{"id":45191,"date":"2025-10-02T16:03:44","date_gmt":"2025-10-02T14:03:44","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=45191"},"modified":"2025-10-02T16:03:44","modified_gmt":"2025-10-02T14:03:44","slug":"totally-spies-deploys-new-licensing-activations","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/totally-spies-deploys-new-licensing-activations\/","title":{"rendered":"Totally Spies! Deploys New Licensing Activations"},"content":{"rendered":"<p><b><\/b><span style=\"font-weight: 400;\"><strong>Banijay Kids &amp; Family<\/strong>, a global leader in children\u2019s entertainment, behind hit shows including <\/span><i><span style=\"font-weight: 400;\">Mr Bean: The Animated Series,<\/span><\/i><span style=\"font-weight: 400;\"> today announces a new raft of licensing deals for the iconic <\/span><strong><i>Totally Spies!<\/i> franchise.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A popular brand, with a unique dual audience, <\/span><strong><i>Totally Spies!<\/i><\/strong><span style=\"font-weight: 400;\"> continues to captivate both nostalgic <strong>Millennials<\/strong> and <strong>Gen Z<\/strong> fans of the original series, as well as a new generation discovering the animated reboot. Reflecting this broad appeal, the latest licensing agreements include products tailored for younger viewers discovering the brand for the first time, alongside offerings designed to tap into the nostalgia of longtime fans, ensuring there\u2019s something for everyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Hachette Heroes<\/strong> is set to launch an adult <strong>colouring book<\/strong>, tapping into the nostalgia of older fans with stylish, spy-themed artwork. Apparel partner Hybris will deliver fashion-forward collections that blend retro flair with modern streetwear, while Osan, a creative Saudi-based eyewear brand, introduces a range of fashion-forward <\/span><strong><i>Totally Spies!<\/i><\/strong><span style=\"font-weight: 400;\"> sunglasses in the Middle East, bringing the characters\u2019 iconic style to life. Chaks is developing dress-up costumes for adults and children, letting them step into the shoes of their favourite spies. And, further boosting visibility and fan engagement, <\/span><i><span style=\"font-weight: 400;\">Totally Spies!<\/span><\/i><span style=\"font-weight: 400;\"> also featured in this summer\u2019s <strong>Gulli Tour<\/strong> \u2013 a high-profile marketing activation across France that brought the brand directly to families through live events and interactive experiences.<\/span><\/p>\n<p><b>Roubina Tchoboian, Head of Global Licensing, Banijay Kids &amp; Family says: <\/b><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Totally Spies!<\/span><\/i><span style=\"font-weight: 400;\"> has a unique ability to connect with fans globally and across a broad demographic. These new partnerships reflect our ongoing commitment to building a multi-generational franchise through products and experiences that celebrate the brand\u2019s legacy, while welcoming a whole new audience.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First launching in the early 00s, <\/span><i><span style=\"font-weight: 400;\"><strong>Totally Spies!<\/strong> <\/span><\/i><span style=\"font-weight: 400;\">hooked a generation of fans with its iconic aesthetic and powerful female leads. Produced by <strong>Zodiak Kids &amp; Family France<\/strong> (part of Banijay Kids &amp; Family), it returned last year with its seventh season, following an 11-year hiatus. An eighth season has been confirmed, in addition to a live action adaptation, which is in development with <strong>Amazon MGM Studios<\/strong>, and <strong>Will Ferrell&#8217;s Gloria Sanchez Productions<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Banijay Kids &amp; Family\u2019s<\/strong> collective of first-class producers and talent is behind some of the biggest kids brands in the world, and its dedicated licensing division supercharges international commercial opportunities for its portfolio of brands. Led by Beno\u00eet Di Sabatino, Banijay Kids &amp; Family is part of content powerhouse <strong>Banijay Entertainment<\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banijay Kids &amp; Family, a global leader in children\u2019s entertainment, behind hit shows including Mr Bean: The Animated Series, today announces a new raft of licensing deals for the iconic Totally Spies! franchise.\u00a0 A popular brand, with a unique dual audience, Totally Spies! continues to captivate both nostalgic Millennials and Gen Z fans of the [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":45193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[1426],"class_list":["post-45191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Totally Spies! 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