{"id":46558,"date":"2026-01-21T21:05:36","date_gmt":"2026-01-21T20:05:36","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=46558"},"modified":"2026-01-22T18:41:09","modified_gmt":"2026-01-22T17:41:09","slug":"studio-100-international-expands-its-successful-third-party-rights-portfolio","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/","title":{"rendered":"Studio 100 International expands it&#8217;s successful third-party rights portfolio"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Studio 100 International<\/strong> is sharpening its strategic focus on third-party licensing in the <strong>German<\/strong>-speaking territories and continues to invest in brands with strong growth potential, international appeal and regional relevance. <strong>Bluey\u00a0<\/strong>has been one of the world\u2019s most successful children\u2019s brands in the company\u2019s portfolio for the past two years. In fall 2025, <strong>Crayola\u00a0and Tracht Man<\/strong>\u00a0were added as two additional properties generating strong attention both globally and locally.<\/p>\n<p style=\"font-weight: 400;\"><strong>Bluey: One of the strongest family brands in the market<\/strong><\/p>\n<p style=\"font-weight: 400;\"><em>Bluey<\/em>\u00a0continues to grow at a remarkable pace and is now among the most influential brands worldwide for preschool children and families. The internationally award-winning series was recently honored at the<strong> Licensing Awards Germany<\/strong> as \u201c<strong>License Property of the Year 2025<\/strong>\u201d &#8211; a recognition that also highlights how effectively<em> Studio 100 International<\/em> has positioned and grown the brand in the German-speaking territories. High brand loyalty, strong streaming performance and steadily increasing retail demand underline <em>Bluey\u2019s<\/em>\u00a0ongoing strength and its potential for further partnerships.<\/p>\n<p style=\"font-weight: 400;\"><strong>Crayola: Creativity as a brand promise<\/strong><\/p>\n<p style=\"font-weight: 400;\">With <em>Crayola<\/em>, <em>Studio 100 International<\/em> now represents one of the world\u2019s most iconic creativity brands. For more than 120 years, the US brand has stood for creativity, innovation, and a clear brand promise: <strong>empowering children in their creative experiences.<\/strong><\/p>\n<p style=\"font-weight: 400;\">From <strong>Washimals, modeling clay, children&#8217;s activity kits, paint sets and markers to apps and YouTube formats<\/strong>, <em>Crayola<\/em>offers a diverse and versatile range. Sustainable production and packaging are core elements of the brand strategy. This creates extensive opportunities for licensing &#8211; from classic creative product lines to innovative concepts that blend color, design, and creativity.<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\">\u201cWe\u2019re delighted to join forces with Studio 100 International, a trusted leader in family entertainment that perfectly aligns with Crayola\u2019s mission to inspire creative moments for kids of all ages,\u201d said <strong>Rob Spindley, Licensing Director International at <em>Crayola<\/em><\/strong>. \u201cThis partnership represents an exciting milestone in extending Crayola\u2019s global footprint, bringing our vision of creativity and self-expression to even more families across Germany, Austria and Switzerland.\u201d<\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\"><strong>Tracht Man: Bavarian humor meets pop culture<\/strong><\/p>\n<p style=\"font-weight: 400;\">A truly distinctive new addition to <em>Studio 100 International<\/em>\u2019s third-party portfolio is <em>Tracht Man<\/em>, the first genuine <strong>Bavarian superhero<\/strong>. Equipped with Lederhosen and his legendary dumpling cannon, he protects Munich and Bavaria from supernatural threats, mad scientists and mythical creatures &#8211; always with a loud, unmistakable dose of Bavarian humor. The property brings together comic-book action, wit and locally inspired product potential in a way that feels both authentic and highly marketable.<\/p>\n<p style=\"font-weight: 400;\">The brand reaches well beyond traditional children\u2019s target groups and opens up a wide range of opportunities for products and campaigns \u2013 with appeal far beyond Bavaria. Created by Bavarian comic artist and publisher Chris Kloiber, <em>Tracht Man<\/em>\u00a0comics are published in German, Bavarian dialect, English and Japanese. More than 60,000 copies have been sold to date, and its social-media community continues to grow steadily.<\/p>\n<blockquote>\n<p style=\"font-weight: 400;\">\u201cOur clear strategic goal is to build brands with strong growth potential in the DACH region \u2013 regardless of whether they are already globally established or driven by strong regional roots. <em>Bluey<\/em>, <em>Crayola<\/em>\u00a0and <em>Tracht Man<\/em> are a perfect fit for our portfolio: they stand for creativity, family appeal, cultural relevance and strong communities. Together with our partners, we look forward to generating new momentum for retail and consumers, and to anchoring these brands sustainably in the market,\u201d says <strong>Joachim Kn\u00f6dler, Head of Licensing, Studio 100 International.<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Studio 100 International is sharpening its strategic focus on third-party licensing in the German-speaking territories and continues to invest in brands with strong growth potential, international appeal and regional relevance. Bluey\u00a0has been one of the world\u2019s most successful children\u2019s brands in the company\u2019s portfolio for the past two years. In fall 2025, Crayola\u00a0and Tracht Man\u00a0were [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":46565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-46558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studio 100 International expands it&#039;s successful third-party rights portfolio - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Studio 100 International is sharpening its strategic focus on third-party licensing in the German-speaking\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio 100 International expands it&#039;s successful third-party rights portfolio - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Studio 100 International is sharpening its strategic focus on third-party licensing in the German-speaking\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T20:05:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T17:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1181\" \/>\n\t<meta property=\"og:image:height\" content=\"1181\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Corbari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Corbari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/\",\"name\":\"Studio 100 International expands it's successful third-party rights portfolio - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg\",\"datePublished\":\"2026-01-21T20:05:36+00:00\",\"dateModified\":\"2026-01-22T17:41:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6\"},\"description\":\"Studio 100 International is sharpening its strategic focus on third-party licensing in the German-speaking\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg\",\"width\":1181,\"height\":1181,\"caption\":\"Studio 100 International\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studio 100 International expands it&#8217;s successful third-party rights portfolio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6\",\"name\":\"Alice Corbari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g\",\"caption\":\"Alice Corbari\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Studio 100 International expands it's successful third-party rights portfolio - Licensing Italia","description":"Studio 100 International is sharpening its strategic focus on third-party licensing in the German-speaking","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/","og_locale":"en_US","og_type":"article","og_title":"Studio 100 International expands it's successful third-party rights portfolio - Licensing Italia","og_description":"Studio 100 International is sharpening its strategic focus on third-party licensing in the German-speaking","og_url":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2026-01-21T20:05:36+00:00","article_modified_time":"2026-01-22T17:41:09+00:00","og_image":[{"width":1181,"height":1181,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg","type":"image\/jpeg"}],"author":"Alice Corbari","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Alice Corbari","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/","url":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/","name":"Studio 100 International expands it's successful third-party rights portfolio - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg","datePublished":"2026-01-21T20:05:36+00:00","dateModified":"2026-01-22T17:41:09+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6"},"description":"Studio 100 International is sharpening its strategic focus on third-party licensing in the German-speaking","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg","width":1181,"height":1181,"caption":"Studio 100 International"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/studio-100-international-expands-its-successful-third-party-rights-portfolio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Studio 100 International expands it&#8217;s successful third-party rights portfolio"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/fcb77de6050b2a1f51f003a6cb3279a6","name":"Alice Corbari","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aec36f627872d790dd7f42acb2f1ffe4?s=96&d=mm&r=g","caption":"Alice Corbari"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2026\/01\/Crayola-Brand-Quad.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-c6W","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/46558"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=46558"}],"version-history":[{"count":3,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/46558\/revisions"}],"predecessor-version":[{"id":46569,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/46558\/revisions\/46569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/46565"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=46558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=46558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=46558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}