2019s Collection - Licensing Italia<\/title>\n<meta name=\"description\" content=\"AC Milan unveils its first-ever Women\u2019s Collection: an exclusive womenswear line that blends sport, elegance, and Rossoneri identity...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/ac-milan-presents-its-first-womens-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AC Milan presents its first Women\u2019s Collection - 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