{"id":49129,"date":"2026-09-24T14:25:41","date_gmt":"2026-09-24T12:25:41","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=49129"},"modified":"2026-09-24T14:27:10","modified_gmt":"2026-09-24T12:27:10","slug":"jazwares-x-sanrio","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/jazwares-x-sanrio\/","title":{"rendered":"Jazwares x Sanrio"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.jazwares.com\/\"><strong>Jazwares<\/strong><\/a>, one of the world\u2019s leading toy companies, today announced a licensing agreement with<strong> Sanrio<\/strong> GmbH, extending Jazwares successful Hello Kitty and Friends toy line to Europe, the Middle East, and Africa (EMEA). The agreement will bring Sanrio\u2019s beloved Hello Kitty and Friends characters to even more fans in the region through playful, imaginative products designed for kids and collectors.<\/p>\n<p style=\"font-weight: 400;\">Available across key <strong>EMEA<\/strong> markets, the collection of trendy plush and figures, playsets, vehicles, and seasonal items reimagines Hello Kitty alongside fan-favorite friends including Cinnamoroll, Kerokerokeroppi, Pompompurin, Tuxedosam, My Melody, Kuromi, Pochacco, Bad Badtz-Maru, and Little Twin Stars.<\/p>\n<p style=\"font-weight: 400;\">\u201cHello Kitty and Friends commands a truly multi-generational, global fanbase, cementing its place as one of the world&#8217;s most iconic franchises. With Sanrio&#8217;s exciting plans for 2026 and beyond, we are delighted to expand and further strengthen our partnership to include toy distribution rights across EMEA, where the property enjoys a highly engaged fanbase.\u201d Said <strong>Jonny Taylor, SVP EMEA &amp; APAC.<\/strong> \u201cWe look forward to bringing our world class toy offering to consumers across the region for many years ahead.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201cWe are thrilled to partner with Jazwares to bring fans across EMEA its iconic, high-quality toys, from plush to playsets and beyond. This partnership strengthens our presence in the toy category while expanding the reach of Hello Kitty and Friends across the region,\u201d said<strong> Silvia Figini, Chief Operating Officer, Sanrio \u2013 EMEA, India and Oceania Mr Men \u2013 Worldwide<\/strong>. \u201cSanrio is built on meaningful, long-lasting connections, and together we look forward to growing our fanbase and extending that special bond to generations to come.\u201d<\/p>\n<p style=\"font-weight: 400;\">One of the world\u2019s most famous icons, Hello Kitty, first debuted more than 50 years ago and remains a pop culture mainstay beloved by fans across generations. Capturing the brand\u2019s core values of friendship, kindness, and inclusivity, Jazwares\u2019 Hello Kitty and Friends toy line embraces Sanrio\u2019s signature kawaii style and the playful, colorful nature through a wide range of toys and collectibles. The expansion of Sanrio\u2019s partnership with Jazwares builds on the success of the initial range of cross-category products first debuted in 2024 in North America and South America.<\/p>\n<p style=\"font-weight: 400;\">For more information on <em>Hello Kitty and Friends<\/em> and other products and toy lines, visit Jazwares on <a href=\"https:\/\/www.linkedin.com\/company\/jazwares\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/jazwares\">X<\/a>,<a href=\"https:\/\/www.instagram.com\/jazwares\/\">Instagram<\/a>, <a href=\"https:\/\/www.facebook.com\/Jazwares\/\">Facebook<\/a>, and <a href=\"http:\/\/www.jazwares.com\/\">www.jazwares.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jazwares, one of the world\u2019s leading toy companies, today announced a licensing agreement with Sanrio GmbH, extending Jazwares successful Hello Kitty and Friends toy line to Europe, the Middle East, and Africa (EMEA). The agreement will bring Sanrio\u2019s beloved Hello Kitty and Friends characters to even more fans in the region through playful, imaginative products [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":49130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-49129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jazwares x Sanrio - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Jazwares partners with Sanrio to expand its Hello Kitty and Friends range to EMEA. 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