Brand Licensing Europe (BLE), the largest and most prestigious licensing event in Europe, has revealed the line-up of industry executives judging this year\u2019s License This! competition.
\nKelvyn Gardner, Managing Director of LIMA UK will chair the panel. He is joined by:<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tom Gunn, Senior International Brand Director, Nickelodeon & Viacom Consumer Products
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jane Evans, Director, JELC
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sam Ferguson, Senior Director of Licensing & Retail, Jazwares
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pat Reading, Licensing Director, UU Ltd
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Max Lister, Senior Licensing Manager, Natural History Museum
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Clare Piggot, Director of Licensing and Merchandising, Larkshead Media.
\nNow celebrating its seventh year, License This! is a unique initiative which runs as part of BLE; organised by UBM and sponsored by the International Licensing Industry Merchandisers\u2019 Association (LIMA).\u00a0 The competition offers new creative concepts or brands the chance to break into the global licensing industry. It is open to anyone with a concept that has yet to be published or broadcast, or a brand that has not yet extended to non-core consumer products. It applies to any new property with its roots in publishing, art and design, television or digital media.<\/p>\n
Entries are reviewed by the panel of judges, and a shortlist of four properties are then pitched to them in front of visitors at BLE on 13th October 2016. The winner will receive a prize worth over \u00a36,000, including a fully furnished stand at BLE 2017 in order to bring the property to market. They will also receive LIMA membership for one year and a ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2017.
\nChair of judges, Kelvyn Gardner, said \u201cAs the second annual LIMA survey demonstrates, retail sales of licensed products are increasing year on year. Platforms like License This!, which expose new talent to industry executives, are therefore essential for the future development of the industry. I am looking forward to working with my fellow judges to review this year\u2019s creations.\u201d<\/p>\n
The competition has provided a successful launch platform for many past winners, including Pink Chillies, RaNT! and Mr Trafalgar, who have gone on to sign licensing agreements as a result. OiDroids, a range of collectable pop out and build robot characters aimed at the pocket money sector, was crowned 2015 winner. Visitors can meet the OiDroids team at this year\u2019s show as it brings the property to market on its prize stand in the Art, Design & Image Zone.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brand Licensing Europe (BLE), the largest and most prestigious licensing event in Europe, has revealed the line-up of industry executives judging this year\u2019s License This! competition. Kelvyn Gardner, Managing Director of LIMA UK will chair the panel. He is joined by: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tom Gunn, Senior International Brand Director, Nickelodeon & Viacom Consumer Products \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jane […]<\/p>\n","protected":false},"author":8,"featured_media":7182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[426,427],"class_list":["post-7181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-ble-en","tag-license-this-en"],"acf":[],"yoast_head":"\n