{"id":44354,"date":"2025-03-04T13:56:03","date_gmt":"2025-03-04T12:56:03","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=44354"},"modified":"2025-08-22T14:03:10","modified_gmt":"2025-08-22T12:03:10","slug":"mta-partners-with-img-licensing","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/mta-partners-with-img-licensing\/","title":{"rendered":"MTA partners with IMG Licensing"},"content":{"rendered":"

The Metropolitan Transportation Authority<\/strong> (MTA), the largest transportation network in North America, today announced a landmark partnership with IMG Licensing to expand its global reach and engagement through licensed products and experiences. This multi-year partnership aims to capture the energy and spirit of New York City by bringing the MTA’s iconic assets to life in new ways for consumers around the world.<\/p>\n

Under the agreement, IMG Licensing<\/strong> will manage and enhance the MTA\u2019s licensing program, developing new product categories and brand extension opportunities across apparel, accessories, home goods, stationery, publishing, food and beverage, toys and games, and experiential offerings. The partnership will highlight the MTA’s storied heritage while celebrating its integral role as the beating heart of New York City.<\/p>\n

Since debuting its first subway line in 1904, the MTA has become a global icon, serving 15.3 million people and powering the energy of “the city that never sleeps.” With nearly 120 years of assets, including its iconic subway route indicators, dynamic logo, station signs, mosaics, maps, and photography collections, MTA is a true reflection of the city\u2019s energy and creativity. Through this collaboration, the brand\u2019s instantly recognizable visual identity will be woven into dynamic new products and experiences for both New Yorkers and fans worldwide.<\/p>\n

Robert M. Schwartz, Vice President at IMG Licensing,<\/strong> said, \u201cThe MTA<\/a> is much more than a transit system\u2014it\u2019s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City. From its globally recognized maps and mosaics to its history of artistic innovation, the brand embodies the city\u2019s spirit. We are thrilled to team-up with the MTA to build a robust licensing program that celebrates its heritage while connecting it to a global audience in modern, creative ways.\u201d<\/p>\n

IMG Licensing<\/strong> will leverage its extensive experience and expertise in managing licensing programs for a wide range of global automotive, public transportation and motorsports properties.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Metropolitan Transportation Authority (MTA), the largest transportation network in North America, today announced a landmark partnership with IMG Licensing to expand its global reach and engagement through licensed products and experiences. This multi-year partnership aims to capture the energy and spirit of New York City by bringing the MTA’s iconic assets to life in […]<\/p>\n","protected":false},"author":19,"featured_media":44356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-44354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nMTA partners with IMG Licensing - Licensing Italia<\/title>\n<meta name=\"description\" content=\"IMG to expand the Metropolitan Transportation Authority\u2019s iconic New York brand into global products and experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/mta-partners-with-img-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTA partners with IMG Licensing - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"IMG to expand the Metropolitan Transportation Authority\u2019s iconic New York brand into global products and experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/mta-partners-with-img-licensing\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-04T12:56:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T12:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/03\/Screenshot-2025-08-22-alle-14.02.17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2058\" \/>\n\t<meta property=\"og:image:height\" content=\"1267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Corbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Corbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/mta-partners-with-img-licensing\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/mta-partners-with-img-licensing\/\",\"name\":\"MTA partners with IMG Licensing - 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