{"id":46575,"date":"2026-01-23T16:33:05","date_gmt":"2026-01-23T15:33:05","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=46575"},"modified":"2026-01-23T16:33:05","modified_gmt":"2026-01-23T15:33:05","slug":"randys-donuts-appoints-img-licensing-to-drive-global-growth","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/randys-donuts-appoints-img-licensing-to-drive-global-growth\/","title":{"rendered":"Randy\u2019s Donuts appoints IMG Licensing to drive global growth"},"content":{"rendered":"

Randy\u2019s Donuts,<\/strong> the iconic Los Angeles landmark and one of the most recognized donut brands in the world, has appointed IMG Licensing<\/strong> as its exclusive global licensing agency<\/strong> to expand into new categories and markets.<\/p>\n

Through the new, multi-year partnership, the agency will work closely with Randy\u2019s Donuts to build a dynamic licensing program spanning fashion and apparel, food and beverage, collectibles, immersive brand experiences, and more.<\/p>\n

Founded in 1952, Randy\u2019s Donuts<\/em> has become a symbol of LA pop culture<\/strong> and a must-see stop for locals and tourists alike, with its giant rooftop donut sign featured in various films, music videos, and pop culture moments. <\/em>As the brand approaches its 75th anniversary in 2027<\/strong>, Randy\u2019s Donuts<\/em> is accelerating its global expansion, with its recent debut in New York City and upcoming openings<\/strong> in Las Vegas and Santa Clara<\/strong>, along with continued growth in international markets such as Japan, Korea, Mexico, and the Middle East. The new agreement with IMG also marks Randy\u2019s Donuts\u2019 first such global partnership with a licensing agency.<\/p>\n

\n

\u201cOur legacy has always been rooted in quality, innovation, and community,\u201d said Mark Kelegian, CEO of Randy\u2019s Donuts<\/strong>. \u201cPartnering with IMG Licensing marks an exciting new chapter for us, opening the door to creative collaborations across verticals. Their global expertise allows us to bring the spirit and heritage of Randy\u2019s Donuts to even more people around the world in fresh, unexpected ways.\u201d<\/p>\n

\u201cWith nearly 80 years of heritage, an unmistakable brand identity, and universal resonance among chefs, celebrities, as well as Gen Z, and Millennial audiences, Randy\u2019s Donuts has tremendous licensing potential,\u201d said Van Kokeh, Vice President, IMG Licensing<\/strong>. \u201cTogether, we’re excited to build Randy\u2019s Donuts into a true global lifestyle brand through strategic partnerships, entertainment initiatives, and immersive activations.\u201d<\/p>\n<\/blockquote>\n

IMG Licensing<\/a> will leverage the brand\u2019s rich history, street aesthetic, and past collaborations with Guess, Crenshaw Skate Club and TOMS to develop authentic, culturally relevant product offerings and experiences that strengthen the brand\u2019s influence and reach worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Randy\u2019s Donuts, the iconic Los Angeles landmark and one of the most recognized donut brands in the world, has appointed IMG Licensing as its exclusive global licensing agency to expand into new categories and markets. Through the new, multi-year partnership, the agency will work closely with Randy\u2019s Donuts to build a dynamic licensing program spanning […]<\/p>\n","protected":false},"author":19,"featured_media":46580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-46575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"\nRandy\u2019s Donuts appoints IMG Licensing to drive global growth - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Randy\u2019s Donuts appoints IMG Licensing to drive global growth. 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