{"id":43338,"date":"2025-05-22T08:44:22","date_gmt":"2025-05-22T06:44:22","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43338"},"modified":"2025-05-22T08:44:22","modified_gmt":"2025-05-22T06:44:22","slug":"licensing-industry-reaches-369-6b-in-2024","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/licensing-industry-reaches-369-6b-in-2024\/","title":{"rendered":"Licensing Industry Reaches $369.6B in 2024"},"content":{"rendered":"

Licensing International<\/a>, the leading trade association for the $369.6+ billion global brand licensing industry, has released an executive summary of its 2025 Global Licensing Industry Study. The study shows the continued worldwide sales growth of licensed products and services across categories including corporate, sports, entertainment, celebrities, fashion, and more.<\/p>\n

This year\u2019s Global Licensing Industry Study will be published later this summer and was conducted by third-party research firm Brandar Consulting, LLC.<\/p>\n

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\u201cThe global brand licensing industry continues to show remarkable resilience and growth. In 2024, consumers demonstrated unwavering loyalty to the brands, characters, and properties they love\u2014despite ongoing economic uncertainty,\u201d said Maura Regan, President of Licensing International<\/strong>. \u201cOnce again, the brand licensing industry outperformed the broader global retail market, reinforcing the fact that trusted brands drive more consumer engagement and inform purchasing decisions.\u201d<\/p>\n<\/blockquote>\n

The 2025 Global Study results are derived from multiple sources of market information as well as survey-reported data from 56 countries and all seven major geographic regions. In all, the study\u2019s analysis includes specific licensing data from 935 companies spanning the globe.<\/p>\n

Key takeaways from the 2025 Global Licensing Industry Study include:<\/p>\n