{"id":6924,"date":"2016-01-11T15:49:43","date_gmt":"2016-01-11T14:49:43","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=6924\/"},"modified":"2017-05-10T15:50:27","modified_gmt":"2017-05-10T13:50:27","slug":"masha-and-the-bear-open-the-doors-of-bears-house-to-their-italian-fans","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/masha-and-the-bear-open-the-doors-of-bears-house-to-their-italian-fans\/","title":{"rendered":"Masha and the Bear open the doors of Bear\u2019s House to their Italian fans"},"content":{"rendered":"

Masha and the Bear have opened the doors of Bear\u2019s famous house to Italy\u2019s kids at McArthur Glen Serravalle, Italy\u2019s first and largest designer outlet \u2014 the first time the popular house has been on show at any venue outside Russia.<\/p>\n

Brought to Italy thanks to a partnership between McArthur Glen, Europe’s leading owner, developer and manager of designer outlets, and Maurizio Distefano Licensing, which manages the licensing campaign for Masha and the Bear in Italy, The project came to life with full support of Animaccord HQ.<\/p>\n

The Bear\u2019s House opened its doors to the public in early December and attracted more than 1,000 young visitors to the centre near Milan in only three days. It will be open until early March 2016.<\/p>\n

Children flocked to see the beautifully designed wooden home of the star of their favorite animated series. Inside they could look at Bear’s chair, games, books, tables and benches, and, of course, a television broadcasting episodes of Masha and Bear. There were many gadgets and buttons for little fingers to press, licensed product inspired by the show, and even a cardboard Masha waiting outside to join visitors for a free souvenir photo.<\/p>\n

Thousands more visitors are expected to explore Bear\u2019s House in the coming weeks: more than 5.5 million of people visit McArthurGlen Serravalle every year, with numbers at their highest during December and the first week of January.
\nBear\u2019s House is a wonderful Christmas treat for fans of the show whose winning combination of music, songs, engaging storylines and inventive animation has made it a massive hit in Italy. Masha and the Bear\u2019s strong TV ratings have also inspired a very successful licensing campaign managed by Maurizio Distefano Licensing. Some of the recent licenses include beachware, bicycle accessories, confectionery, markers, colouring sets, umbrellas, bed linen, clocks and watches.
\nMaurizio Distefano, Founder and Director of Maurizio Distefano Licensing, says: \u201cThis wonderfully designed attraction has brought to life one of the most popular characters in modern children\u2019s TV animation. We\u2019re looking forward to a continued high demand as many more kids visit the Bear\u2019s House during the holiday season.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Masha and the Bear have opened the doors of Bear\u2019s famous house to Italy\u2019s kids at McArthur Glen Serravalle, Italy\u2019s first and largest designer outlet \u2014 the first time the popular house has been on show at any venue outside Russia. Brought to Italy thanks to a partnership between McArthur Glen, Europe’s leading owner, developer […]<\/p>\n","protected":false},"author":8,"featured_media":6925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,408],"tags":[2],"class_list":["post-6924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-events","tag-animation-characters"],"acf":[],"yoast_head":"\nMasha and the Bear open the doors of Bear\u2019s House to their Italian fans - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/masha-and-the-bear-open-the-doors-of-bears-house-to-their-italian-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masha and the Bear open the doors of Bear\u2019s House to their Italian fans - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Masha and the Bear have opened the doors of Bear\u2019s famous house to Italy\u2019s kids at McArthur Glen Serravalle, Italy\u2019s first and largest designer outlet \u2014 the first time the popular house has been on show at any venue outside Russia. 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