{"id":6539,"date":"2017-05-09T17:32:37","date_gmt":"2017-05-09T15:32:37","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=6539\/"},"modified":"2017-05-09T17:32:37","modified_gmt":"2017-05-09T15:32:37","slug":"the-pokemon-company-international-names-wicked-cool-toys-as-master-toy-licensee","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/the-pokemon-company-international-names-wicked-cool-toys-as-master-toy-licensee\/","title":{"rendered":"The Pok\u00e9mon Company International names Wicked Cool Toys as Master Toy Licensee"},"content":{"rendered":"<p>Building on its mission to bring the best Pok\u00e9mon experiences to fans around the world,The Pok\u00e9mon Company International announced the appointment of Wicked Cool Toys as master toy licensee for the globally popular Pok\u00e9mon brand, starting in July 2018. Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, roleplay items, and other toys based on the hit Pok\u00e9mon animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pok\u00e9mon Company International\u2019s parent organization, The Pok\u00e9mon Company.<\/p>\n<p>\u201cPok\u00e9mon is one of the most beloved entertainment properties in the world, and Wicked Cool Toys is thrilled to become part of that legacy,\u201d said Michael Rinzler, co-president of Wicked Cool Toys.<\/p>\n<p>\u201cWe can\u2019t wait to deliver innovative and fun toys that embody the joy of Pok\u00e9mon to kids and the brand\u2019s millions of passionate fans around the world,\u201d said Jeremy Padawer, co-president of Wicked Cool Toys.<\/p>\n<p>The Pok\u00e9mon Company International also announced it has become a strategic investor in Wicked Cool Toys and will have a seat on the toy company\u2019s board of directors. This new partnership will allow for enhanced collaboration in the development of Pok\u00e9mon toys with the growing toy company. The investment in Wicked Cool Toys is in line with the strategic partnership approach The Pok\u00e9mon Company International engaged in with Niantic Inc., the developers and publishers of Pok\u00e9mon GO.<\/p>\n<p>\u201cToys are a major part of Pok\u00e9mon\u2019s mission to bring the fun and joy of the brand to kids and fans around the world, and we\u2019re excited to welcome Wicked Cool Toys to the Pok\u00e9mon family as its master toy licensee,\u201d said Colin Palmer, vice president of Marketing &amp; Licensing at The Pok\u00e9mon Company International. \u201cWicked Cool Toys is a growing company, and we\u2019re thrilled to build a strategic partnership with them through both collaboration and financial investment.\u201d<\/p>\n<p>TOMY will continue to be a key licensing partner for the Pok\u00e9mon brand and will produce select items as well as products inspired by Pok\u00e9mon video games, such as the popular Pok\u00e9mon Z-Ring, which interacts with the mega hits Pok\u00e9mon Sun and Pok\u00e9mon Moon, currently available for the Nintendo 3DS family of systems.<\/p>\n<p>The development of Pok\u00e9mon toys from Wicked Cool Toys will begin immediately, with the first products expected to arrive at retail locations in fall 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building on its mission to bring the best Pok\u00e9mon experiences to fans around the world,The Pok\u00e9mon Company International announced the appointment of Wicked Cool Toys as master toy licensee for the globally popular Pok\u00e9mon brand, starting in July 2018. Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-6539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Pok\u00e9mon Company International names Wicked Cool Toys as Master Toy Licensee - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/the-pokemon-company-international-names-wicked-cool-toys-as-master-toy-licensee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pok\u00e9mon Company International names Wicked Cool Toys as Master Toy Licensee - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Building on its mission to bring the best Pok\u00e9mon experiences to fans around the world,The Pok\u00e9mon Company International announced the appointment of Wicked Cool Toys as master toy licensee for the globally popular Pok\u00e9mon brand, starting in July 2018. Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/the-pokemon-company-international-names-wicked-cool-toys-as-master-toy-licensee\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-09T15:32:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/wicked-cool.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eleonora Cerioli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleonora Cerioli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/the-pokemon-company-international-names-wicked-cool-toys-as-master-toy-licensee\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/the-pokemon-company-international-names-wicked-cool-toys-as-master-toy-licensee\/\",\"name\":\"The Pok\u00e9mon Company International names Wicked Cool Toys as Master Toy Licensee - 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