{"id":44384,"date":"2025-05-16T14:27:47","date_gmt":"2025-05-16T12:27:47","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=44384"},"modified":"2025-08-23T14:32:01","modified_gmt":"2025-08-23T12:32:01","slug":"new-era-named-official-partner-of-24-hours-of-le-mans-2025","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/","title":{"rendered":"New Era Named Official Partner of 24 Hours of Le Mans 2025"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>New Era<\/strong>, the global leader in headwear, continues to enhance its footprint in motorsport through an exclusive partnership with the renowned 24 Hours of Le Mans. This deal was brokered by Le Mans\u2019 exclusive licensing agency <strong>IMG Licensing<\/strong>. This collaboration brings New Era\u2019s premium design and innovation to one of the most prestigious and historic racing events, providing both fans and drivers with high-performance headwear that combines style and functionality.<\/p>\n<p style=\"font-weight: 400;\">By integrating the intensity of endurance racing with New Era\u2019s iconic designs, this partnership offers a unique opportunity for fans to engage with the sport through exclusive product offerings. The debut collection features a selection of core styles, including New Era\u2019s signature adjustable 9FORTY, Bucket, unstructured 9TWENTY, mesh Trucker, and snapback 9SEVENTY silhouettes, all presented in a variety of tonal and vibrant colourways.<\/p>\n<p style=\"font-weight: 400;\">To commemorate this collaboration, New Era and 24 Hours of Le Mans have also teamed up with Alpine Endurance, to launch an exclusive series of adjustable 9SEVENTY caps. Featuring the iconic French tricolore flag colourway, this limited-edition collection offers three new designs, adding a bold statement to the racing world.<\/p>\n<p style=\"font-weight: 400;\">The new collection will be available for purchase on May 23<sup>rd<\/sup>, 2025 at <a href=\"http:\/\/neweracap.eu\/\">neweracap.eu<\/a> and 24 Hours of Le Mans outlets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Era, the global leader in headwear, continues to enhance its footprint in motorsport through an exclusive partnership with the renowned 24 Hours of Le Mans. This deal was brokered by Le Mans\u2019 exclusive licensing agency IMG Licensing. This collaboration brings New Era\u2019s premium design and innovation to one of the most prestigious and historic [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":44385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-44384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Era Named Official Partner of 24 Hours of Le Mans 2025 - Licensing Italia<\/title>\n<meta name=\"description\" content=\"New Era expands its motorsport presence through an exclusive partnership with the iconic 24 Hours of Le Mans, brokered by IMG Licensing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Era Named Official Partner of 24 Hours of Le Mans 2025 - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"New Era expands its motorsport presence through an exclusive partnership with the iconic 24 Hours of Le Mans, brokered by IMG Licensing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T12:27:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-23T12:32:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1844\" \/>\n\t<meta property=\"og:image:height\" content=\"993\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Corbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Corbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/\",\"name\":\"New Era Named Official Partner of 24 Hours of Le Mans 2025 - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png\",\"datePublished\":\"2025-05-16T12:27:47+00:00\",\"dateModified\":\"2025-08-23T12:32:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6\"},\"description\":\"New Era expands its motorsport presence through an exclusive partnership with the iconic 24 Hours of Le Mans, brokered by IMG Licensing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png\",\"width\":1844,\"height\":993,\"caption\":\"new era\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Era Named Official Partner of 24 Hours of Le Mans 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6\",\"name\":\"Alice Corbari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g\",\"caption\":\"Alice Corbari\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Era Named Official Partner of 24 Hours of Le Mans 2025 - Licensing Italia","description":"New Era expands its motorsport presence through an exclusive partnership with the iconic 24 Hours of Le Mans, brokered by IMG Licensing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/","og_locale":"en_US","og_type":"article","og_title":"New Era Named Official Partner of 24 Hours of Le Mans 2025 - Licensing Italia","og_description":"New Era expands its motorsport presence through an exclusive partnership with the iconic 24 Hours of Le Mans, brokered by IMG Licensing.","og_url":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2025-05-16T12:27:47+00:00","article_modified_time":"2025-08-23T12:32:01+00:00","og_image":[{"width":1844,"height":993,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png","type":"image\/png"}],"author":"Alice Corbari","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Alice Corbari","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/","url":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/","name":"New Era Named Official Partner of 24 Hours of Le Mans 2025 - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png","datePublished":"2025-05-16T12:27:47+00:00","dateModified":"2025-08-23T12:32:01+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6"},"description":"New Era expands its motorsport presence through an exclusive partnership with the iconic 24 Hours of Le Mans, brokered by IMG Licensing.","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png","width":1844,"height":993,"caption":"new era"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/new-era-named-official-partner-of-24-hours-of-le-mans-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"New Era Named Official Partner of 24 Hours of Le Mans 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6","name":"Alice Corbari","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g","caption":"Alice Corbari"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-23-alle-14.30.15.png","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-bxS","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/44384"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=44384"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/44384\/revisions"}],"predecessor-version":[{"id":44387,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/44384\/revisions\/44387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/44385"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=44384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=44384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=44384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}