{"id":44202,"date":"2025-08-18T20:19:37","date_gmt":"2025-08-18T18:19:37","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=44202"},"modified":"2025-08-18T20:19:37","modified_gmt":"2025-08-18T18:19:37","slug":"millimages-celebrates-10-years-of-molang-at-ble","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/millimages-celebrates-10-years-of-molang-at-ble\/","title":{"rendered":"Millimages Celebrates 10 Years of Molang at BLE"},"content":{"rendered":"

Millimages<\/strong>, one of Europe’s oldest independent animation studios and IP developers, lands at Brand Licensing Europe<\/a> celebrating 10 years of the iconic brand Molang<\/em>.<\/p>\n

During the upcoming BLE, Millimages located at booth A138, will have a strong focus on the retail segment for the iconic flagship property Molang.<\/p>\n

Since 2015, Molang is the embodiment of kindness and positivity in the licensing industry, touching the hearts of \u2018kidults\u2019 across the globe! As such, Commercial Director Alexandra Algard-Mikanowski and her team will be showcasing the successful Heathside Trading collection which comprises plush toys, bag charms and collectibles (which particularly appeal to Gen Zer\u2019s and Millennials), key categories driving sales, and engagement.<\/p>\n

In July 2025, Millimages finalised a deal with iconic retailer HMV in the UK to celebrate Molang\u2019s anniversary. From August through to October, HMV store windows across the country will feature Molang displays celebrating 10 years of kindness.<\/p>\n

Beyond toys, the brand will spotlight its pan European stationary deals with Blueprint and CYP, reinforcing Molang\u2019s reach in \u2018back-to-school\u2019 and gifting categories. On the apparel front, new capsule collections developed with Fashion UK and Sahinler continue to bring Molang\u2019s soft and transgenerational universe to fabric.<\/p>\n

\n

Alexandra Algard-Mikanowski, Commercial Director, Millimages said<\/strong>: \u201c10 years is an incredible milestone as the Molang universe continues to expand. Molang as a character transcends all cultural and social barriers, touches hearts, and has allowed us to establish some wonderful and trusted global partnerships. We really looking forward to showcasing Molang\u2019s new licensed products and connecting even further with new retailers as the Molang brand continues to cement itself as a must-have license.\u201d<\/p>\n<\/blockquote>\n

Molang confirms itself as a property with strong cross-generational potential, able to connect with different target audiences thanks to its unique positioning based on universal values. The anniversary celebrations at BLE also represent a key visibility moment for Millimages, which enters the market with an increasingly structured and diversified portfolio.<\/p>\n","protected":false},"excerpt":{"rendered":"

Millimages, one of Europe’s oldest independent animation studios and IP developers, lands at Brand Licensing Europe celebrating 10 years of the iconic brand Molang. During the upcoming BLE, Millimages located at booth A138, will have a strong focus on the retail segment for the iconic flagship property Molang. Since 2015, Molang is the embodiment of […]<\/p>\n","protected":false},"author":19,"featured_media":44199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-44202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\nMillimages Celebrates 10 Years of Molang at BLE - Licensing Italia<\/title>\n<meta name=\"description\" content=\"At Brand Licensing Europe, Millimages celebrates 10 years of Molang, a global symbol of kindness and positivity, with a strong\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/millimages-celebrates-10-years-of-molang-at-ble\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millimages Celebrates 10 Years of Molang at BLE - 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