{"id":43466,"date":"2025-06-03T19:32:10","date_gmt":"2025-06-03T17:32:10","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43466"},"modified":"2025-06-03T19:32:10","modified_gmt":"2025-06-03T17:32:10","slug":"new-superman-products-from-wbd","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/new-superman-products-from-wbd\/","title":{"rendered":"New Superman Products from WBD"},"content":{"rendered":"

As global audiences prepare for the release of DC Studios\u2019 first feature film, \u201cSuperman,\u201d Warner Bros. Discovery Global Consumer Products (WBDGCP) is launching a massive global collection that celebrates the iconic DC Super Hero and the highly anticipated new film from Writer\/Director\/Producer James Gunn. In collaboration with more than 100 premier partners \u2013 including Mattel, Squishmallows, Funko, Spin Master, Fossil, Lids, Lucky Brand, Hot Topic and BoxLunch, Alex and Ani, Keebler, Pets + People, Build-A-Bear, <\/strong>and Random House Children\u2019s Books <\/strong>\u2013 WBDGCP is releasing a bright and colorful range inspired by the first live-action adventure from the new cinematic DC Universe.<\/p>\n

Available globally \u2013 and via major North America retailers including DC Shop, Target, Walmart, Hot Topic and BoxLunch \u2013 fans can secure the new collection before \u201cSuperman\u201d releases in theaters and IMAX\u00ae<\/sup> nationwide on July 11, 2025 and internationally beginning July 9 2025, distributed by Warner Bros. Pictures.<\/p>\n

\u201cAmong the largest collections we\u2019ve ever released, our range of Superman-themed products releasing this year represents a strategic, all-hands approach with our partners and DC Studios,\u201d said Robert Oberschelp, Head of Global Consumer Products, Warner Bros. Discovery. \u201cInnovative and engaging products, along with eye-catching design and bold color palettes, capture the excitement and joy audiences will experience when viewing James Gunn\u2019s \u2018Superman\u2019 on the big screen. We\u2019re incredibly excited for fans of all ages \u2013 humans and pets alike \u2013 to celebrate this tremendous moment for Superman and DC.\u201d<\/p>\n

Excitement for the new film also led WBDGCP and partners like KITH, Crocs, GAP, Pottery Barn Kids, <\/strong>and Shoe Palace<\/strong> to develop additional products featuring classic Superman imagery and the Superman S-Shield. These ranges commemorate the DC Super Hero\u2019s role across generations as a timeless global symbol of goodness, optimism, strength, and a brighter future.<\/p>\n

From collectibles and apparel for kids, adults and even pets to toys and home goods, Warner Bros. Discovery\u2019s \u201cSuperman\u201d-inspired lineup is designed to bring the hero\u2019s commanding presence to everyday life. Highlights include:<\/p>\n

Toys and Collectibles:<\/strong> Spin Master<\/strong> takes flight with a wide range of products, including the new Flying Krypto and Kaiju Slime Battle Set. Imaginext by Mattel <\/strong>brings the action with the Superman Kaiju Clash and more. McFarlane Toys <\/strong>expands its lineup with action figures and playsets depicting numerous characters from the upcoming new film, while Funko<\/strong> introduces a large range of must-haves including Superman, Lois Lane, Lex Luthor, Krypto and more. Jazwares<\/strong> and Squismallows<\/strong> will also support with an assortment of \u201cSuperman\u201d-inspired plushes, featuring fan favorites like Krypto. Releasing this summer, BANDAI SPIRITS<\/strong>\u2019 S.H.Figuarts line will also introduce an exciting new action figure, modeled after Superman\u2019s appearance in the new film\u00a0– stay tuned for more information.<\/p>\n

Accessories & Footwear: <\/strong>Fans can embody the spirit of Superman with accessories and footwear inspired by the film and the classic story. Fossil<\/strong> brings bold and powerful touches to everyday timepieces and accessories. Accutime<\/strong> timepieces celebrate both the film and classic Superman designs. Alex and Ani<\/strong> creates meaningful collectible jewelry that celebrates Superman\u2019s legacy with a fresh, personal touch while Manly Bands<\/strong>, Enso Rings<\/strong>, and Salesone<\/strong> debut new film-inspired pieces. From head to toe, fans can express their fandom with backpacks and bags from Loungefly<\/strong>, Accessory Innovations<\/strong>, Wolfpak<\/strong>, and Concept One<\/strong>, headwear from Lids<\/strong> and New Era<\/strong>, and colorful new socks from Rock \u2018Em<\/strong>.<\/p>\n

Pets: <\/strong>There\u2019s never been a better time to share your DC fandom with pets by celebrating Krypto\u2019s big screen debut! Warner Bros. Discovery\u2019s DC Shop<\/strong> will release numerous new items, including leashes, collars, and customizable bowls for heroic pets. Pets + People<\/strong> is proud to introduce a collection of dog toys and apparel for pet parents to unleash a powerful playtime with their pups. The collection features a variety of toy styles, from cuddly plushes to chewable rope toys – even a dog-friendly crinkle comic book toy! Sassy Woof <\/strong>is also releasing new products celebrating heroic pets. Rubies<\/strong>\u2019 massive costumes collection also includes a collar and cape modeled after Krypto\u2019s as seen in the new film.<\/p>\n

Publishing: <\/strong>Turn the page to adventure and soar into a world of Superman with new titles inspired by the film, including Random House Books for Young Readers<\/strong>\u2019 <\/strong>Welcome to Metropolis: The Prequel Junior <\/em><\/strong>Novel,<\/strong> an original Superman prequel where kids can discover how the world\u2019s first superhero learned to balance his new job at The Daily Planet<\/em> and his secret identity as Superman and signature Little Golden Book, Krypto: Hero In Training<\/em><\/strong>,<\/em> illustrated in the adorable Funko Pop! Style. \u200b\u200bFrom Abrams<\/strong>, Superman: The Art and Making of the Film<\/em> by author James Field (The Art of \u201cThe Batman\u201d<\/em>) documents every stage of the film’s production, featuring interviews with key creatives including writer\/director\/producer James Gunn and DC Studios co-CEO Peter Safran, concept art and unit photography. Available this fall, the book also features an introduction from James Gunn and a foreword by Superman himself, David Corenswet. Bendon <\/strong>will also release products spanning across Coloring, Activity, and Imagine Ink\u00ae. Insight Editions<\/strong> is releasing an updated edition of the bestselling Superman: The Definitive History, <\/em>featuring brand new interviews with the cast of James Gunn’s \u201cSuperman.\u201d<\/em><\/p>\n

Home<\/strong> (including a homeware): Ferris Wheel Press <\/strong>presents The Superman Fountain Pen and Ink Collection \u2013 Rise. Write. Prevail. Crafted for those who write their own stories of strength and resilience. Dalstrong <\/strong>is launching a limited-edition \u201cSuperman\u201d-inspired chef knife in premium American steel as part of its StudioForge\u2122 line, available for pre-order around the film\u2019s release. Must-have \u201cSuperman\u201d-themed wall decor for inside or outside by Open Road Brands<\/strong> are made from quality materials, designed to add a bold touch to any space. Monogram<\/strong> offers a new 3D Foam Bag Clip Series collection. A new wave of \u201cSuperman\u201d-inspired home products are also hitting shelves from Hallmark,<\/strong> Homesick<\/strong>, and Blissy\/Silk Pillowcases.<\/strong><\/p>\n

Costumes: <\/strong>Unleash your inner hero and suit up the whole family with officially licensed costumes from Rubies<\/strong>, including kids and adult costumes of Superman, Mister Terrific, Hawkgirl, and Green Lantern Guy Gardner!<\/p>\n

Food and Beauty: <\/strong>Treat yourself, Kryptonian-style, with Keebler<\/strong>\u2019s Limited-Edition Superman Fudge Stripes featuring Strong Berry flavored cookies and four bold designs, including the new film\u2019s S-shield. From House of Sillage<\/strong>, the new \u201cSuperman\u201d-inspired fragrance is a bold and powerful scent inspired by the strength and confidence of the iconic superhero.<\/p>\n

Fashion and Apparel<\/strong>: Among the many partners carrying \u201cSuperman\u201d-inspired fashion and accessories, Hot Topic<\/strong> and Box Lunch<\/strong>will offer a large range in-stores and online. Reebok<\/strong> and Superman have joined forces with a new collection, available exclusively at Walmart Canada, blending Reebok\u2019s performance-driven style with Superman\u2019s iconic imagery across graphic tees, hoodies, shorts, and joggers. Classic graphics meet hero-level cool in Lucky Brand<\/strong>\u2019s limited-edition \u201cSuperman\u201d collection. The lineup includes men\u2019s tees, sweatshirt, a sweater, varsity jacket and accessories, available July 2. Young heroes can unleash their superpowers with apparel by George Hats<\/strong> and cozy sleepwear from Komar<\/strong> and Centric<\/strong>. Additional \u201cSuperman\u201d-themed collections will also be available from partners including RSVLTS, Mad Engine<\/strong>, Trevco<\/strong>, Civil x Superman for Tilly\u2019s<\/strong>, Bioworld<\/strong>, Omni, Heroes & Villains and PSD Underwear<\/strong>.<\/p>\n

Classic Superman Themed Collections:\u00a0<\/strong><\/p>\n

For all ages \u2013\u00a0GAP<\/strong> introduces a limited-edition Superman collection, combining iconic hero graphics with the brand\u2019s signature casual style. Robert Graham<\/strong>\u2019s exclusive new collaboration transforms Superman into a wearable work of art. KITH<\/strong>, BoxLunch<\/strong>, Homage<\/strong>, YoungLA<\/strong>, Reyn Spooner<\/strong>, Contenders Clothing, Shoe Palace, Spirit Jersey, C-Life for Fashion Nova,<\/strong> Isaac Morris and Freeze for Ross, <\/strong>Sprayground, Harveys, Knockaround, Simple Modern <\/strong>and more are also rolling out Superman-themed drops.<\/p>\n

For Kids and Baby<\/strong>: It\u2019s a bird! It\u2019s a plane! No, it’s the Superman x Kyte Baby<\/strong> collection featuring apparel, blankets, pillows and bibs. Additional apparel is also available by Bums & Roses<\/strong> and Posh Peanut<\/strong>. Just in time for back-to-school, the new Pottery Barn Kids<\/strong> x Superman collection includes backpacks, corresponding lunch bags and water bottles to start the school year in style.<\/p>\n","protected":false},"excerpt":{"rendered":"

As global audiences prepare for the release of DC Studios\u2019 first feature film, \u201cSuperman,\u201d Warner Bros. Discovery Global Consumer Products (WBDGCP) is launching a massive global collection that celebrates the iconic DC Super Hero and the highly anticipated new film from Writer\/Director\/Producer James Gunn. In collaboration with more than 100 premier partners \u2013 including Mattel, […]<\/p>\n","protected":false},"author":19,"featured_media":43468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-43466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nNew Superman Products from WBD - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Warner Bros. 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