{"id":6608,"date":"2015-03-04T11:46:38","date_gmt":"2015-03-04T10:46:38","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=6608\/"},"modified":"2017-05-10T11:48:12","modified_gmt":"2017-05-10T09:48:12","slug":"mentos-chupa-chups-for-pantone-colorwear","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/mentos-chupa-chups-for-pantone-colorwear\/","title":{"rendered":"MENTOS\u00ae &#038; CHUPA CHUPS\u00ae for PANTONE\u00ae COLORWEAR"},"content":{"rendered":"<p><strong>Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix \u2018n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos\u00ae and Chupa Chups\u00ae<\/strong>!<\/p>\n<p>Oozing with colour and style, Mentos\u00ae has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.<br \/>\nPantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.<\/p>\n<p>The Chupa Chups\u00ae\u2019 capsule collection combines the flower shaped logo designed by Salvador Dal\u00ed with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.<\/p>\n<p>This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6611\" src=\"https:\/\/www.licensingitalia.it\/\/wp-content\/uploads\/2017\/05\/PVMPANTONECOLORWEAR300x4001.jpg\" alt=\"\" width=\"300\" height=\"450\" srcset=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/PVMPANTONECOLORWEAR300x4001.jpg 300w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/PVMPANTONECOLORWEAR300x4001-200x300.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups\u00ae and Mentos\u00ae during the 87th edition of Pitti Immagine Uomo.<\/p>\n<p><strong>The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix \u2018n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos\u00ae and Chupa Chups\u00ae! Oozing with colour [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[63,413],"class_list":["post-6608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-food-beverage","tag-perfetti-van-melle-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MENTOS\u00ae &amp; CHUPA CHUPS\u00ae for PANTONE\u00ae COLORWEAR - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/mentos-chupa-chups-for-pantone-colorwear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MENTOS\u00ae &amp; CHUPA CHUPS\u00ae for PANTONE\u00ae COLORWEAR - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix \u2018n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos\u00ae and Chupa Chups\u00ae! 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