{"id":45327,"date":"2025-10-12T23:57:36","date_gmt":"2025-10-12T21:57:36","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=45327"},"modified":"2025-10-12T23:57:36","modified_gmt":"2025-10-12T21:57:36","slug":"deaplaneta-entertainment-appointed-new-licensing-agent-for-skibidi-toilet-in-iberia-france-poland-and-cee","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/deaplaneta-entertainment-appointed-new-licensing-agent-for-skibidi-toilet-in-iberia-france-poland-and-cee\/","title":{"rendered":"DeAPlaneta Entertainment appointed new licensing agent for \u2018Skibidi Toilet\u2019 in Iberia, France, Poland and CEE"},"content":{"rendered":"<p><strong><em>Skibidi Toilet<\/em><\/strong>, one of the most popular brands among Generation Alpha, is joining the DeAPlaneta Entertainment catalog. The company has reached an agreement with Global Merchandising Services Limited to become the licensing agent for the disruptive IP owned by Invisible Narratives in Iberia, France, Poland, and CEE.<\/p>\n<p>With over 46 million subscribers and more than 19 billion views, <em>Skibidi Toilet<\/em> has grown from a viral hit into a global entertainment phenomenon. The Skibidi universe continues to expand across multiple formats, including publishing with books and comics, and gaming through a prominent presence on platforms such as Roblox and Minecraft, along with integrations in Fortnite, Stumble Guys, PUBG, and more to come.<\/p>\n<p><strong>Diego Ib\u00e1\u00f1ez Belaustegui, Chief Brand Officer at DeAPlaneta Entertainment<\/strong>, expressed his satisfaction with the agreement and the prospects of working with the brand: &#8220;We are delighted to begin a collaboration with Global Merchandising Services Limited, and to do so with <em>Skibidi Toilet<\/em>. This IP exemplifies the dynamics that have become the driving force behind the entertainment industry for Generations Alpha and Z, and we look forward to bringing it to a broad portfolio of products and licenses&#8221;.<\/p>\n<p><strong>Antonella Ceraso, International Consumer Products Director at DeAPlaneta Kids &amp; Family<\/strong>, added, &#8220;Today, <em>Skibidi Toilet<\/em> is a globally established brand. This journey, which seemed unimaginable at the outset, reinforces its unique appeal. At DeAPlaneta, thanks to our network of local offices and our expertise as licensing agents, we continue to explore new creative avenues to expand its reach and connect with increasingly diverse audiences&#8221;.<\/p>\n<p>\u201c<em>Skibidi Toilet<\/em> started on the global stage, and part of our mission with the series has been to take it beyond the screen and into the everyday lives of fans,\u201d said <strong>Adam Goodman, founder and CEO of Invisible Narratives<\/strong>.<\/p>\n<p>\u201c<em>Skibidi Toilet<\/em> is a truly global, multi-platform phenomenon with one of the most passionate and engaged fan communities we\u2019ve ever encountered,\u201d said <strong>Lisa Streff, SVP of Licensing &amp; Brand Development, North America, at Global Merchandising Services<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skibidi Toilet, one of the most popular brands among Generation Alpha, is joining the DeAPlaneta Entertainment catalog. The company has reached an agreement with Global Merchandising Services Limited to become the licensing agent for the disruptive IP owned by Invisible Narratives in Iberia, France, Poland, and CEE. With over 46 million subscribers and more than [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":45300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-45327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DeAPlaneta Entertainment appointed new licensing agent for \u2018Skibidi Toilet\u2019 in Iberia, France, Poland and CEE - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Skibidi Toilet, one of the most popular brands among Generation Alpha, is joining the DeAPlaneta Entertainment catalog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/deaplaneta-entertainment-appointed-new-licensing-agent-for-skibidi-toilet-in-iberia-france-poland-and-cee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DeAPlaneta Entertainment appointed new licensing agent for \u2018Skibidi Toilet\u2019 in Iberia, France, Poland and CEE - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Skibidi Toilet, one of the most popular brands among Generation Alpha, is joining the DeAPlaneta Entertainment catalog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/deaplaneta-entertainment-appointed-new-licensing-agent-for-skibidi-toilet-in-iberia-france-poland-and-cee\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-12T21:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-alle-12.48.52.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1185\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice Corbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Corbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/deaplaneta-entertainment-appointed-new-licensing-agent-for-skibidi-toilet-in-iberia-france-poland-and-cee\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/deaplaneta-entertainment-appointed-new-licensing-agent-for-skibidi-toilet-in-iberia-france-poland-and-cee\/\",\"name\":\"DeAPlaneta Entertainment appointed new licensing agent for \u2018Skibidi Toilet\u2019 in Iberia, France, Poland and CEE - 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