{"id":43537,"date":"2025-06-11T20:49:11","date_gmt":"2025-06-11T18:49:11","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43537"},"modified":"2025-06-11T20:50:02","modified_gmt":"2025-06-11T18:50:02","slug":"bing-promotes-kids-oral-health-nationwide","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/bing-promotes-kids-oral-health-nationwide\/","title":{"rendered":"Bing Promotes Kids\u2019 Oral Health Nationwide"},"content":{"rendered":"<p><b>An advice guide made by dentists and paediatricians <\/b><span style=\"font-weight: 400;\">for families and nurseries is on its way to discover the best daily practices to safeguard the oral hygiene of pre-school children and, together with the guide, the <\/span><i><span style=\"font-weight: 400;\">song &#8216;La canzone per lavarsi i denti&#8217; <\/span><\/i><span style=\"font-weight: 400;\">and the book <\/span><i><span style=\"font-weight: 400;\">&#8216;Laviamo i denti con Bing!\u2019. <\/span><\/i><span style=\"font-weight: 400;\">This initiative is promoted by the project <\/span><b>Le Buone Abitudini<\/b><span style=\"font-weight: 400;\">, which, from 2023, involves the <\/span><b>Italian Society of Paediatrics<\/b><span style=\"font-weight: 400;\">, <\/span><b>Assonidi <\/b><span style=\"font-weight: 400;\">and <\/span><b>Acamar Films<\/b><span style=\"font-weight: 400;\">, the production company of the famous animated series <\/span><b>Bing<\/b><span style=\"font-weight: 400;\">, a character appreciated by children all over the world with 9 billion views on YouTube and about 1 million hours of total playback every day. The protagonists, together with paediatricians, of this important campaign are the dentists <\/span><b>of Ark\u00e8 &#8211; Un Dentista per Amico<\/b><span style=\"font-weight: 400;\">, a non-profit organisation that, since 2000, has been donating conservative dental care to minors from fragile families and sheltered facilities. Acting as ambassador for this project is once again Bing, the protagonist of the animated series of the same name, already the promoter, thanks to Le Buone Abitudini, of various awareness-raising activities on good practices for the healthy growth of children.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>Here is the advice guide with the main tips that the dentists of Ark\u00e8 &#8211; Un Dentista per Amico and the paediatricians of SIP <\/b><span style=\"font-weight: 400;\">(Italian<\/span> <span style=\"font-weight: 400;\">Society of Paediatrics) <\/span><b>wanted to dispense to Italian nurseries and families with <\/b><span style=\"font-weight: 400;\">a view to preventing and protecting the oral health of the youngest:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Beware of baby bottles<\/b><span style=\"font-weight: 400;\">: foods and drinks rich in sugar promote the formation of bacterial plaque, so it is necessary to limit their consumption, especially in the first years of life.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Dummy in moderation<\/b><span style=\"font-weight: 400;\">: prolonged use should be avoided so as not to damage the morphology of the mouth.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>What to do before teething?<\/b><span style=\"font-weight: 400;\"> Use a moist gauze to clean the gums after meals.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>How to use the toothbrush?<\/b><span style=\"font-weight: 400;\"> Like a game, place the toothbrush on the gum on one side and brush &#8220;from the pink of the gum to the white of the tooth&#8221; on all three sides of the tooth: in front, behind and where you chew. And then&#8230; count to 100, perhaps while singing a little song!<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Becoming friends with the dentist: <\/b><span style=\"font-weight: 400;\">it is important to take children to the dentist even when they are young and not only when there is an emergency or pain arises, a way to get to know the dentist and become friends!<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>No worries<\/b><span style=\"font-weight: 400;\">: if parents prepare the children with games and imagination, even this experience can become serene; all they have to do is tell them about the armchair that rises like a spaceship or suggest they bring along their favourite toy or puppet to turn the visit into a fun experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Le Buone Abitudini campaign for correct oral hygiene also launches <\/span><b>the brand new Bing song <\/b><i><span style=\"font-weight: 400;\">&#8216;La canzone per lavarsi i denti&#8217;<\/span><\/i><span style=\"font-weight: 400;\">, perfect for brushing your teeth together while having fun (link at the bottom of the document) available on <\/span><b>Rai Play <\/b><span style=\"font-weight: 400;\">and <\/span><b>YouTube<\/b><span style=\"font-weight: 400;\">. Very funny is the part where Bing, singing, says &#8220;&#8230;<\/span><i><span style=\"font-weight: 400;\">I brush my teeth up, I brush my teeth down, I brush them gently, rotating them all around, I brush them to the right, and then to the left, I brush them every morning, and before I go to sleep, I brush them very well, counting to 100, and while I&#8217;m brushing them I sing a refrain&#8230;&#8221;<\/span><\/i><\/p>\n<p><b>Giunti Editore <\/b><span style=\"font-weight: 400;\">also launched the book <\/span><i><span style=\"font-weight: 400;\">&#8216;Laviamo i denti con Bing!&#8217; <\/span><\/i><span style=\"font-weight: 400;\">in which Bing accompanies his very young fans in discovering the best and most fun ways to take care of their little teeth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to Assonidi&#8217;s fundamental presence in Le Buone Abitudini project, nursery schools and the thousands of families with registered pre-school children will be able to receive oral hygiene materials for the youngest children (graphics, tips and a song).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>An initiative involving a total of more than 11 thousand paediatricians, around 400 nurseries and more than 2500 dentists from Ark\u00e8 &#8211; Un Dentista per Amico.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">The role of parents in educating their children about proper oral hygiene is really very important<\/span><\/i><span style=\"font-weight: 400;\">,&#8221; said <\/span><b>Alessandra Crovetto, President and founder of Ark\u00e8<\/b><span style=\"font-weight: 400;\">, which has been committed for years to the mission of giving as many children as possible a smile. &#8220;<\/span><i><span style=\"font-weight: 400;\">We are convinced that a project such as Le Buone Abitudini can really help families and provide new ideas to teach them how to take care of their well-being through play, reading and songs. In this case, thanks to Bing&#8217;s help, children will discover that brushing their teeth can become a fun activity and they will be encouraged to do it following a specific routine<\/span><\/i><span style=\"font-weight: 400;\">&#8220;.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">Oral hygiene is an aspect that cannot be neglected while children are growing up<\/span><\/i><span style=\"font-weight: 400;\">,&#8221; explained <\/span><b>Rino Agostiniani, President of the Italian Society of Paediatrics<\/b><span style=\"font-weight: 400;\">. &#8220;<\/span><i><span style=\"font-weight: 400;\">As a whole, taking care of one&#8217;s mouth is a fundamental habit that must be included in a child&#8217;s daily routine at the right time and in the right way, so as to prevent health problems that may emerge in adult life as well<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">Taking care of one&#8217;s teeth is a practice that should be taught from the earliest years of life<\/span><\/i><span style=\"font-weight: 400;\">,&#8221; said <\/span><b>Paolo Uniti<\/b><span style=\"font-weight: 400;\">, <\/span><b>Director of Assonidi<\/b><span style=\"font-weight: 400;\">. &#8220;<\/span><i><span style=\"font-weight: 400;\">Thanks to this campaign, kindergarten educators will have one more tool to support families in the difficult task of ensuring the well-being of their children<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;<\/span><i><span style=\"font-weight: 400;\">Young children learn new fundamental skills every day to &#8216;prepare for life<\/span><\/i><span style=\"font-weight: 400;\">&#8216;,&#8221; explained <\/span><b>Mikael Shields, CEO of Acamar Films<\/b><span style=\"font-weight: 400;\">. &#8220;<\/span><i><span style=\"font-weight: 400;\">We created a series of stories in which our young characters learn these new skills, such as brushing their teeth, to help parents implement encouraging and helpful strategies to build healthy habits that will last a lifetime<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An advice guide made by dentists and paediatricians for families and nurseries is on its way to discover the best daily practices to safeguard the oral hygiene of pre-school children and, together with the guide, the song &#8216;La canzone per lavarsi i denti&#8217; and the book &#8216;Laviamo i denti con Bing!\u2019. This initiative is promoted [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-43537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing Promotes Kids\u2019 Oral Health Nationwide - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The advice guide will be launched alongside Bing&#039;s brand new video clip \u2018La canzone per lavarsi i denti\u2019 and the book \u2018Laviamo i denti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/bing-promotes-kids-oral-health-nationwide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Promotes Kids\u2019 Oral Health Nationwide - 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