{"id":44362,"date":"2025-02-25T00:54:44","date_gmt":"2025-02-24T23:54:44","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=44362"},"modified":"2025-08-23T00:55:10","modified_gmt":"2025-08-22T22:55:10","slug":"valeria-norreri-nominata-head-of-corporate-brand-content-strategy-di-nestle","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/valeria-norreri-nominata-head-of-corporate-brand-content-strategy-di-nestle\/","title":{"rendered":"Valeria Norreri nominata Head of Corporate Brand &#038; Content Strategy di Nestl\u00e9"},"content":{"rendered":"<div class=\"elementToProof\"><b>Valeria Norreri<\/b>\u00a0assume la carica di <b>Head Of Corporate Brand &amp; Content Strategy del Gruppo Nestl\u00e9.<\/b><\/div>\n<div><\/div>\n<div class=\"elementToProof\">Da 24 anni nel Gruppo Nestl\u00e9, Valeria Norreri nel ruolo appena assunto andr\u00e0 a dirigere un team di 13 \u00a0persone, entrando a fare parte della prima linea e riportando direttamente all\u2019Amministratore Delegato.<\/div>\n<div><\/div>\n<blockquote>\n<div class=\"elementToProof\"><i>&#8220;Ringrazio Nestl\u00e9 per la fiducia e per l\u2019opportunit\u00e0 che mi viene offerta e che colgo con tutta l\u2019energia che mi contraddistingue. So di poter contare su una squadra di professionisti e sar\u00e0 per me un piacere condividere con loro la conoscenza e le esperienze che in questi anni ho maturato all\u2019interno del Gruppo e arricchire il mio bagaglio con nuove competenze\u201d \u2013 <\/i><strong>commenta Valeria<\/strong><i><strong>.<\/strong> \u201cNestl\u00e9 \u00e8 a tutti gli effetti la mia seconda casa, un nido nel quale sono cresciuta dal punto di vista personale e professionale sposando, e contribuendo a consolidare, la visione di un Gruppo da sempre impegnato nella nutrizione e benessere per i propri clienti di ogni et\u00e0\u201d. \u00a0 \u00a0\u00a0<\/i><\/div>\n<\/blockquote>\n<div class=\"elementToProof\">Valeria ha maturato un lungo percorso all\u2019interno del Gruppo che l\u2019ha portata a ricoprire diversi ruoli in altrettanti brand che fanno capo a Nestl\u00e9: dopo la laurea in Scienze Politiche e un Master Publitalia \u201980 in Marketing e Comunicazione, nel 2002 entra in Nestl\u00e9 dove inizia il suo percorso come Marketing<b> <\/b>Specialist per <b>Nescaf\u00e9<\/b>.<\/div>\n<div class=\"elementToProof\">Dal 2003 al 2006 \u00e8 <b>Brand Manager<\/b> <b>Nesquik<\/b>\u00a0e successivamente, dal 2006 al 2009, <b>Brand Manager Levissima<\/b>. Dal 2009 al 2016 diventa <b>Marketing Director<\/b>\u00a0nella <b>International Business Unit Sanpellegrino<\/b>, guidando un team con la responsabilit\u00e0 di sviluppare la brand strategy di <b>Acqua S.Pellegrino<\/b>\u00a0e <b>Acqua Panna<\/b>\u00a0nei mercati chiave di Nord America, Francia, Regno Unito, Svizzera, Germania e Cina.<\/div>\n<div><\/div>\n<div>Dal 2016 al 2019 ha assunto \u00a0il ruolo di <b>Confectionery International Business Unit Manager<\/b>, guidando il team responsabile dello sviluppo e del coordinamento della strategia globale del brand <b>Baci<\/b> <b>Perugina<\/b>, del trade marketing e delle vendite all\u2019estero.<\/div>\n<div><\/div>\n<div>Dal 2019 ricopriva il ruolo di <b>Strategic Group Marketing and Communication Manager, <\/b>guidando una squadra responsabile sia di costruire i contenuti volti a consolidare l&#8217;immagine aziendale che di sviluppare il piano editoriale e gli strumenti per comunicare il purpose dell&#8217;azienda.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Valeria Norreri\u00a0assume la carica di Head Of Corporate Brand &amp; Content Strategy del Gruppo Nestl\u00e9. Da 24 anni nel Gruppo Nestl\u00e9, Valeria Norreri nel ruolo appena assunto andr\u00e0 a dirigere un team di 13 \u00a0persone, entrando a fare parte della prima linea e riportando direttamente all\u2019Amministratore Delegato. &#8220;Ringrazio Nestl\u00e9 per la fiducia e per l\u2019opportunit\u00e0 [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":44363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-44362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valeria Norreri nominata Head of Corporate Brand &amp; Content Strategy di Nestl\u00e9 - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Valeria Norreri, con 24 anni di esperienza nel Gruppo Nestl\u00e9, assume la guida del team di Brand &amp; Content Strategy...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/valeria-norreri-nominata-head-of-corporate-brand-content-strategy-di-nestle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valeria Norreri nominata Head of Corporate Brand &amp; Content Strategy di Nestl\u00e9 - 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