{"id":47589,"date":"2026-03-25T14:23:49","date_gmt":"2026-03-25T13:23:49","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=47589"},"modified":"2026-03-25T14:23:49","modified_gmt":"2026-03-25T13:23:49","slug":"marian-lee-takes-center-stage-at-licensing-expo-2026","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/marian-lee-takes-center-stage-at-licensing-expo-2026\/","title":{"rendered":"Marian Lee Takes Center Stage at Licensing Expo 2026"},"content":{"rendered":"<div class=\"elementToProof\">Informa Markets\u2019 <b><u><a id=\"OWAca2c420c-f4a1-8ff5-e0be-afdb4f89ba82\" class=\"OWAAutoLink\" href=\"https:\/\/www.licensingexpo.com\/en\/home.html?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=licensing-expo-2026-exprom-bof-bk&amp;gad_source=1&amp;gad_campaignid=23193164369&amp;gclid=Cj0KCQiAvtzLBhCPARIsALwhxdrhoONiaAjZ_wvS2Wc3WsXx7D8B1TTbGJI4mZxYFdedErtE6JtKhFEaAua3EALw_wcB\">Licensing Expo<\/a><\/u><\/b>, the world&#8217;s most influential event for licensing, IP extension and brand collaborations (May 19-21, Mandalay Bay Convention Center in Las Vegas, NV), announces the opening keynote session titled, <b><i>\u201cThe Netflix Effect on Fandom: A Fireside Chat with Marian Lee, Chief Marketing Officer, Netflix.\u201d<\/i><\/b><\/div>\n<div class=\"elementToProof\"><\/div>\n<h3 class=\"elementToProof\"><b>Netflix\u2019s Influence on Culture<\/b><\/h3>\n<div class=\"elementToProof\">Netflix is a driving force behind some of the most passionate and diverse fan communities in the world, using innovative licensing strategies and partnerships to expand its franchises, deepen engagement and foster global brand loyalty. In this fireside chat, <b>Chief Marketing Officer Marian Lee<\/b>\u00a0will take center stage to discuss the transformative power of Netflix in shaping global fandoms.<\/div>\n<div class=\"elementToProof\">The opening keynote, taking place Tuesday, May 19 at 10 AM in the License Global Theater, will be moderated by<b>\u00a0Amanda Cioletti, Vice President of Content and Strategy for the Global Licensing Group, which includes Licensing Expo, Brand Licensing Europe and media brand License Global<\/b>.<\/div>\n<div class=\"elementToProof\"><\/div>\n<div class=\"elementToProof\">Key Takeaways of the Session:<\/div>\n<ul>\n<li>How Netflix cultivates and sustains fandom.<\/li>\n<li>Insights into Netflix\u2019s strength in storytelling, how it works with the best creators and how that translates into cultural impact.<\/li>\n<li>The role of licensing and partnerships in expanding the reach of key Netflix franchises.<\/li>\n<\/ul>\n<h3 class=\"elementToProof\"><b>Beyond Streaming<\/b><\/h3>\n<div class=\"elementToProof\">Leaning on case studies from the epic campaign for the fifth and final season of \u201cStranger Things\u201d\u00a0 to the launch of its first two permanent, IRL Netflix House locations, the evergreen <i>\u201cBridgerton\u201d<\/i>\u00a0franchise and the mega-hit, global phenomenon <i>\u201cKPop Demon Hunters,\u201d <\/i>Lee will provide invaluable insights and a glimpse into Netflix\u2019s unique approach to licensing and how that translates to global cultural impact and fan engagement.<\/div>\n<ul>\n<li><b>Netflix House Philadelphia<\/b>\u00a0and Dallas<b>:<\/b>\u00a0At more than 100,000-square-feet, these permanent and ever-changing entertainment venue lets fans of the streaming platform interact with their favorite Netflix stories beyond the screen. More locations are live and in the works. Las Vegas is next, coming in 2027.<\/li>\n<li>\u201c<b>KPop Demon Hunters\u201d:<\/b>\u00a0Netflix is making history with its runaway hit. In a first-of-its-kind program, Hasbro and Mattel have been named global co-master toy licensees for the animated feature. The landmark deal will introduce a full portfolio of toys, collectibles, games, role-play products, and more to fans of all ages.<\/li>\n<li>\u201c<b>Stranger Things 5&#8243; Campaign:<\/b>\u00a0Netflix launched an extensive brand collaboration campaign for the final season of the series, a first for a streaming series in size and scope. The campaign includes partnerships across multiple categories and retailers, including apparel, accessories, toys, homegoods, books, and food and <a name=\"_Int_M8oyzGuE\"><\/a>beverage.<\/li>\n<\/ul>\n<h3 class=\"elementToProof\"><b>About the Keynote Speaker<\/b><\/h3>\n<div class=\"elementToProof\">Marian Lee, named Chief Marketing Officer in 2022, leads a global team of best-in-class\u00a0entertainment marketers who are focused on delivering joy to Netflix members by introducing shows, movies, games, live events and more to audiences around the world. Over the course of her impressive career, Lee has worked with some of the world\u2019s leading brands in fashion and entertainment. Her experience spans various roles at Spotify, PricewaterhouseCoopers and Cond\u00e9 Nast, including VOGUE and <a name=\"_Int_teRQRHDV\"><\/a>J.Crew.<\/div>\n<div><\/div>\n<h3 class=\"elementToProof\"><b>Why This Matters<\/b><\/h3>\n<div class=\"elementToProof\">&#8220;Licensing is a vital component of modern brand strategy, enabling companies to transform storytelling into tangible experiences that resonate with fans and foster deeper connections,\u201d shares <b>Amanda Cioletti, Vice President of Content and Strategy for the Global Licensing Group, which includes Licensing Expo, Brand Licensing Europe and media brand License Global<\/b>. \u201cThis opening keynote with Marian Lee will<a name=\"_Int_jh8shsL3\"><\/a>provide\u00a0critical insights into how brands can harness licensing as a strategic tool, whether through extending into new categories, creating immersive location-based entertainment or forging impactful partnerships. As one of the world\u2019s most important film studios, Netflix\u2019s innovative approach serves as a blueprint for amplifying cultural impact, deepening fan engagement and driving global brand loyalty, making this session a must-attend for any brand looking to elevate its strategy in the evolving world of <a name=\"_Int_fBeI7C68\"><\/a>licensing. We are beyond thrilled to welcome Marian to our stage.&#8221;<\/div>\n<div><\/div>\n<div class=\"elementToProof\"><b>World-Class Education and Insights<\/b><\/div>\n<div class=\"elementToProof\">Licensing Expo\u2019s content program, curated by <u><a id=\"OWAa894c85b-c458-91f0-4188-c2286b8d00ce\" class=\"OWAAutoLink\" href=\"https:\/\/www.licenseglobal.com\/\">License Global,<\/a><\/u> will deliver key insights across the spectrum of licensing, brand extension, business strategy and trend presentations. To view the full agenda, please visit <u><a id=\"OWA292bed99-0615-62c8-4a1b-17f6b95487cd\" class=\"OWAAutoLink\" href=\"https:\/\/www.licensingexpo.com\/en\/whats-on\/agenda.html\">www.licensingexpo.com<\/a><\/u>.<b><\/b><\/div>\n<div><\/div>\n<div class=\"elementToProof\"><b>Join Us in Las Vegas<\/b><br \/>\nLicensing Expo 2026 offers a unique opportunity to connect with industry leaders, discover groundbreaking trends and gain actionable insights that transform brand extension. Licensing Expo will explore how food and beverage brands are redefining the boundaries of collaboration and creating cultural moments that resonate with consumers worldwide. Licensing Expo is sponsored by industry association partner, Licensing International.<\/div>\n<div><\/div>\n<div class=\"elementToProof\">Hundreds of brands are signed on across every category including <b>The Coca Cola Company<\/b>, <b>PepsiCo<\/b>, <b>Liquid Death<\/b>, <b>The Association of Tennis Professionals (ATP)<\/b>, <b>NASCAR<\/b>, <b>Mattel, Hasbro, LEGO, Amazon MGM Studios, BBC Studios, Netflix, Paramount Global, Sony Pictures Entertainment and Warner Bros. Discovery<\/b>, with more signing on each week.<\/div>\n<div><\/div>\n<div class=\"elementToProof\"><b>Registered Retail Presence<\/b><\/div>\n<div class=\"elementToProof\">Retailers already signed up for Licensing Expo include <b>Abercrombie &amp; Fitch<\/b>, <b>Barnes &amp; Noble<\/b>, <b>Coach<\/b>, <b>CONVERSE INC<\/b>, <b>Gap Inc<\/b>., <b>H&amp;M<\/b>, <b>Hot Topic<\/b>, <b>Inditex S.A<\/b>., <b>Target Corporation<\/b>, <b>The Home Depot<\/b>, <b>TJX Companies<\/b>, <b>Urban Outfitters<\/b>, <b>Walmart<\/b>\u00a0and <b>Wild Cosmetics\/Unilever<\/b>, among hundreds of others.<\/div>\n<div class=\"elementToProof\">To attend Licensing Expo 2026, please visit <b><u><a id=\"OWA7940d782-eff0-185c-b5cf-fc641b423f0e\" class=\"OWAAutoLink\" href=\"https:\/\/pr.report\/geje\">www.licensingexpo.com<\/a><\/u><\/b>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Informa Markets\u2019 Licensing Expo, the world&#8217;s most influential event for licensing, IP extension and brand collaborations (May 19-21, Mandalay Bay Convention Center in Las Vegas, NV), announces the opening keynote session titled, \u201cThe Netflix Effect on Fandom: A Fireside Chat with Marian Lee, Chief Marketing Officer, Netflix.\u201d Netflix\u2019s Influence on Culture Netflix is a driving [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":47592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1445],"tags":[],"class_list":["post-47589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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