{"id":43268,"date":"2025-05-20T15:29:48","date_gmt":"2025-05-20T13:29:48","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43268"},"modified":"2025-05-20T15:29:48","modified_gmt":"2025-05-20T13:29:48","slug":"licensing-international-announces-the-2025-excellence-awards-winners","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/licensing-international-announces-the-2025-excellence-awards-winners\/","title":{"rendered":"Licensing International Announces the 2025 Excellence Awards Winners"},"content":{"rendered":"

The winners of the 2025 Licensing International Excellence Awards were unveiled during a special ceremony held ahead of Licensing Expo in Las Vegas (May 20\u201322).<\/p>\n

The Licensing International Excellence Awards honor outstanding achievements and innovation across the global brand licensing industry. They celebrate the power of brands to engage consumers and drive business goals, recognize how licensees bring products to life, and highlight the role of retailers in showcasing licensed properties.<\/p>\n

Winners were selected from 209 finalists across 32 categories. Over 800 submissions were received and evaluated by an expert panel of 200 judges representing 20 countries.<\/p>\n

This year\u2019s ceremony was hosted by Simmy Kustanowitz<\/strong>, Founder of Clock Tower Innovation, and presented by Alifish<\/strong>, the event\u2019s official sponsor.<\/p>\n

Back for its second year was the Members\u2019 Choice Award<\/strong>, giving Licensing International members the opportunity to vote for a collaboration that best exemplifies bold and unexpected brand extensions.<\/p>\n

\u201cThis year\u2019s Licensing International Excellence Awards are all about celebrating innovation and the companies and brands that didn\u2019t just show up\u2014but truly showed out\u2014by finding unforgettable, original ways to connect with their fans,\u201d said Maura Regan<\/strong>, President of Licensing International<\/a>. \u201cWe\u2019re honoring the game-changers who turned creativity into conversation and built worlds their audiences couldn\u2019t wait to be part of.\u201d<\/p>\n

Here are the winners of the 2025 Licensing International Excellence Awards:<\/h3>\n
    \n
  • \n

    Best Art, Design, or Museum Brand<\/strong>
    The Museum of Modern Art<\/em><\/p>\n<\/li>\n

  • \n

    Best Food, Beverage, or Restaurant Brand<\/strong>
    Reese\u2019s \u2013 The Hershey Company (Brand Activation Consulting, Estuary Brands, Tycoon)<\/em><\/p>\n<\/li>\n

  • \n

    Best Interactive or Digital Brand<\/strong>
    Tetris \u2013 The Tetris Company<\/em><\/p>\n<\/li>\n

  • \n

    Best Publishing, Stationery, or Social Expression Brand<\/strong>
    Dr. Seuss \u2013 Dr. Seuss Enterprises<\/em><\/p>\n<\/li>\n

  • \n

    Best Sports, eSports, or Collegiate Brand<\/strong>
    Overtime \u2013 Overtime Sport (The Brand Liaison)<\/em><\/p>\n<\/li>\n

  • \n

    Best Animated Brand<\/strong>
    Peanuts \u2013 Peanuts Worldwide<\/em><\/p>\n<\/li>\n

  • \n

    Best Live Action Brand<\/strong>
    Wicked \u2013 Universal Products & Experiences<\/em><\/p>\n<\/li>\n

  • \n

    Best Corporate Brand<\/strong>
    Goodyear \u2013 The Goodyear Tire & Rubber Company (IMG)<\/em><\/p>\n<\/li>\n

  • \n

    Best Music Artist or Celebrity Brand<\/strong>
    The Beatles \u2013 Apple Corps (Bravado)<\/em><\/p>\n<\/li>\n

  • \n

    Best Toy Brand<\/strong>
    Squishmallows \u2013 Jazwares<\/em><\/p>\n<\/li>\n

  • \n

    Best Home D\u00e9cor or Homeware Product<\/strong>
    H&M \u2013 LEGO<\/em><\/p>\n<\/li>\n

  • \n

    Best Interactive or Digital Product<\/strong>
    Actionary Limited \u2013 Harry Potter<\/em><\/p>\n<\/li>\n

  • \n

    Best Apparel, Accessories, or Footwear Product (Entertainment Brands)<\/strong>
    Love Your Melon \u2013 Sesame Street<\/em><\/p>\n<\/li>\n

  • \n

    Best Apparel, Accessories, or Footwear Product (Corporate Brands)<\/strong>
    Samsonite \u2013 V&A (Alfilo Brands)<\/em><\/p>\n<\/li>\n

  • \n

    Best Food or Beverage Product (Entertainment Brands)<\/strong>
    OREO \u2013 Star Wars<\/em><\/p>\n<\/li>\n

  • \n

    Best Food or Beverage Product (Corporate Brands)<\/strong>
    BSc Supplements \u2013 Chupa Chups (Asembl Brands)<\/em><\/p>\n<\/li>\n

  • \n

    Best Publishing, Social Expression, or Back-to-School Product<\/strong>
    Chronicle Books \u2013 LEGO<\/em><\/p>\n<\/li>\n

  • \n

    Best Appliance, Automotive, or Electronic Product (Entertainment Brands)<\/strong>
    Thai Honda \u2013 Hello Kitty (Pacific Licensing)<\/em><\/p>\n<\/li>\n

  • \n

    Best Appliance, Automotive, or Electronic Product (Corporate Brands)<\/strong>
    Nuna Strollers \u2013 BMW (Brandgenuity)<\/em><\/p>\n<\/li>\n

  • \n

    Best Toys, Games, Novelties, or Role Play Product (Ages 0\u20138)<\/strong>
    Moose Toys \u2013 Despicable Me 4<\/em><\/p>\n<\/li>\n

  • \n

    Best Toys, Games, Novelties, or Role Play Product (Ages 8+)<\/strong>
    LEGO \u2013 Jaws<\/em><\/p>\n<\/li>\n

  • \n

    Best Health & Beauty Product<\/strong>
    LUSH \u2013 Wicked<\/em><\/p>\n<\/li>\n

  • \n

    Best Advertising Campaign Featuring a Licensed Brand<\/strong>
    Where\u2019s Waldo & Etsy Campaign<\/em><\/p>\n<\/li>\n

  • \n

    Best Licensed Promotion<\/strong>
    Batman Day x Uber Australia<\/em><\/p>\n<\/li>\n

  • \n

    Best Apparel Collaboration<\/strong>
    Huf x Kodak<\/em><\/p>\n<\/li>\n

  • \n

    Best Accessories or Footwear Collaboration<\/strong>
    Dr. Martens x Wednesday (WildBrain CPLG)<\/em><\/p>\n<\/li>\n

  • \n

    Best Hardlines or Packaged Goods Collaboration<\/strong>
    MONOPOLY x Nike x WS Game Company<\/em><\/p>\n<\/li>\n

  • \n

    Best Location-Based Experience or Initiative<\/strong>
    Hello Kitty 50th Anniversary Celebration of Friendship (Pacific Licensing)<\/em><\/p>\n<\/li>\n

  • \n

    Best Retailer (Entertainment Brands)<\/strong>
    Miniso \u2013 Harry Potter<\/em><\/p>\n<\/li>\n

  • \n

    Best Retailer (Corporate, Lifestyle, Fashion, or Sports Brands)<\/strong>
    Modern Works \u2013 Kodak<\/em><\/p>\n<\/li>\n

  • \n

    Best Sustainability Initiative<\/strong>
    Primark & Disney \u2013 The Lion King Campaign & Repair Workshop<\/em><\/p>\n<\/li>\n

  • \n

    Members\u2019 Choice Award<\/strong>
    PAC-MAN Live Experience \u2013 Bandai Namco Entertainment and Little Lion Entertainment<\/em><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    The winners of the 2025 Licensing International Excellence Awards were unveiled during a special ceremony held ahead of Licensing Expo in Las Vegas (May 20\u201322). The Licensing International Excellence Awards honor outstanding achievements and innovation across the global brand licensing industry. They celebrate the power of brands to engage consumers and drive business goals, recognize […]<\/p>\n","protected":false},"author":19,"featured_media":43265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[771],"tags":[],"class_list":["post-43268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news"],"acf":[],"yoast_head":"\nLicensing International Announces the 2025 Excellence Awards Winners - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Licensing International has officially revealed the winners of the 2025 Excellence Awards, celebrating the most innovative, creative..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/licensing-international-announces-the-2025-excellence-awards-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licensing International Announces the 2025 Excellence Awards Winners - 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