{"id":7021,"date":"2016-05-23T16:12:52","date_gmt":"2016-05-23T14:12:52","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=7021\/"},"modified":"2017-05-10T16:13:47","modified_gmt":"2017-05-10T14:13:47","slug":"maggie-bianca-fashion-friends-interview-with-werner-lenzner-simba-dickie-group","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-interview-with-werner-lenzner-simba-dickie-group\/","title":{"rendered":"Maggie &#038; Bianca Fashion Friends: interview with Werner Lenzner, Simba Dickie Group"},"content":{"rendered":"<p>Simba Dickie Group is the Master Toy Licensee of Maggie &amp; Bianca Fashion Friends brand, the new live action property of Rainbow. Licensing Italia had an exclusive <strong>interview with Werner Lenzner, Licensing &amp; Strategic Development Manager of SIMBA DICKIE GROUP GmbH.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7025\" src=\"https:\/\/www.licensingitalia.it\/\/wp-content\/uploads\/2017\/05\/MB_Group01_prep_splash1.jpg\" alt=\"\" width=\"558\" height=\"395\" srcset=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/MB_Group01_prep_splash1.jpg 558w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/MB_Group01_prep_splash1-300x212.jpg 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>L.I. What is the product line you are working on for the new Maggie &amp; Bianca Fashion Friends brand?<\/em><\/strong><\/p>\n<p>We will have a broad product range inspired by Maggie &amp; Bianca Fashion Friends which will include Fashion Dolls, Music items like Microphones, Headphones, Guitars etc, moreover we will\u00a0 offer Arts and Crafts as well as Fashion Accessories<\/p>\n<p><em><strong>L.I. Have you already made other toy lines inspired at live action?<\/strong><\/em><\/p>\n<p>Yes, we are well experienced making toys for live action TV shows, we had products for Hannah Montana, Patito Feo or Violetta.<\/p>\n<p><em><strong>L.I. What had been the key elements for your decision to take the master toy license for this live action?<\/strong><\/em><\/p>\n<p>We really liked the concept of the show, the combination of fashion and music. It is a great combination of the most favorite topics for girls in the target group 6 to 12 years for our toys. Moreover it is a great story, a very professional production, very talented cast, all these things make Fashion Friends a top TV show for kids.<\/p>\n<p><em><strong>L.I. How was the cooperation for the Fashion Friends with Rainbow?\u00a0<\/strong><\/em><em><strong>is\u00a0<\/strong><\/em><em><strong>this the first projects with them?<\/strong><\/em><\/p>\n<p>We already had several projects in the past with Rainbow. It is really a very professional and inspiring cooperation with the different departments and we are really happy with this cooperation<\/p>\n<p><em><strong>L.I. Do you have a central internal division for the licensing acquisition or do you have single units per each branche?<\/strong><\/em><\/p>\n<p>We have a centralized strategy for the acquisition of licenses, but the single units are always involved in the decision process.<br \/>\nThe development of the product line is done by the different units.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simba Dickie Group is the Master Toy Licensee of Maggie &amp; Bianca Fashion Friends brand, the new live action property of Rainbow. Licensing Italia had an exclusive interview with Werner Lenzner, Licensing &amp; Strategic Development Manager of SIMBA DICKIE GROUP GmbH. &nbsp; L.I. What is the product line you are working on for the new [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-7021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maggie &amp; Bianca Fashion Friends: interview with Werner Lenzner, Simba Dickie Group - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/maggie-bianca-fashion-friends-interview-with-werner-lenzner-simba-dickie-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maggie &amp; Bianca Fashion Friends: interview with Werner Lenzner, Simba Dickie Group - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Simba Dickie Group is the Master Toy Licensee of Maggie &amp; Bianca Fashion Friends brand, the new live action property of Rainbow. 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