The UN has proclaimed 11 June as the International Day of Play. Nuremberg, too, will be celebrating the event with activities at various locations in the city centre \u2013 and Spielwarenmesse eG will be involved. The trade fair and marketing services provider will be organising various opportunities for those of all ages to join in the play. Along with its partners in the action group (the German Toy Industry Association, the Fair Toys Organisation, the House of Games, the Toy Museum and Ultra Comix), the company will use a wide range of activities to emphasise the importance of play and its positive effects on children and adults.<\/p>\n
From 11 am to 5 pm on the Wednesday after Whitsun, Nuremberg city centre will be transformed into a colourful world of experience for children, families and anyone who enjoys play. Five central locations will offer a richly varied programme, inviting all to join in and discover. At the activities from Spielwarenmesse eG, between the City Hall and St. Sebald, guests can expect a mix of action, crafts and construction games, as well as brainteasers in the exit tent. Through its LiteraTouren app, the City Library of Nuremberg is inviting visitors to track down a mystery toy. In the F\u00fcnferplatz, the German Toy Industry Association (DVSI) will have tractors and toy vehicles for all sorts of fun outdoors. At the Egidienplatz, the Klimamobil will be spreading information in a fun way about the environment, in a joint campaign with the House of Games. And in the Pellerhof, the toy shop Ultra Comix rounds off the activities with a wide range of outdoor games. At the same time, the House of Games is celebrating the 40th<\/sup> anniversary of the German Games Archive. The Toy Museum will be holding a photo event focusing on all the favourite toys that are brought along, and the Fair Toys Organisation will also have a \u2018wheel of fortune\u2019 here with some great prizes to be won.<\/p>\n The International Day of Play draws attention to the importance of play worldwide and invites everyone to take an active part in play. \u201cPlaying enriches your whole life,\u201d emphasises Christian Ulrich, Board Spokesperson at Spielwarenmesse eG. His remarks are deliberately aimed at adults as well, \u201cbecause if you play all your life you are helping to stay mentally fit and agile.\u201d The fact that the importance of play is now recognised and promoted worldwide by 140 states in the UN is down to the support of international partners including Right To Play, the International Play Association, Save the Children, Lego, Mattel, Hasbro and many other ambassadors.<\/p>\nImportance of play<\/strong><\/h3>\n