{"id":44376,"date":"2025-04-02T14:11:23","date_gmt":"2025-04-02T12:11:23","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=44376"},"modified":"2025-08-23T14:16:43","modified_gmt":"2025-08-23T12:16:43","slug":"moma-appoints-img-licensing-to-drive-global-licensing-expansion","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/moma-appoints-img-licensing-to-drive-global-licensing-expansion\/","title":{"rendered":"MoMA Appoints IMG Licensing to Drive Global Licensing Expansion"},"content":{"rendered":"

IMG Licensing<\/strong> today announced a new multi-year agreement to serve as MoMA\u2019s exclusive global licensing representative<\/strong>. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing program, helping MoMA realize its mission to connect people around the world to the art of our time.<\/p>\n

Each year, MoMA Design Stores and The Museum of Modern Art<\/strong> welcome more than six million visitors onsite in locations around the world and engage an international audience of more than 35 million online. IMG Licensing will draw inspiration from MoMA\u2019s mission, global scale, and commitment to celebrate and democratize good design to expand a licensing program that will continue to support the institution\u2019s exhibitions and programs.<\/p>\n

\n

\u201cEvery collaboration that we bring to life, and every purchase that our audiences make, supports MoMA\u2019s exhibitions and educational programs. We look forward to working with IMG Licensing to build upon the meaningful success we have had to date with our licensing program, and to help us create new and exciting opportunities for people to connect with MoMA and modern and contemporary art,\u201d said James Gara, COO, The Museum of Modern Art.<\/p>\n<\/blockquote>\n

Bruno Maglione, President of IMG Licensing<\/strong>, added, \u201cThrough the excellence of its collections and exhibitions, MoMA<\/a> has established itself as a brand not only associated with beautiful art, but also design and innovation. Democratizing and globalizing these values through carefully curated licensed products ranging from the accessible to the aspirational is part of our mission. Sitting in the heart of New York City, the MoMA brand also stands as a beacon for the best of what this city offers as a global crossroads of cultural connections, storytelling and creativity. We are honored to be working with this extraordinary institution.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

IMG Licensing today announced a new multi-year agreement to serve as MoMA\u2019s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing program, helping MoMA realize its mission to connect people around the world to the art […]<\/p>\n","protected":false},"author":19,"featured_media":44377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-44376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nMoMA Appoints IMG Licensing to Drive Global Licensing Expansion - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The Museum of Modern Art has named IMG Licensing as its exclusive global licensing representative, with a multi-year agreement to grow\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/moma-appoints-img-licensing-to-drive-global-licensing-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MoMA Appoints IMG Licensing to Drive Global Licensing Expansion - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"The Museum of Modern Art has named IMG Licensing as its exclusive global licensing representative, with a multi-year agreement to grow\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/moma-appoints-img-licensing-to-drive-global-licensing-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T12:11:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-23T12:16:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.15.31-1024x616.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Corbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Corbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/moma-appoints-img-licensing-to-drive-global-licensing-expansion\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/moma-appoints-img-licensing-to-drive-global-licensing-expansion\/\",\"name\":\"MoMA Appoints IMG Licensing to Drive Global Licensing Expansion - 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