{"id":6662,"date":"2015-05-13T11:59:44","date_gmt":"2015-05-13T09:59:44","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=6662\/"},"modified":"2017-05-10T12:00:27","modified_gmt":"2017-05-10T10:00:27","slug":"mentos-to-be-represented-by-stories-france","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/mentos-to-be-represented-by-stories-france\/","title":{"rendered":"Mentos\u00ae to be represented by Stories in France"},"content":{"rendered":"<p>After more than 15 years with the Chupa Chups\u00ae brand in the European licensing arena, Perfetti Van Melle, third largest confectionary Group in the world, now also develops a dynamic licensing program with its star brand Mentos\u00ae<\/p>\n<p>To develop this first ever licensing program in France, Mentos\u00ae is represented by the Stories who is planning to roll out a program in which they will secure and manage licensees across a range of lifestyle categories such as apparel, personal care, oral care, fashion accessories, electronics or sporting goods, among others.<\/p>\n<p>The Mentos licensing program kicks off in 2015 across the European market which will focus on young adults. Mentos\u2019 fans are media savvy, stylish, fashionable and sophisticated, they enjoy life, and have a unique point of view on what\u2019s happening in the world. They are all ready to experience their favourite candy brand in fresh new ways.<\/p>\n<p>\u201cWe feel that Stories is the perfect partner to start our licensing program in the country. They have a clear understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.\u201d says <strong>Marta Ballesteros, Licensing Area Manager at Perfetti Van Melle Licensing Division<\/strong>.<\/p>\n<p>\u201cWe are thrilled to start our collaboration with Perfetti Van Melle and convinced of the large potential of the Mentos brand in France. Mentos will offer a new opportunity to talk to young adults with fresh, fun and creative products \u201c says <strong>Aude Steinberg, Founder at Stories<\/strong>.<\/p>\n<p>For the development of the Mentos\u00ae lifestyle, the Perfetti Van Melle Licensing Division has developed amazing original artwork to support the program to suit the needs of the right partners that will work with the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After more than 15 years with the Chupa Chups\u00ae brand in the European licensing arena, Perfetti Van Melle, third largest confectionary Group in the world, now also develops a dynamic licensing program with its star brand Mentos\u00ae To develop this first ever licensing program in France, Mentos\u00ae is represented by the Stories who is planning [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412,63],"class_list":["post-6662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en","tag-food-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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