{"id":43205,"date":"2025-05-15T11:39:33","date_gmt":"2025-05-15T09:39:33","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43205"},"modified":"2025-05-15T11:39:33","modified_gmt":"2025-05-15T09:39:33","slug":"acamar-films-honoured-by-assonidi-for-bing-and-the-le-buone-abitudini-campaign","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/acamar-films-honoured-by-assonidi-for-bing-and-the-le-buone-abitudini-campaign\/","title":{"rendered":"Acamar Films honoured by Assonidi for Bing and the Le Buone Abitudini campaign"},"content":{"rendered":"
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On Wednesday, May 14<\/strong>, in the prestigious setting of Palazzo Bovara<\/strong> in the heart of Milan, Assonidi<\/strong> presented a special award to Acamar Films<\/strong>, the London-based production company behind <\/span>Bing<\/span><\/i>\u2014 one of the world\u2019s most-watched animated series for preschoolers, with over 9 billion views on\u00a0 YouTube and 1 million hours of streaming daily. In Italy, <\/span>Bing <\/span><\/i>enjoys widespread popularity on Rai\u00a0\u00a0<\/span><\/p>\n

The award ceremony was held as part of Assonidi\u2019s 20th anniversary<\/strong> celebrations and recognized\u00a0 Acamar Films\u2019 commitment to early childhood development. The studio is a key partner in <\/span>Le Buone\u00a0 Abitudini<\/span><\/i>, a nationwide initiative designed to promote positive practices for the healthy growth of\u00a0 children aged 0 to 6.\u00a0<\/span><\/p>\n

The campaign\u2014developed in collaboration with the Italian Society of Pediatrics, Ark\u00e8 \u2013 Un Dentista\u00a0 per Amico, and Nati per Leggere\u2014raises awareness among parents and educators on essential\u00a0 topics such as sleep, nutrition, oral hygiene, outdoor activity, and emotional regulation. Through\u00a0 educational materials, events, and media content, <\/span>Le Buone Abitudini<\/strong> <\/span><\/i><\/a>has already reached tens of\u00a0 thousands of Italian families. To date, more than 400 nurseries and 11,000 pediatricians across the\u00a0 country have received digital resources to help guide and support families on their parenting\u00a0 journey.\u00a0<\/span><\/p>\n

\u201c<\/span>It\u2019s a real privilege to collaborate with the esteemed partners of the Le Buone Abitudini project, and\u00a0 we\u2019re especially grateful for the support of our valued partners at Rai Yoyo<\/span><\/i>,\u201d said Mikael Shields,\u00a0 CEO of Acamar Films.<\/strong> \u201c<\/span>Working alongside some of Italy\u2019s most respected experts and receiving this\u00a0 recognition from Assonidi is truly an honour. The remarkable success of this initiative shows just how\u00a0 deeply Italian families care about their children\u2019s development and well-being. We\u2019re committed to\u00a0 continuing to create Bing episodes that genuinely reflect the real experiences and emotional needs\u00a0 of our young audience. After all, children are 20% of our present, but 100% of our future.<\/span><\/i>\u201d\u00a0<\/span><\/p><\/blockquote>\n

The partnership between Acamar Films, Assonidi, Ark\u00e8, and the Italian Society of Pediatrics\u00a0 represents a unique alliance in Italy\u2019s early childhood sector\u2014and it\u2019s set to grow further with the\u00a0 involvement of new experts and organizations.\u00a0<\/span><\/p>\n

Managed in Italy by the agency Maurizio Distefano Licensing<\/a>, <\/span>Bing <\/i><\/strong>continues to serve as a powerful\u00a0 ambassador for healthy habits and positive parenting. \u201c<\/span>Bing embodies authentic values, which is\u00a0 why such an authoritative project could be built around his character<\/span><\/i>,\u201d commented Maurizio\u00a0 Distefano<\/strong>. \u201c<\/span>He has become a trusted reference point for families and institutions engaged in early\u00a0 childhood education and care.<\/span><\/i>\u201d\u00a0<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n

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Paolo Uniti (Assonidi Director) with Valentina De Felice (Head of Communications Acamar Films) Federica Ortalli (Assonidi President) with Valentina De Felice (Head of Communications Acamar <\/span><\/p>\n

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On Wednesday, May 14, in the prestigious setting of Palazzo Bovara in the heart of Milan, Assonidi presented a special award to Acamar Films, the London-based production company behind Bing\u2014 one of the world\u2019s most-watched animated series for preschoolers, with over 9 billion views on\u00a0 YouTube and 1 million hours of streaming daily. In Italy, […]<\/p>\n","protected":false},"author":19,"featured_media":43200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-43205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nAcamar Films honoured by Assonidi for Bing and the Le Buone Abitudini campaign - Licensing Italia<\/title>\n<meta name=\"description\" content=\"As part of its 20th anniversary celebrations, Assonidi honoured Acamar Films for its contribution to promoting child well-being through Bing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/acamar-films-honoured-by-assonidi-for-bing-and-the-le-buone-abitudini-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acamar Films honoured by Assonidi for Bing and the Le Buone Abitudini campaign - 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