{"id":43152,"date":"2025-05-14T14:30:03","date_gmt":"2025-05-14T12:30:03","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43152"},"modified":"2025-05-14T14:30:03","modified_gmt":"2025-05-14T12:30:03","slug":"big-league-chew-taps-img-to-drive-global-growth","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/big-league-chew-taps-img-to-drive-global-growth\/","title":{"rendered":"Big League Chew Taps IMG to Drive Global Growth"},"content":{"rendered":"<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"false\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"user\" data-message-id=\"a8b0c821-75fc-4c19-8f54-d3f38957489c\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden items-end rtl:items-start\">\n<div class=\"relative max-w-[var(--user-chat-width,70%)] bg-token-message-surface rounded-3xl px-5 py-2.5\">\n<div class=\"whitespace-pre-wrap\"><strong>Big League Chew<\/strong>, the iconic shredded bubble gum synonymous with baseball fandom and bold flavours, has appointed <strong>IMG Licensing<\/strong> as its exclusive global licensing agency.<\/div>\n<div><\/div>\n<div class=\"whitespace-pre-wrap\">Under the new multi-year agreement, IMG Licensing will aim to strategically expand Big League Chew\u2019s global presence, focusing on extending the brand beyond its renowned gum into new consumer products and brand experiences. This will include new offerings in the sweets and snacks space as well as baseball products and experiences, drawing on the brand\u2019s deep roots and enduring popularity in the sport. The expansion will span key categories such as food and beverage, nutraceuticals, health and beauty, toys and equipment, collectibles and memorabilia, apparel, home d\u00e9cor, and gaming.<\/div>\n<div><\/div>\n<div class=\"whitespace-pre-wrap\">Big League Chew was created in 1977 by former Portland Mavericks left-handed pitcher Rob Nelson, with help from future filmmaker Todd Field and former New York Yankee All-Star Jim Bouton, as an alternative to chewing tobacco for players. It quickly became a locker room staple and a fan-favorite, known for its signature pouch packaging and status as the only shredded bubble gum in the world. Through this partnership, IMG Licensing will leverage the brand\u2019s nostalgic charm and cross-generational appeal to build a dynamic licensing program that captures the fun-loving spirit and heritage of Big League Chew.<\/div>\n<div><\/div>\n<blockquote>\n<div class=\"whitespace-pre-wrap\">\u201cBig League Chew has always stood for fun, authenticity, and the spirit of the game. Over the past year, we\u2019ve built strong momentum through new partnerships and product expansions that honor our legacy while reaching new audiences. Partnering with IMG Licensing is a big league move that builds on that success. With IMG\u2019s global reach and creative vision, we\u2019re ready to take Big League Chew to the next level\u2014bringing the brand\u2019s playful energy to fans around the world in fresh and unexpected ways,\u201d said <strong>Brian Bailey, Managing Partner, Big League Chew Properties<\/strong><\/div>\n<\/blockquote>\n<blockquote>\n<div class=\"whitespace-pre-wrap\">\u201cBig League Chew is a brand born out of America\u2019s favorite pastime, but one that has grown to become so much more,\u201d said <strong>Ricky Yoselevitz, Senior Vice President, IMG Licensing<\/strong>. \u201cThe brand\u2019s rich history in sport, pop icon status, and equally iconic flavor portfolio allow for tremendous licensing potential across categories. We\u2019re thrilled to come on board as their first-ever global licensing agency to bring to market authentic product extensions that trade on these core brand attributes. From fashion collabs and sports accessories, to collectibles and new food and beverage formats, <a href=\"https:\/\/imglicensing.com\/brands\/big-league-chew\/\" target=\"_blank\" rel=\"noopener\">Big League Chew<\/a> continues to expand and evolve.\u201d<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Big League Chew, the iconic shredded bubble gum synonymous with baseball fandom and bold flavours, has appointed IMG Licensing as its exclusive global licensing agency. Under the new multi-year agreement, IMG Licensing will aim to strategically expand Big League Chew\u2019s global presence, focusing on extending the brand beyond its renowned gum into new consumer products [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-43152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big League Chew Taps IMG to Drive Global Growth - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Big League Chew has appointed IMG Licensing as its exclusive global agency to expand the brand\u2019s footprint through new consumer products,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/big-league-chew-taps-img-to-drive-global-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big League Chew Taps IMG to Drive Global Growth - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Big League Chew has appointed IMG Licensing as its exclusive global agency to expand the brand\u2019s footprint through new consumer products,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/big-league-chew-taps-img-to-drive-global-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T12:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/05\/Big-League-Chew-X-New-Era-Hats-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Corbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Corbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/big-league-chew-taps-img-to-drive-global-growth\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/big-league-chew-taps-img-to-drive-global-growth\/\",\"name\":\"Big League Chew Taps IMG to Drive Global Growth - 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