{"id":45370,"date":"2025-10-14T14:57:31","date_gmt":"2025-10-14T12:57:31","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=45370"},"modified":"2025-10-14T14:58:53","modified_gmt":"2025-10-14T12:58:53","slug":"rainbows-winx-club-revival-is-a-global-smash-hit","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/rainbows-winx-club-revival-is-a-global-smash-hit\/","title":{"rendered":"Rainbow\u2019s Winx Club revival is a global smash-hit"},"content":{"rendered":"<p style=\"font-weight: 400;\">Global entertainment powerhouse Rainbow has once again cast a spell on audiences worldwide with the return of its beloved animated franchise, <em>Winx Club <\/em>in the highly anticipated\u00a0revival,<strong> <em>Winx Club: The Magic is Back.<\/em><\/strong><\/p>\n<p style=\"font-weight: 400;\">The stunning new CGI version of the iconic series, which follows the magical adventures of Bloom and\u00a0her fairy friends, launched the first 13 of 26 brand-new episodes, is enjoying great success on TV, airing on CBBC and iPlayer in the UK, TF1 in France, and RAI in Italy \u2014 and it\u2019s also streaming globally on <strong>Netflix<\/strong>, where it has soared to the top of the charts, claiming the #1 position in\u00a0the Kids\u2019 category across more than <strong>40 countries<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">To amplify the launch, <strong>Rainbow<\/strong> rolled out a dynamic global marketing and PR campaign, featuring a strong advertising campaign and a host of partnerships, events and activations in all countries.<\/p>\n<p style=\"font-weight: 400;\">Through engaging social media content, interactive challenges, and &#8216;watch-along&#8217; events in collaboration with top kids and family content creators, <strong>Winx Club<\/strong> Tik Tok profile reached over 1 million followers. The dance challenge alone generated over 60 million views, also thanks to all the videos created and shared by our enthusiastic community across Instagram and TikTok.<\/p>\n<p style=\"font-weight: 400;\">Adding to the excitement, an exclusive\u00a0Hub Game Winx Club: Magix has been launched on Roblox in sync with the new episodes. Tailored to <em>Winx Club<\/em>\u2019s\u00a0multigenerational fan\u00a0base, the game has become a sensation since its September debut, attracting over 2 million players in\u00a0its first month, boasting an 87% approval rating and demonstrating 360\u00b0 brand strength and engagement beyond TV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global entertainment powerhouse Rainbow has once again cast a spell on audiences worldwide with the return of its beloved animated franchise, Winx Club in the highly anticipated\u00a0revival, Winx Club: The Magic is Back. The stunning new CGI version of the iconic series, which follows the magical adventures of Bloom and\u00a0her fairy friends, launched the first [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":45367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-45370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rainbow\u2019s Winx Club revival is a global smash-hit - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Winx Club: The Magic Back achieves outstanding results on all platforms, captivating millions of viewers...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/rainbows-winx-club-revival-is-a-global-smash-hit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainbow\u2019s Winx Club revival is a global smash-hit - 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