{"id":43613,"date":"2025-06-16T17:17:39","date_gmt":"2025-06-16T15:17:39","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43613"},"modified":"2025-06-16T17:17:39","modified_gmt":"2025-06-16T15:17:39","slug":"beyblade-x-the-action-phenomenon-in-italy","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/beyblade-x-the-action-phenomenon-in-italy\/","title":{"rendered":"BEYBLADE X: The Action Phenomenon in Italy"},"content":{"rendered":"<p data-start=\"126\" data-end=\"542\"><strong data-start=\"126\" data-end=\"140\">BEYBLADE X<\/strong>, the latest evolution of the iconic brand launched in 1999, is establishing itself as one of the most dynamic properties of 2025. Thanks to the integrated strategy of licensors <strong data-start=\"318\" data-end=\"337\">ADK Emotions NY<\/strong> and <strong data-start=\"342\" data-end=\"362\">T-Licensing Inc.<\/strong>\u2014which combines product innovation, a digital ecosystem, and strong cross-media presence\u2014<strong data-start=\"451\" data-end=\"465\">BEYBLADE X<\/strong> is attracting new fans while strengthening its bond with longtime followers.<\/p>\n<h3 data-start=\"544\" data-end=\"593\">An Innovative Product and Immersive Ecosystem<\/h3>\n<p data-start=\"595\" data-end=\"1035\">The new toy line stands out for its three-part modular system and new gear technology that makes battles ultra-fast. The brand also moves nimbly in the digital world, offering an engaging experience through dedicated apps, video games, and an active presence in the metaverse, starting with Roblox. Further reinforcing the franchise is a communication strategy that includes anime, manga, and collaborations with celebrities and pop brands.<\/p>\n<h3 data-start=\"1037\" data-end=\"1084\">Outstanding Performance During Holiday 2024<\/h3>\n<p data-start=\"1086\" data-end=\"1172\">The return of BEYBLADE delivered exceptional results during the latest holiday season:<\/p>\n<ul data-start=\"1174\" data-end=\"1533\">\n<li data-start=\"1174\" data-end=\"1253\">\n<p data-start=\"1176\" data-end=\"1253\">3rd place in the Toys &amp; Games category on Amazon Europe during Black Friday<\/p>\n<\/li>\n<li data-start=\"1254\" data-end=\"1333\">\n<p data-start=\"1256\" data-end=\"1333\">Prestigious awards including \u201cDream Toy\u201d in the UK and \u201cBest Toy\u201d in the US<\/p>\n<\/li>\n<li data-start=\"1334\" data-end=\"1418\">\n<p data-start=\"1336\" data-end=\"1418\">Excellent sell-out performance at Giochi Preziosi retail points throughout Italy<\/p>\n<\/li>\n<li data-start=\"1419\" data-end=\"1533\">\n<p data-start=\"1421\" data-end=\"1533\">Over 1,500 participants in official tournaments, with broad media coverage at events such as Milano Games Week<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1535\" data-end=\"1569\">Consistent Television Presence<\/h3>\n<p data-start=\"1571\" data-end=\"2152\">Since its launch in August 2024, the <strong data-start=\"1608\" data-end=\"1622\">BEYBLADE X<\/strong> animated series has aired free-to-air on Boing (channel 40 on digital terrestrial) and Boing Plus (channel 45), with a double daily time slot at 4:30 PM and 10:00 PM. New episodes aired in November, with exclusive content planned from the end of May 2025. The TV strategy is supported by on-demand availability on the Boing App and additional exposure on Cartoon Network, providing full coverage including PAY TV. The series performs well among both the 4\u201314 kids\u2019 target and adults 25\u201354, thanks in part to the nostalgia effect.<\/p>\n<h3 data-start=\"2154\" data-end=\"2190\">Hasbro Leads the Global Relaunch<\/h3>\n<p data-start=\"2192\" data-end=\"2571\">As Master Toy Partner, <strong data-start=\"2215\" data-end=\"2225\">Hasbro<\/strong> is spearheading the global relaunch of the brand with a wide range of iconic and dynamic products, including the <strong data-start=\"2339\" data-end=\"2360\">Xtreme Battle Set<\/strong> and <strong data-start=\"2365\" data-end=\"2406\">Clash &amp; Carry Beystadium Battle Arena<\/strong>. The licensing program features an energetic, cross-category style guide designed to maximize presence across apparel, stationery, edutainment, and home categories.<\/p>\n<h3 data-start=\"2573\" data-end=\"2612\">Licensing Expansion: Focus on Italy<\/h3>\n<p data-start=\"2614\" data-end=\"2867\">The international licensing program for <strong data-start=\"2654\" data-end=\"2668\">BEYBLADE X<\/strong> is growing rapidly. In Italy, Spain, and Portugal, <strong data-start=\"2720\" data-end=\"2736\">Ravensburger<\/strong>has launched a dedicated puzzle line, available online and in major retail outlets, with formats tailored to different age groups:<\/p>\n<ul data-start=\"2869\" data-end=\"2984\">\n<li data-start=\"2869\" data-end=\"2894\">\n<p data-start=\"2871\" data-end=\"2894\">3&#215;49 pieces (ages 5+)<\/p>\n<\/li>\n<li data-start=\"2895\" data-end=\"2923\">\n<p data-start=\"2897\" data-end=\"2923\">XXL 100 pieces (ages 6+)<\/p>\n<\/li>\n<li data-start=\"2924\" data-end=\"2953\">\n<p data-start=\"2926\" data-end=\"2953\">Giant 60 pieces (ages 4+)<\/p>\n<\/li>\n<li data-start=\"2954\" data-end=\"2984\">\n<p data-start=\"2956\" data-end=\"2984\">Giant 125 pieces (ages 6+)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2986\" data-end=\"3210\">This new collection represents a strategic entry point into the world of edutainment and gifting, with multichannel and cross-target distribution across all key categories\u2014from mass market to specialty retail and e-commerce.<\/p>\n<p data-start=\"3212\" data-end=\"3448\"><strong data-start=\"3212\" data-end=\"3226\">BEYBLADE X<\/strong> is currently one of the most dynamic and promising properties in the sector. The combination of premium content, best-selling toys, and a fast-growing licensing ecosystem offers a unique potential for commercial partners.<\/p>\n<p data-start=\"3450\" data-end=\"3612\">Contact <a href=\"https:\/\/www.licensingitalia.it\/licenziante\/boing-s-p-a\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"3461\" data-end=\"3480\">Boing Licensing<\/strong><\/a> to develop tailor-made projects: in-store activations, special promotions, or cross-category concepts designed for your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEYBLADE X, the latest evolution of the iconic brand launched in 1999, is establishing itself as one of the most dynamic properties of 2025. Thanks to the integrated strategy of licensors ADK Emotions NY and T-Licensing Inc.\u2014which combines product innovation, a digital ecosystem, and strong cross-media presence\u2014BEYBLADE X is attracting new fans while strengthening its [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[771],"tags":[],"class_list":["post-43613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BEYBLADE X: The Action Phenomenon in Italy - Licensing Italia<\/title>\n<meta name=\"description\" content=\"BEYBLADE X, the latest evolution of the cult brand, combines innovative toys, cross-media content, and an immersive digital ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/beyblade-x-the-action-phenomenon-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEYBLADE X: The Action Phenomenon in Italy - 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