{"id":46861,"date":"2026-02-09T19:57:21","date_gmt":"2026-02-09T18:57:21","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=46861"},"modified":"2026-02-09T19:57:21","modified_gmt":"2026-02-09T18:57:21","slug":"lisciani-introduces-a-new-care-bears-collection","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/lisciani-introduces-a-new-care-bears-collection\/","title":{"rendered":"Lisciani Introduces a New Care Bears Collection"},"content":{"rendered":"<p style=\"font-weight: 400;\">Starting January 2026, the new <strong>Lisciani Care Bears\u2122 licensed collection<\/strong> will be available, born from a collaboration coordinated by <strong>Maurizio Distefano \u2013 The Evolution of Licensing <\/strong>and Cloudco Entertainment, proud owners of Care Bears. The product line reimagines one of the most iconic pop culture brands through a contemporary, cross-generational language, designed to resonate with multiple consumer targets.<\/p>\n<p style=\"font-weight: 400;\">For over thirty years, <strong>Lisciani<\/strong> has been developing games that seamlessly combine educational value and entertainment, creating meaningful experiences for children and families alike. This long-standing expertise now takes shape in a structured and innovative licensing project that expands the Care Bears universe with carefully curated, coherent offerings tailored to different needs and interests.<\/p>\n<p style=\"font-weight: 400;\">The collection is built around two complementary pillars. The first targets an <strong>adult audience<\/strong>, featuring emotionally driven and collectible products such as a <strong>Bluetooth Speaker<\/strong> and a <strong>Puzzle Collection<\/strong>, designed to celebrate the iconic Care Bears aesthetic and their enduring emotional appeal.<\/p>\n<p style=\"font-weight: 400;\">The second pillar is dedicated to <strong>new generations<\/strong>, with a range of creative games and lifestyle accessories, including a <strong>Secret Diary<\/strong>, <strong>Creative Backpack<\/strong>, <strong>Make-Up Set<\/strong>, as well as <strong>double-sided puzzles<\/strong> and <strong>Bluetooth Headphones<\/strong>. These products are designed to integrate play into everyday life, combining fun, creativity, and practicality, and making Care Bears a natural part of young consumers\u2019 daily experiences.<em><br \/>\n<\/em><\/p>\n<blockquote>\n<p style=\"font-weight: 400;\">\u201cThe collaboration with Lisciani perfectly represents the intergenerational potential of Care Bears as a brand,\u201d says <strong>Maurizio Distefano<\/strong>, President of Maurizio Distefano the evolution of Licensing. \u201cIt is a property that continues to evolve while staying true to its core values of sharing, positivity, and emotion, finding new ways to connect with diverse audiences through a balance of tradition and innovation.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201cNearly 45 years on, and we\u2019re so proud of the multi-generational appeal that Care Bears has,\u201d says <strong>Charlotte Payne,<\/strong> VP of International Licensing at Cloudco Entertainment. \u201cThe children of parents who grew up with the brand are embracing Care Bears in their own way, through products like speakers, puzzles, and headphones beautifully brought to life by Lisciani.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201cWith <strong>Care Bears<\/strong>, we chose to work with a timeless property capable of resonating with multiple generations through universal values such as empathy, sharing, and positivity,\u201d says <strong>Federica Iezzi, International Marketing Director at Lisciani<\/strong>. \u201cThis collection represents an important step in the evolution of our licensing approach: a cross-generational project that combines content designed for children with collectible and lifestyle products aimed at an older audience, while staying true to the Lisciani DNA.\u201d<\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\">This new collection further reinforces the strength and versatility of <strong>Care Bears<\/strong> within the licensing landscape, while also highlighting <strong>Lisciani\u2019s role as a strategic partner<\/strong> capable of transforming a historic brand universe into a contemporary, relevant, and distinctive offering\u2014one that generates engagement and tangible market value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting January 2026, the new Lisciani Care Bears\u2122 licensed collection will be available, born from a collaboration coordinated by Maurizio Distefano \u2013 The Evolution of Licensing and Cloudco Entertainment, proud owners of Care Bears. The product line reimagines one of the most iconic pop culture brands through a contemporary, cross-generational language, designed to resonate with [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":46858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-46861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lisciani Introduces a New Care Bears Collection - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The new Lisciani Care Bears licensed collection will be available, born from a collaboration coordinated by Maurizio Distefano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/lisciani-introduces-a-new-care-bears-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lisciani Introduces a New Care Bears Collection - 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