{"id":6567,"date":"2015-01-28T11:32:17","date_gmt":"2015-01-28T10:32:17","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=6567\/"},"modified":"2017-05-10T11:33:02","modified_gmt":"2017-05-10T09:33:02","slug":"new-partnership-lego-wbcp-scooby-doo-property-inspired-construction-sets","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/new-partnership-lego-wbcp-scooby-doo-property-inspired-construction-sets\/","title":{"rendered":"New partnership Lego-WBCP: Scooby-Doo property inspired construction sets"},"content":{"rendered":"<p><strong>The LEGO Group has announced a partnership with Warner Bros. Consumer Products to develop a collection of LEGO building sets inspired by the timeless and beloved animated franchise, Scooby-Doo<\/strong>. Five new building sets will bring the zaniness of classic characters including Shaggy, Scooby and the entire gang to life in LEGO form for the first time ever, and are scheduled to hit store shelves in August.<\/p>\n<p>In another first, the Scooby Gang will be animated in LEGO form. <strong>In 2015, fans can look forward to a 22-minute LEGO special, featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation<\/strong>. In addition, Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.<\/p>\n<p>\u201cFans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humour and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content,\u201d said\u00a0J<strong>ill Wilfert, vice president, licensing &amp; entertainment at The LEGO Group<\/strong>. \u201cWe constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today\u2019s parents who have strong nostalgia for the LEGO brand from their own childhood.\u201d<\/p>\n<p>Karen McTier, <strong>Executive Vice President, Domestic Licensing and Worldwide Marketing, WBCP<\/strong>, added: \u201cScooby-Doo and his whole Gang are known and loved by kids and adults alike around the world and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone\u2019s favorite Great Dane to the unique interactive world of LEGO play.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The LEGO Group has announced a partnership with Warner Bros. Consumer Products to develop a collection of LEGO building sets inspired by the timeless and beloved animated franchise, Scooby-Doo. Five new building sets will bring the zaniness of classic characters including Shaggy, Scooby and the entire gang to life in LEGO form for the first [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[2,420,438],"class_list":["post-6567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-animation-characters","tag-lego-group-en","tag-warner-bros-consumer-products-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New partnership Lego-WBCP: Scooby-Doo property inspired construction sets - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/new-partnership-lego-wbcp-scooby-doo-property-inspired-construction-sets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New partnership Lego-WBCP: Scooby-Doo property inspired construction sets - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"The LEGO Group has announced a partnership with Warner Bros. Consumer Products to develop a collection of LEGO building sets inspired by the timeless and beloved animated franchise, Scooby-Doo. Five new building sets will bring the zaniness of classic characters including Shaggy, Scooby and the entire gang to life in LEGO form for the first [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/new-partnership-lego-wbcp-scooby-doo-property-inspired-construction-sets\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-28T10:32:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-10T09:33:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/270115050121Scooby_logo_210x110.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"210\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/new-partnership-lego-wbcp-scooby-doo-property-inspired-construction-sets\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/new-partnership-lego-wbcp-scooby-doo-property-inspired-construction-sets\/\",\"name\":\"New partnership Lego-WBCP: Scooby-Doo property inspired construction sets - 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