{"id":43889,"date":"2025-07-05T16:14:10","date_gmt":"2025-07-05T14:14:10","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43889"},"modified":"2025-07-05T16:14:10","modified_gmt":"2025-07-05T14:14:10","slug":"warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/","title":{"rendered":"Warner Bros. Discovery celebrates the new Superman film with an exclusive product collection"},"content":{"rendered":"

From collectibles and luxury goods to apparel for kids, adults, and even pets\u2014along with toys, books, and much more\u2014Warner Bros. Discovery Global Consumer Products (WBDGCP) unveils a massive collection inspired by the iconic Man of Steel. The program brings together over 100 top-tier partners across Italy and around the globe, celebrating the highly anticipated theatrical release of James Gunn\u2019s Superman<\/em>, the first film from DC Studios, set to hit Italian cinemas on July 9, 2025, distributed by Warner Bros. Pictures.<\/p>\n

Major brands such as Mattel, Squishmallows, Funko, Spin Master, Geox, Fossil, Crocs, Saint Barth, OVS, Keebler, and Build-A-Bear have teamed up with WBDGCP to develop new Superman-branded products featuring the classic imagery of the hero and his iconic \u201cS\u201d shield. These items aim to bring Superman\u2019s powerful presence into everyday life and help fans of all ages relive the adventures of their favorite superhero.
And there’s more: with the purchase of any DC product, fans can visit www.supermanfilm.it<\/a> to enter a daily instant win competition for a chance to win two movie tickets, plus a shot at the ultimate grand prize\u2014a trip for four to Los Angeles to experience the unforgettable Warner Bros. Studio Tour Hollywood.<\/p>\n

\n

\u201cThis Superman collection is one of the biggest and most diverse product ranges we’ve ever launched,\u201d<\/em> said Robert Oberschelp, Head of Global Consumer Products at Warner Bros. Discovery. \u201cThanks to close collaboration with our partners and DC Studios, these bold and innovative products\u2014with rich design and vibrant colors\u2014extend the joy and excitement fans will feel when watching James Gunn\u2019s Superman on the big screen. We\u2019re thrilled for fans of all ages to join us in celebrating this landmark moment for Superman and DC.\u201d<\/em><\/p>\n<\/blockquote>\n

A bright and colorful collection\u2014from Dino Bikes and Clementoni puzzles to kids\u2019 and men\u2019s fashion by OVS and Upim, stylish sneakers by Crime London, and Coriex backpacks\u2014celebrates Superman as a timeless, global symbol of hope, strength, and optimism.<\/p>\n

PRODUCT RANGE HIGHLIGHTS<\/strong><\/p>\n

TOYS & COLLECTIBLES<\/strong>
\"\"\"\"\"\"To mark the release of the new film, Spin Master is launching a brand-new line of action figures, including an exclusive \u201cKaiju vs. Superman with Slime\u201d set. Mattel is expanding its Imaginext line with the new \u201cSuperman Kaiju Clash\u201d toy set. McFarlane Toys is rolling out a series of figures and playsets based on characters from the movie, while Funko offers must-have collectibles, including Superman, Lois Lane, Lex Luthor, and Krypto.
Additional highlights include a new S.H.Figuarts Superman figure from BANDAI SPIRITS, character figurines by Sbabam, plush toys from Jazwares and Squishmallows, Clementoni puzzles, and a Superman-branded bike by Dino Bikes.<\/p>\n

FASHION & APPAREL<\/strong>
\"\"OVS introduces an outdoor clothing line for kids aged 3\u201310, featuring caps, socks, underwear, and pajamas, along with men’s t-shirts. Upim also launches a collection of t-shirts, sweatshirts, and pajamas for adults and kids.
MC2 Saint Barth brings a special capsule of graphic tees and swimwear for adults, while George Hats and other partners complete the fashion lineup with additional apparel and accessories.<\/p>\n

FOOTWEAR & ACCESSORIES<\/strong>
\"\"\"\"Fans can step into Superman\u2019s world with a footwear range from Geox (for kids), Crocs, Crime London (exclusive sneakers for all ages), and De Fonseca (home slippers). Loungefly delivers premium Superman bags and backpacks, Fossil introduces bold watches and accessories, and Accutime adds more watch designs inspired by both the new film and the classic Superman aesthetic.<\/p>\n

HOME & BACK-TO-SCHOOL<\/strong>
Formitalia launches a line of home furniture inspired by the movie, turning living spaces into superhero playgrounds. For school, Coriex and MC Group unveil themed backpacks and pencil cases, while Maped offers a broad stationery collection, including scissors, erasers, highlighters, and markers.<\/p>\n

GAMING<\/strong>
Trust presents a Superman Special Edition gaming gear range, including gaming chairs, foldable floor seats, mousepads, headphones, and wireless controllers\u2014all showcasing Superman’s iconic red and blue palette.<\/p>\n

PET PRODUCTS & COSTUMES<\/strong>
\"\"\"\"The DC Shop by Warner Bros. Discovery releases new pet gear like leashes, collars, and bowls. Rubies offers costumes for the whole family\u2014including Superman, Mister Terrific, Hawkgirl, and Green Lantern Guy Gardner\u2014and even a Krypto cape for dogs.<\/p>\n

PUBLISHING<\/strong>
Superman\u2019s story comes to life in print through titles like Welcome to Metropolis: The Prequel Junior Novel<\/em>, where young readers follow Clark Kent as he navigates life at the Daily Planet. The Little Golden Book: Krypto \u2013 Hero in Training<\/em>adds a fun touch with Funko-style illustrations.
Abrams Books is set to release Superman: The Art and Making of the Film<\/em> by James Field this fall, featuring behind-the-scenes details, interviews with James Gunn and Peter Safran, and an introduction by Gunn himself.
Bendon will release coloring and activity books, including Imagine Ink\u00ae, and Insight Editions will update its best-selling Superman: The Definitive History<\/em> with exclusive interviews from the film cast.<\/p>\n

FOOD & BEAUTY<\/strong>
\"\"This summer, VOG and Warner Bros. Discovery team up with Giga\u00ae for a European campaign that blends health, strength, and heroism\u2014featuring apples branded with the Superman film logo and supported by in-store and in-cinema activations and a dedicated TV campaign.
Salati Preziosi rolls out official Superman chips with collectible packaging and hidden surprises.
Hugo Boss introduces a bold new fragrance inspired by the courage and strength of the Man of Steel.<\/p>\n

SUPERMAN \u2013 THE MOVIE<\/strong>
James Gunn\u2019s Superman<\/em>, the first film in the new DC Universe, flies into theaters globally on July 9, 2025. With his signature blend of heart, humor, and epic action, Gunn presents a compassionate Superman with unshakable faith in humanity.
The film stars David Corenswet (Twisters<\/em>, Hollywood<\/em>) as Superman\/Clark Kent, Rachel Brosnahan (The Marvelous Mrs. Maisel<\/em>) as Lois Lane, and Nicholas Hoult (X-Men<\/em>, Juror #2<\/em>) as Lex Luthor.
Also starring are Edi Gathegi, Anthony Carrigan, Nathan Fillion, Isabela Merced, Skyler Gisondo, Sara Sampaio, Mar\u00eda Gabriela de Far\u00eda, Wendell Pierce, Alan Tudyk, Pruitt Taylor Vince, and Neva Howell.
Produced by Peter Safran and James Gunn, based on characters created by Jerry Siegel and Joe Shuster, Superman<\/em> is a Troll Court Entertainment \/ The Safran Company production.
The film will be released by Warner Bros. Pictures and available in IMAX\u00ae across theaters starting July 9, 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"

From collectibles and luxury goods to apparel for kids, adults, and even pets\u2014along with toys, books, and much more\u2014Warner Bros. Discovery Global Consumer Products (WBDGCP) unveils a massive collection inspired by the iconic Man of Steel. The program brings together over 100 top-tier partners across Italy and around the globe, celebrating the highly anticipated theatrical […]<\/p>\n","protected":false},"author":19,"featured_media":43800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-43889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nWarner Bros. Discovery celebrates the new Superman film with an exclusive product collection - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Ahead of the highly anticipated film directed by James Gunn, Warner Bros. Discovery is celebrating Superman\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warner Bros. Discovery celebrates the new Superman film with an exclusive product collection - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Ahead of the highly anticipated film directed by James Gunn, Warner Bros. Discovery is celebrating Superman\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-05T14:14:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Corbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Corbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/\",\"name\":\"Warner Bros. Discovery celebrates the new Superman film with an exclusive product collection - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png\",\"datePublished\":\"2025-07-05T14:14:10+00:00\",\"dateModified\":\"2025-07-05T14:14:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6\"},\"description\":\"Ahead of the highly anticipated film directed by James Gunn, Warner Bros. Discovery is celebrating Superman\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png\",\"width\":900,\"height\":490,\"caption\":\"SUPERMAN new film\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Warner Bros. Discovery celebrates the new Superman film with an exclusive product collection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6\",\"name\":\"Alice Corbari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g\",\"caption\":\"Alice Corbari\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Warner Bros. Discovery celebrates the new Superman film with an exclusive product collection - Licensing Italia","description":"Ahead of the highly anticipated film directed by James Gunn, Warner Bros. Discovery is celebrating Superman","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/","og_locale":"en_US","og_type":"article","og_title":"Warner Bros. Discovery celebrates the new Superman film with an exclusive product collection - Licensing Italia","og_description":"Ahead of the highly anticipated film directed by James Gunn, Warner Bros. Discovery is celebrating Superman","og_url":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2025-07-05T14:14:10+00:00","og_image":[{"width":900,"height":490,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png","type":"image\/png"}],"author":"Alice Corbari","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Alice Corbari","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/","url":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/","name":"Warner Bros. Discovery celebrates the new Superman film with an exclusive product collection - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png","datePublished":"2025-07-05T14:14:10+00:00","dateModified":"2025-07-05T14:14:10+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6"},"description":"Ahead of the highly anticipated film directed by James Gunn, Warner Bros. Discovery is celebrating Superman","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png","width":900,"height":490,"caption":"SUPERMAN new film"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/warner-bros-discovery-celebrates-the-new-superman-film-with-an-exclusive-product-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Warner Bros. Discovery celebrates the new Superman film with an exclusive product collection"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6","name":"Alice Corbari","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g","caption":"Alice Corbari"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/06\/SUPERMAN-NUOVO-FILM.png","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-bpT","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/43889"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=43889"}],"version-history":[{"count":2,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/43889\/revisions"}],"predecessor-version":[{"id":43891,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/43889\/revisions\/43891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/43800"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=43889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=43889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=43889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}