{"id":45572,"date":"2025-10-28T17:05:02","date_gmt":"2025-10-28T16:05:02","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=45572"},"modified":"2026-02-26T17:05:31","modified_gmt":"2026-02-26T16:05:31","slug":"miniheroes-of-the-forest-official-debut-for-mascots-gastone-and-giulietta","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/miniheroes-of-the-forest-official-debut-for-mascots-gastone-and-giulietta\/","title":{"rendered":"Miniheroes of the Forest official debut for mascots Gastone and Giulietta"},"content":{"rendered":"

Official debut for <\/b>Miniheroes of the Forest<\/i><\/b> mascots Gastone and Giulietta<\/b>, who will be the stars of a brand-new series of live events over the coming months, dedicated to children and families.<\/span><\/p>\n

Miniheroes of the Forest<\/i><\/b> Live Tour – An immersive and interactive experience<\/b><\/p>\n

The <\/span>Live Tour<\/b> is the result of a collaboration, brokered by<\/span> Starbright Licensing<\/b><\/a>, <\/b>between the licensor <\/span>Movimenti Production<\/b>, part of <\/span>Banijay Kids & Family<\/b> and one of Italy\u2019s leading independent animation, and <\/span>Materia Entertainment<\/b>, the Licensing & Events division of <\/span>Materia Srl<\/b> and official licensee for the <\/span>Events and Mascots<\/b> category.<\/span><\/p>\n

This project marks an important milestone in the <\/span>brand extension and licensing strategy<\/b> of <\/span>Miniheroes of the Forest<\/span><\/i>. The show is also among the most promising properties in the preschool entertainment landscape.<\/span><\/p>\n

The format features entertainment activities at major upcoming festivals, in partnership with <\/span>Universal Music Italy<\/b>, including live music from <\/span>Miniheroes of the Forest<\/span><\/i>, dancing, and interactive moments with the mascots. These fun-filled events are designed to engage both children and parents while strengthening the emotional bond between the brand and its audience.<\/span><\/p>\n

Following the success of the <\/span>inaugural event on Friday, October 24<\/b>, at the <\/span>Festival dello Spettacolo di Milano<\/span><\/i>, the mascots will appear with their irresistible baby dance on <\/span>Saturday, November 1<\/b>, at <\/span>Lucca Comics & Games<\/span><\/i> (Junior Area, 4:45 PM, in collaboration with <\/span>Fabbri Editori<\/b>) and later at <\/span>Milano Music Week<\/span><\/i>.<\/span><\/p>\n

The mascots\u2019 tour will continue with additional appearances at <\/span>shopping centers and theme parks<\/b>, where <\/span>Gastone and Giulietta<\/b> will host special <\/span>meet & greet sessions<\/b> for young fans.<\/span><\/p>\n

From screen to real life: a new dimension for the brand<\/b><\/p>\n

With this initiative, <\/span>Movimenti Production<\/b> and <\/span>Materia Entertainment<\/b> are bringing <\/span>Miniheroes of the Forest<\/span><\/i> beyond the screen, turning the beloved characters into real-life ambassadors of the show\u2019s <\/span>positive values and joyful spirit<\/b>.<\/span>
\n<\/span>This represents a key step in the brand\u2019s development and its expansion into the <\/span>Kids & Family licensing market<\/b>.<\/span><\/p>\n

\u201c<\/span>With Gastone and Giulietta, we want to bring the magic of Miniheroes of the Forest directly to the audience<\/span><\/i> – <\/span>through experiences that combine creativity, play, and live interaction<\/span><\/i>,\u201d said <\/span>Cristiana Buzzelli<\/b>, Chief Operating Officer of <\/span>Movimenti Production<\/b>.<\/span><\/p>\n

The licensing rights for <\/b>Miniheroes of the Forest<\/i><\/b> in Italy are managed by <\/b>Starbright Licensing<\/b><\/a>.<\/b><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Official debut for Miniheroes of the Forest mascots Gastone and Giulietta, who will be the stars of a brand-new series of live events over the coming months, dedicated to children and families. Miniheroes of the Forest Live Tour – An immersive and interactive experience The Live Tour is the result of a collaboration, brokered by […]<\/p>\n","protected":false},"author":19,"featured_media":45569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-45572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nMiniheroes of the Forest official debut for mascots Gastone and Giulietta - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Official debut for Miniheroes of the Forest mascots Gastone and Giulietta, who will be the stars of a brand-new series of live events\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/miniheroes-of-the-forest-official-debut-for-mascots-gastone-and-giulietta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miniheroes of the Forest official debut for mascots Gastone and Giulietta - 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