{"id":44624,"date":"2025-09-04T15:25:22","date_gmt":"2025-09-04T13:25:22","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=44624"},"modified":"2025-09-04T15:25:22","modified_gmt":"2025-09-04T13:25:22","slug":"winx-club-comes-to-roblox-with-magix","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/","title":{"rendered":"Winx Club Comes to Roblox with \u201cMagix\u201d"},"content":{"rendered":"

Rainbow SpA, the studio behind the global classic Winx Club franchise, today announced an exciting new game to be launched on Roblox<\/b>\u00a0September 15.<\/b>\u00a0This will bring the beloved world of the Winx fairies to more than\u00a0380 million monthly active users on the Roblox platform<\/b>, and many more to come.<\/u><\/u><\/p>\n

This first of its kind expansion of the Winx Club universe is being developed in collaboration with\u00a0Mapshot<\/b>, the award-winning studio building the experience, and with support from\u00a0Spaceport.xyz<\/b>, Rainbow\u2019s partner managing Roblox strategy.<\/u><\/u><\/p>\n

In this immersive adventure, players will step directly into the Winx Club universe, creating their own fairy persona with fully customizable avatars, shimmering wings, and enchanted accessories. From their very first moments in Alfea College\u2019s grand halls, players can train their powers, master elemental magic, and embark on high-stakes quests that weave through the streets of Magix and beyond. Gameplay<\/strong> is designed to reward exploration and collaboration. An invitation to team up with friends to tackle dungeons, teeming with magical creatures, uncovering hidden realms brimming with lore, and collecting rare artifacts that unlock new abilities to transform your fairy\u2019s powers over time. The game evolves as players progress, with seasonal events and limited-time challenges that keep the world alive and ever-changing.<\/u><\/u><\/p>\n

\u201cWe\u2019re proud to bring the magic of Winx Club<\/a> to the Roblox platform. We\u2019ve always been committed to offering fans the very best, and this time we\u2019re doing it in a bold new way blending Rainbow\u2019s legacy of storytelling with the immersive, interactive experience that only Roblox can provide\u201d,<\/i>\u00a0commented Iginio Straffi, CEO of Rainbow and creator of Winx Club.\u00a0<\/strong><\/u><\/u><\/p>\n

\u201cBringing the world of Winx Club into Roblox has been an incredible creative challenge and a dream opportunity for our team,\u201d said Stephan Celis, CEO, Mapshot<\/strong>. \u201cWe set out to capture the energy, style, and magic that fans have loved for years and translate it into gameplay that feels alive and full of exploration. Watching players step into Alfea, master their powers, and forge their own stories is exactly the kind of immersive experience Mapshot was built to create.\u201d<\/i>\u00a0\u00a0\u00a0<\/u><\/u><\/p>\n

\u201cSpaceport was built to help visionary and well-loved brands like Rainbow unlock the full potential of their IP through games and user-generated content, and this Winx Club launch on Roblox is a perfect example of that mission in action,\u201d\u00a0<\/i>said Le Zhang, CEO,\u00a0Spaceport.xyz<\/strong>.\u00a0\u201cBy providing the licensing infrastructure, game industry knowledge and access to a mature ecosystem of developers we\u2019re enabling Rainbow to confidently scale their iconic IP into a platform with over 380 million monthly active users, turning decades of storytelling into a living, playable universe.\u201d<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Rainbow SpA, the studio behind the global classic Winx Club franchise, today announced an exciting new game to be launched on Roblox\u00a0September 15.\u00a0This will bring the beloved world of the Winx fairies to more than\u00a0380 million monthly active users on the Roblox platform, and many more to come. This first of its kind expansion of […]<\/p>\n","protected":false},"author":19,"featured_media":44621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-44624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nWinx Club Comes to Roblox with \u201cMagix\u201d - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The beloved Winx Club franchise launches on Roblox on September 15, offering players an immersive adventure where they can create their own\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winx Club Comes to Roblox with \u201cMagix\u201d - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"The beloved Winx Club franchise launches on Roblox on September 15, offering players an immersive adventure where they can create their own\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T13:25:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Corbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Corbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/\",\"name\":\"Winx Club Comes to Roblox with \u201cMagix\u201d - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg\",\"datePublished\":\"2025-09-04T13:25:22+00:00\",\"dateModified\":\"2025-09-04T13:25:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6\"},\"description\":\"The beloved Winx Club franchise launches on Roblox on September 15, offering players an immersive adventure where they can create their own\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Winx Roblox\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Winx Club Comes to Roblox with \u201cMagix\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6\",\"name\":\"Alice Corbari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g\",\"caption\":\"Alice Corbari\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Winx Club Comes to Roblox with \u201cMagix\u201d - Licensing Italia","description":"The beloved Winx Club franchise launches on Roblox on September 15, offering players an immersive adventure where they can create their own","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/","og_locale":"en_US","og_type":"article","og_title":"Winx Club Comes to Roblox with \u201cMagix\u201d - Licensing Italia","og_description":"The beloved Winx Club franchise launches on Roblox on September 15, offering players an immersive adventure where they can create their own","og_url":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2025-09-04T13:25:22+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg","type":"image\/jpeg"}],"author":"Alice Corbari","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Alice Corbari","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/","url":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/","name":"Winx Club Comes to Roblox with \u201cMagix\u201d - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg","datePublished":"2025-09-04T13:25:22+00:00","dateModified":"2025-09-04T13:25:22+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6"},"description":"The beloved Winx Club franchise launches on Roblox on September 15, offering players an immersive adventure where they can create their own","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg","width":1280,"height":720,"caption":"Winx Roblox"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/winx-club-comes-to-roblox-with-magix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Winx Club Comes to Roblox with \u201cMagix\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6","name":"Alice Corbari","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g","caption":"Alice Corbari"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/Winx-Club-Magix-ROBLOX-1.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-bBK","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/44624"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=44624"}],"version-history":[{"count":2,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/44624\/revisions"}],"predecessor-version":[{"id":44626,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/44624\/revisions\/44626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/44621"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=44624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=44624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=44624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}