{"id":43916,"date":"2025-07-09T12:04:18","date_gmt":"2025-07-09T10:04:18","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=43916"},"modified":"2025-07-09T12:04:18","modified_gmt":"2025-07-09T10:04:18","slug":"img-licensing-teams-up-with-fitzgerald-estate","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/img-licensing-teams-up-with-fitzgerald-estate\/","title":{"rendered":"IMG Licensing Teams Up with Fitzgerald Estate"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>The Estate of F. Scott and Zelda Fitzgerald<\/strong>, two of the Jazz Age\u2019s most iconic cultural figures, has signed an exclusive, multiyear global licensing agreement with <strong>IMG Licensing<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under the agreement, the agency will work closely with the Estate to develop a strategic program of licensed products and experiences worldwide, beginning with a focus on the luxury sector, including apparel, accessories, beauty, home goods, travel, and food and beverage. Reflecting the daring style, glamour, and romanticism that defined the \u2018Gatsby\u2019 author and his wife, the partnership aims to translate their timeless legacy into tangible goods and experiences for contemporary audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hailed as defining voices of the Roaring Twenties, Scott and Zelda Fitzgerald are widely credited with both shaping and chronicling the opulent and restless spirit of their generation. In his 160 short stories and five novels, including the enduring classic \u2018<strong>The Great Gatsby<\/strong>\u2019, Scott captured the essence of the \u2018Jazz Age,\u2019 a term he coined, exploring themes of wealth, social class, and disillusionment. Meanwhile, Zelda helped define the image of the American Flapper and was a creative inspiration through her vivid personality, deeply original writing, and art, which included more than 100 gouache and watercolor paintings in her unique whimsical style.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a new generation of the Fitzgerald family at the helm of the Estate, this partnership marks a new chapter in preserving and amplifying the literary and cultural legacy of one of America\u2019s most iconic couples.<\/span><\/p>\n<blockquote><p><strong>Blake Hazard, <\/strong><span style=\"font-weight: 400;\"><strong>president of the Estate\u2019s licensing entity<\/strong>,<\/span><span style=\"font-weight: 400;\"> said, \u201cThe Fitzgerald Estate is thrilled to partner with IMG Licensing to preserve and promote our great-grandparents\u2019 legacy. We\u2019re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda\u2019s iconic style.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe Fitzgerald name evokes more than literary brilliance. It stands for an entire era of glamour, wit, and cultural transformation, that continues to inspire trends around the world\u201d, said <strong>Natalie Bryt, Director of Licensing at IMG Licensing<\/strong>. \u201cWe\u2019re honored to partner with the Estate to build a licensing program that reflects their cultural impact while creating authentic, new avenues for fans to experience their world.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><strong>IMG Licensing<\/strong> will leverage its extensive experience and expertise in managing licensing programs for cultural institutions and icons such as MoMA, Norman Rockwell, Jackie Robinson, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on licensing opportunities with the Estate of F. Scott and Zelda Fitzgerald, visit <\/span><a href=\"https:\/\/imglicensing.com\/brands\/f-scott-fitzgerald\/\"><span style=\"font-weight: 400;\">https:\/\/imglicensing.com\/brands\/f-scott-fitzgerald\/<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Estate of F. Scott and Zelda Fitzgerald, two of the Jazz Age\u2019s most iconic cultural figures, has signed an exclusive, multiyear global licensing agreement with IMG Licensing. Under the agreement, the agency will work closely with the Estate to develop a strategic program of licensed products and experiences worldwide, beginning with a focus on [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-43916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMG Licensing Teams Up with Fitzgerald Estate - Licensing Italia<\/title>\n<meta name=\"description\" content=\"IMG Licensing will develop a worldwide licensing program to bring the legacy of F. 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