{"id":44899,"date":"2025-09-18T01:37:03","date_gmt":"2025-09-17T23:37:03","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=44899"},"modified":"2025-09-18T01:37:03","modified_gmt":"2025-09-17T23:37:03","slug":"rider-x-ronaldinho-gaucho-for-bold-new-collaboration","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/rider-x-ronaldinho-gaucho-for-bold-new-collaboration\/","title":{"rendered":"Rider x Ronaldinho Ga\u00facho for Bold New Collaboration"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sports lifestyle brand Rider has unveiled its first-ever collaboration with global soccer icon Ronaldinho Ga\u00facho, bringing together design, street culture, and irreverence in a collection titled <\/span><b>Rider + R10<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Framed under the narrative <\/span><i><span style=\"font-weight: 400;\">\u201cWhoever has history on their feet lives the ride they want,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> the collab pays tribute to Ronaldinho\u2019s charisma and cultural influence beyond the pitch. Known for his magic touch and ever-present smile, the Brazilian legend has built a persona that transcends football, flowing naturally into music, fashion, and lifestyle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The debut lineup highlights three key models:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rider R Power + R10<\/b><span style=\"font-weight: 400;\"> \u2013 Available in black and white, featuring Ronaldinho\u2019s signature, Rider\u2019s exclusive R Charger cushioning, and breathable straps for extra comfort<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rider + R10 Slide<\/b><span style=\"font-weight: 400;\"> \u2013 Enhanced with Ronaldinho\u2019s silhouette pin, nickname detailing, and signature branding.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rider R1 Prime + R10<\/b><span style=\"font-weight: 400;\"> \u2013 A classic flip-flop reimagined with graphics and phrases inspired by Ronaldinho\u2019s career.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-44892 alignleft\" src=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/IMG_0206-PR-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/IMG_0206-PR-300x200.jpg 300w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/IMG_0206-PR-1024x683.jpg 1024w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/IMG_0206-PR-768x512.jpg 768w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/IMG_0206-PR-1536x1024.jpg 1536w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/09\/IMG_0206-PR-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>The collaboration was made possible through Fama Licensing, led by brand licensing veteran Fabiano Veronezi, in partnership with Planet Sport, Ronaldinho\u2019s management firm directed by his brother Roberto de Assis. Together, they structured the project to maximize both cultural and commercial impact.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis project was born from an authentic cultural connection between Rider and Ronaldinho, represented across lifestyle, music, fashion, creativity, and irreverence,\u201d said Alexandre Reis, Rider\u2019s Brand and Communications Manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ronaldinho echoed the sentiment: <\/span><i><span style=\"font-weight: 400;\">\u201cIt\u2019s an immense joy to be part of this collab with Rider. I grew up watching the brand\u2019s iconic ads with my idols, and now being a partner feels like a dream. This collection translates my story, my swing, and my lifestyle.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The launch campaign blends Ronaldinho\u2019s iconic moments with urban culture, including a fashion film shot in downtown S\u00e3o Paulo featuring trap artist Yunk Vino, a longtime Rider collaborator and member of Ronaldinho\u2019s \u201cTropa do Bruxo\u201d collective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Rider + R10 collection will hit the market this September, with prices in Brazil ranging from R$49.99 to R$229.90 \u2014 roughly USD $9 to $42 \u2014 available on Rider\u2019s e-commerce, at Rider Spaces Copan, and through major retail partners across the country.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports lifestyle brand Rider has unveiled its first-ever collaboration with global soccer icon Ronaldinho Ga\u00facho, bringing together design, street culture, and irreverence in a collection titled Rider + R10. Framed under the narrative \u201cWhoever has history on their feet lives the ride they want,\u201d the collab pays tribute to Ronaldinho\u2019s charisma and cultural influence beyond [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":44896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-44899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rider x Ronaldinho Ga\u00facho for Bold New Collaboration - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Sports lifestyle brand Rider has unveiled its first-ever collaboration with global soccer icon Ronaldinho Ga\u00facho, bringing together\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/rider-x-ronaldinho-gaucho-for-bold-new-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rider x Ronaldinho Ga\u00facho for Bold New Collaboration - 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