The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos\u00ae, Chupa Chups\u00ae, Airheads\u00ae and Frisk\u00ae.<\/p>\n
The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.<\/p>\n
For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.<\/p>\n
In the USA and Canada, Lisa Marks Associates will represent Mentos\u00ae<\/strong>\u00a0for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas\u00a0Jewel Branding & Licensing will represent Airheads\u00ae<\/strong>\u00a0to build the brand lifestyle program. After a successful launch of Popsicles\u00ae by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads\u00ae candy flavors, which allows for enjoyment of the beloved treat in an innovative way<\/strong>. The product line offers eight distinctive Airheads\u00ae flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads\u00ae flavored taffy, creating never-before-seen combination.<\/p>\n Retail partners across the USA are embracing the brand and next year\u2019s novelties are already in development while further food-based agreements are under negotiation. \u201cThe flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.\u201c says\u00a0Christine Cool, Area Licensing Manager of Perfetti van Melle<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos\u00ae, Chupa Chups\u00ae, Airheads\u00ae and Frisk\u00ae. The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in […]<\/p>\n","protected":false},"author":8,"featured_media":6679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[413],"class_list":["post-6678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-perfetti-van-melle-en"],"acf":[],"yoast_head":"\n
\nIn personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.
\nBeanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos\u00ae, Airheads\u00ae and Chupa Chups\u00ae brands into selected food categories<\/strong>.<\/p>\n