{"id":49117,"date":"2026-09-23T13:51:52","date_gmt":"2026-09-23T11:51:52","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=49117"},"modified":"2026-09-23T13:51:52","modified_gmt":"2026-09-23T11:51:52","slug":"beatlemania-at-ble-2026","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/beatlemania-at-ble-2026\/","title":{"rendered":"Beatlemania at BLE 2026"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Apple Corps<\/strong> and <strong>Universal Music Group<\/strong> (UMG) will take to the License Global Main Stage on Tuesday 6 October at 2:00pm at Brand Licensing Europe (BLE) for an exclusive headline keynote exploring how they are evolving The Beatles\u2019 licensing, retail and fan experiences while honouring more than six decades of cultural legacy.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\"><em><strong>Beyond Beatlemania: Evolving The Beatles\u2019 Licensing, Retail and Fan Experiences<\/strong> <\/em>will bring together Apple Corps\u2019 Jonathan Sands \u2013 Head of Experiences, Paul Cole \u2013 Head of Consumer Product Licensing and Miranda Langford \u2013 Head of Marketing, with Damian Treece \u2013 Head of Licensing UK Commercial, UMG UK, to share the thinking behind the next chapter for The Beatles brand, from reaching legacy fans and Gen Z audiences to developing merchandise, e-commerce and new physical experiences. The session will be moderated by Ian Hart \u2013 Head of Content, License Global.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">A major focus will be The Beatles at 3 Savile Row, the band\u2019s first official fan experience, set to open in 2027. Apple Corps will discuss the strategy behind the project and consider how experiential retail can create new connections between fans and the music, stories and history they love.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">The conversation will also look ahead to an unprecedented period of activity, spanning the 60th anniversaries of Sgt. Pepper\u2019s Lonely Hearts Club Band and The White Album, alongside Sam Mendes\u2019 highly anticipated The Beatles \u2013 A Four-Film Cinematic Event, slated for theatrical release in 2028 starring Harris Dickinson, Paul Mescal, Joseph Quinn and Barry Keoghan as John Lennon, Paul McCartney, George Harrison, and Ringo Starr respectively.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\"><strong>Key takeaways will include:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Strategies for reaching legacy fans and Gen Z audiences<\/li>\n<li>The role of experiential retail and the thinking behind The Beatles at 3 Savile Row<\/li>\n<li>New approaches to merchandise development and e-commerce<\/li>\n<li>How to balance heritage with contemporary relevance<\/li>\n<li>Planning licensing and retail activity around major cultural moments<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Damian Treece, Head of Licensing \u2013 Universal Music Group UK said: \u201cFrom multi-generational marketing strategies that resonate across superfans and Gen Z audiences, to innovative merchandise development and e-commerce transformation, we\u2019ll be sharing how Apple Corps and UMG are balancing heritage with contemporary relevance and our vision for bringing Beatlemania into the future.\u201d<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Ella Haynes, Event Director, Global Licensing Group, which includes tradeshow events Brand Licensing Europe and Licensing Expo, as well as media brand License Global, said: \u201cThe Beatles are one of the most recognised and loved music brands in the world, and with such an exciting few years ahead, this is a brilliant time to hear directly from Apple Corps and UMG.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">\u201cThe BLE audience will get a rare look at the strategy behind managing an iconic brand of this scale \u2013 how the teams plan for major cultural moments, respond to changing consumer behaviour and make decisions about where The Beatles go next.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">\u201cIt\u2019s a fascinating case study in the long-term potential of great IP and how you build on decades of brand equity, embrace new opportunities and keep finding fresh ways to excite audiences across generations. I think there will be some incredibly valuable lessons here for the whole licensing industry.\u201d<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">BLE has also announced four further sessions for this year\u2019s content programme:<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\"><strong>Tuesday 6 October, 11:30am at the Networking Hub<\/strong><\/p>\n<p style=\"font-weight: 400;\">Sponsored session: <em>Legal Solutions for Every Stage of Your Brand Licensing Journey<\/em>, led by JMW\u2019s John Burns, will offer practical guidance on protecting, growing and defending brands, and an expert panel will conduct a lively discussion<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\"><strong>Wednesday 7 October, 12:30pm on the License Global Main Stage<\/strong><\/p>\n<p style=\"font-weight: 400;\">Sponsored session: Fran\u00e7oise Guyonnet and Zo\u00e9 Marty from STUDIOCANAL Kids &amp; Family will present <em>Paddington: From Storybook to Pop Culture<\/em>, exploring the character\u2019s growing lifestyle appeal, new audiences and global experience.<\/p>\n<p style=\"font-weight: 400;\"><em>\u00a0<\/em><\/p>\n<p style=\"font-weight: 400;\"><strong>Wednesday 7 October, 10:30m at the Networking Hub<\/strong><\/p>\n<p style=\"font-weight: 400;\"><em>What\u2019s Winning with Kids<\/em>, a <em>workshop <\/em>session with WildBrain, Magic Light Pictures and Sesame taking a closer look at what&#8217;s resonating with young audiences right now and what that means for licensing professionals looking to stay ahead of the curve.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\"><strong>Wednesday 7 October, 4:00pm on the License Global Main Stage<\/strong><\/p>\n<p style=\"font-weight: 400;\"><em>Score some great learning at the Beyond Game Day: Building 365-Day Consumer Brands from Sports IP panel session.<\/em>Ian Hart, head of content at License Global, will be joined by ATP Tour\u2019s Joan Carrera L\u00f3pez and The Football Association\u2019s Chris Beck to find out how sports organisations are leveraging licensing partnerships to build deeper fan connections, enter new consumer segments and create sustainable revenue streams that extend well beyond the final whistle or championship point.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Find the full live content programme <a href=\"https:\/\/www.brandlicensing.eu\/event-information\/content-agenda\/\">here<\/a>.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">BLE is the only pan-European annual event dedicated to licensing and brand extension and takes place 6\u20138 October 2026 at Excel London. Registration is free for licensing professionals until 5 October when it increases to \u00a330.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Brand Licensing Europe is sponsored by association partner <strong>Licensing International.<\/strong><\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>Apple Corps and Universal Music Group (UMG) will take to the License Global Main Stage on Tuesday 6 October at 2:00pm at Brand Licensing Europe (BLE) for an exclusive headline keynote exploring how they are evolving The Beatles\u2019 licensing, retail and fan experiences while honouring more than six decades of cultural legacy. Beyond Beatlemania: Evolving [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":49108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-49117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beatlemania at BLE 2026 - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Beatlemania looks to the future as Brand Licensing Europe comes together with Apple Corps Ltd and Universal Music Group\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/beatlemania-at-ble-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beatlemania at BLE 2026 - 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