{"id":6739,"date":"2015-09-03T12:21:13","date_gmt":"2015-09-03T10:21:13","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=6739\/"},"modified":"2017-05-10T12:21:56","modified_gmt":"2017-05-10T10:21:56","slug":"lima-global-licensing-industry-survey-corporate-trademark-sector-hit-54-1b","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/lima-global-licensing-industry-survey-corporate-trademark-sector-hit-54-1b\/","title":{"rendered":"LIMA Global Licensing Industry Survey: Corporate Trademark Sector Hit $54.1B"},"content":{"rendered":"<p>The Corporate Trademark\/Brand\u00a0sector was the second largest portion\u00a0of the worldwide licensing business\u00a0in 2014, generating <strong>22.4%<\/strong> of the\u00a0global retail sales, which are pegged at\u00a0US$241.5B.<\/p>\n<p>The Corporate Brand sector generated <strong>US$2.71B in global royalties<\/strong> for the corporate\u00a0trademark and brand owners, or <strong>20.2% of the global\u00a0US$13.42B<\/strong> in overall royalties for the licensing business as\u00a0a whole. (The percentage of royalties ascribed to this sector\u00a0is lower than the percentage of sales, since corporate\u00a0brands regularly draw lower royalty rates than do major entertainment\u00a0properties, which comprise the largest sector of\u00a0the global licensing business.)<\/p>\n<p><strong>Food\/Beverage<\/strong> accounted for the biggest portion of\u00a0global retail sales of corporate brand-licensed products,\u00a0with <strong>15.5%<\/strong> of the total, or <strong>US$8.4B<\/strong>. Among categories\u00a0broken out individually in the study, that\u2019s followed by <strong>Apparel\u00a0<\/strong>(<strong>14.1%, or US$7.6B<\/strong>); <strong>Consumer Electronics<\/strong> (<strong>11.1%, or\u00a0US$6.0B<\/strong>); and <strong>Fashion Accessories<\/strong> (<strong>9.2%, or US$5.0B<\/strong>).<\/p>\n<p><strong>North America<\/strong> (defined in this report as U.S.\/Canada) is\u00a0by far the largest in terms of sales of licensed goods based\u00a0on corporate trademarks\/brands, with just under <strong>72% <\/strong>of\u00a0global retail sales, or<strong> US$38.9B<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Corporate Trademark\/Brand\u00a0sector was the second largest portion\u00a0of the worldwide licensing business\u00a0in 2014, generating 22.4% of the\u00a0global retail sales, which are pegged at\u00a0US$241.5B. The Corporate Brand sector generated US$2.71B in global royalties for the corporate\u00a0trademark and brand owners, or 20.2% of the global\u00a0US$13.42B in overall royalties for the licensing business as\u00a0a whole. (The percentage of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LIMA Global Licensing Industry Survey: Corporate Trademark Sector Hit $54.1B - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/lima-global-licensing-industry-survey-corporate-trademark-sector-hit-54-1b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIMA Global Licensing Industry Survey: Corporate Trademark Sector Hit $54.1B - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"The Corporate Trademark\/Brand\u00a0sector was the second largest portion\u00a0of the worldwide licensing business\u00a0in 2014, generating 22.4% of the\u00a0global retail sales, which are pegged at\u00a0US$241.5B. The Corporate Brand sector generated US$2.71B in global royalties for the corporate\u00a0trademark and brand owners, or 20.2% of the global\u00a0US$13.42B in overall royalties for the licensing business as\u00a0a whole. 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