{"id":44947,"date":"2025-10-06T07:39:41","date_gmt":"2025-10-06T05:39:41","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=44947"},"modified":"2025-10-06T07:40:56","modified_gmt":"2025-10-06T05:40:56","slug":"interview-with-mariam-yankine-from-siretessile-ahead-of-ble-2025","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/interview-with-mariam-yankine-from-siretessile-ahead-of-ble-2025\/","title":{"rendered":"Interview with Mariam Yankine from Siretessile ahead of BLE 2025"},"content":{"rendered":"

Licensing Italia<\/strong> interviewed Mariam Yankine, Export Sales and Licensing Projects Manager at Siretessile<\/strong>, ahead of the company\u2019s participation at Brand Licensing Europe 2025<\/strong>.<\/p>\n

LI: What country is your organisation based in?<\/strong>
MY: Italy<\/p>\n

LI: Why is BLE to be an unmissable part of your yearly show\/networking calendar?<\/strong>
MY: We can meet and chat with key players in the licensing industry, and discuss opportunities to build up new partnerships and collaborations for amazing projects.<\/p>\n

We can also have attendees (key strategic retailers, licensors and agencies) get a hint about Siretessile\u2019s more than 40 years\u2019 experience in the textile industry.<\/p>\n

LI: Which property\/brand\/franchise will be your main focus at this year\u2019s event?<\/strong>
MY: Fiat 500, Fiat Topolino, Cassera Casa, Happydea, Di Maestro, Mckees and many more.<\/p>\n

LI: Are you launching new brands, products or announcing any news at BLE?<\/strong>
MY: We want to show some of the amazing collaborations we\u2019ve done with Fiat 500 and Fiat Topolino, and present our new brands Cassera Casa and Happydea collections.<\/p>\n

LI: What do you hope to achieve by exhibiting at BLE?<\/strong>
MY: We definitely want to display our stand-out properties, showcase our home fashion opportunities and further strengthen our brand portfolio.<\/p>\n

We also want to expand our licensing network and explore new opportunities for brand growth.<\/p>\n

LI: What are the biggest challenges and opportunities facing licensing in 2025\/2026?<\/strong>
MY: The home and accessories fashion is a dynamic industry. While facing significant headwinds, the market is also ripe with opportunities for brands that are agile and innovative.<\/p>\n

According to industry reports, the market continues to show strong resilience and growth, driven by consumer loyalty to trusted brands.<\/p>\n

Our biggest challenge is to bring licensors to understand the value that promotional and loyalty programs bring to branding. It\u2019s not surprising to see well-known high-end fashion brands in retail chains\u2019 loyalty and promotional programs.<\/p>\n

These are the programs to be in, to promote customer retention and bring them to more in-store visits.<\/p>\n

LI: Is there anything else you\u2019d like to tell us about yourself or your brands or business?<\/strong>
MY: Siretessile works with textiles at 360\u00b0, from raw materials, to crafting ideas, and bringing them to life as final products.<\/p>\n

Our experience allows us to fully dedicate ourselves to fulfilling even the most complex requests, guaranteeing the complete product life cycle until the sale.<\/p>\n

We range from home textiles & accessories, homewear & accessories, outdoor and travel accessories.<\/p>\n

We offer a full range of services that allow us to deliver concrete results to our clients:<\/p>\n