{"id":43441,"date":"2025-06-03T10:09:09","date_gmt":"2025-06-03T08:09:09","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43441"},"modified":"2025-06-03T10:13:15","modified_gmt":"2025-06-03T08:13:15","slug":"deaplaneta-and-alpha-group-partner-for-global-bernard-relaunch","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/deaplaneta-and-alpha-group-partner-for-global-bernard-relaunch\/","title":{"rendered":"DeAPlaneta and Alpha Group Partner for Global ‘Bernard’ Relaunch"},"content":{"rendered":"

DeAPlaneta Entertainment<\/strong> and Alpha Group<\/strong>, China’s leading licensing and merchandising company and a top creator of children’s and family content, have signed an agreement to jointly relaunch Bernard<\/em> (also named as Backkom<\/em>) globally. Bernard<\/em> is a hit brand based on the popular dialogue-free animated series starring a clumsy and comical polar bear. This agreement will allow DeAPlaneta Entertainment, the owner of all Bernard<\/em>-related content previously produced by BRB International in the Western markets, to distribute both the new seasons and future productions created around the Bernard <\/em>brand outside of Asia. This agreement also includes the global distribution in Western countries by DeAPlaneta Entertainment of the new animated feature film Bernard: Mars Mission<\/em>, which was a great success in its theatrical release in China.<\/p>\n

Alpha Group is a leading\u00a0Chinese company in family and children’s content. The company is behind such well-known and globally successful brands as Petronix Defenders<\/em>, Super Wings<\/em>, Katuri <\/em>and Quantum Heroes: Dinoster<\/em>, properties that have achieved international success outside the Asian market.<\/p>\n

Since his debut, Bernard <\/em>has become a pop and cult phenomenon with global appeal. This curious, clumsy, impatient, and selfish polar bear makes any situation hilarious, whether it’s taking a photo, facing a storm, or playing golf. The comedy series is currently being broadcast worldwide in more than 180 countries through linear channels such as Disney Channel, Cartoon Network, Televisa, BBC, Televisi\u00f3n Espa\u00f1ola, KIKA, M6\/Gulli, Nickelodeon, and Canal Panda, as well as VOD platforms such as Netflix, Amazon Prime Video, Rakuten, and Hulu.<\/p>\n

Bernard<\/em>‘s global success has also been built on social media. Bernard<\/em>‘s YouTube channel has amassed a subscriber base of 6.7 million and has garnered a total of 2.648 million views, reaching a monthly viewership of 2 million.<\/p>\n

Regarding the licenses that have emerged from the IP, Bernard <\/em>has collaborated with prominent partners in various product categories, including Universal, Ravensburger, Famosa, Panini, Clementoni, Warner Bros., and Comansi, among others.<\/p>\n

Carlos Biern, Content and Media Sales Director of DeAPlaneta Kids & Family<\/strong>, stated: \u201cBernard<\/em> has achieved unparalleled global brand maturity. Both DeAPlaneta Entertainment<\/a> and Alpha Group are pleased to offer new content to the fans of this unforgettable character\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

DeAPlaneta Entertainment and Alpha Group, China’s leading licensing and merchandising company and a top creator of children’s and family content, have signed an agreement to jointly relaunch Bernard (also named as Backkom) globally. Bernard is a hit brand based on the popular dialogue-free animated series starring a clumsy and comical polar bear. This agreement will […]<\/p>\n","protected":false},"author":19,"featured_media":43442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-43441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nDeAPlaneta and Alpha Group Partner for Global 'Bernard' Relaunch - Licensing Italia<\/title>\n<meta name=\"description\" content=\"DeAPlaneta Entertainment and Alpha Group have joined forces to relaunch the globally loved animated brand Bernard. 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