{"id":7481,"date":"2017-02-23T11:59:05","date_gmt":"2017-02-23T10:59:05","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=7481\/"},"modified":"2017-05-11T12:00:26","modified_gmt":"2017-05-11T10:00:26","slug":"nickelodeon-international-and-viacom-consumer-products-unveil-spongebob-gold-collection-at-london-fashion-week","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/nickelodeon-international-and-viacom-consumer-products-unveil-spongebob-gold-collection-at-london-fashion-week\/","title":{"rendered":"Nickelodeon International And Viacom Consumer Products unveil Spongebob Gold Collection at London Fashion Week"},"content":{"rendered":"<p>To kick off a year-long <strong>SpongeBob Gold<\/strong> international campaign, Nickelodeon &amp; Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week. An innovative collaboration with six international designers \u2013 <strong>Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim<\/strong> \u2013 the SpongeBob Gold fashion collection features clothing for men and women as well as footwear, accessories and jewelry. SpongeBob Gold will be available at retail exclusively outside of the US from May 2017, with retail partnerships to be announced in the coming weeks.<\/p>\n<p>Inspired by Nickelodeon\u2019s incurably optimistic and earnest sea sponge, SpongeBob SquarePants, the SpongeBob Gold collection features classic SpongeBob iconography embellished with a golden twist. Featuring 27 items, the collection includes exclusive designs from some of the biggest names in fashion, such as unisex sweatshirts by <strong>Peter Jensen<\/strong>, t-shirts by <strong>Bobby Abley<\/strong>, vintage embroidered pieces by <strong>Bad Denim<\/strong>, patchwork sneakers by <strong>Suecomma Bonnie<\/strong>, stand-out accessories by <strong>Salar <\/strong>and charm-adorned jewelry by <strong>Maria Francesca Pepe<\/strong>.<\/p>\n<p>The new designer collaborations form part of the year-long <strong>SpongeBob SquarePants Gold<\/strong> international campaign from Nickelodeon. Across the next 12 months, Nickelodeon will celebrate everything that makes SpongeBob one of the most iconic animated characters in the world: his humour, optimism and heart of gold. The campaign will include activations on-air, online, and on social media as well as additional product and retail launches.<\/p>\n<p>The SpongeBob Gold fashion collection was also celebrated at a launch event during London Fashion Week, Saturday 18<sup>th<\/sup> February.<\/p>\n<p>\u201cSpongeBob is a design icon,\u201d said <strong>Charlotte Castillo, SVP of brand management and creative for Nickelodeon and Viacom Consumer Products (NVCP)<\/strong>. \u201cThe show\u2019s art and lovable characters have been interpreted by designers into consumer products around the world, and we\u2019re thrilled to have these six SpongeBob Gold fashion collection designers put their own spin on this global icon. What makes this collection special is the way each designer has incorporated SpongeBob into their own trademark style. By bringing SpongeBob into their world and incorporating the element of gold, our collaborators have created beautiful items unlike anything we have seen before.\u201d<\/p>\n<p>Download all designer bios, headshots and SpongeBob Gold collection sketches here:\u00a0<a href=\"https:\/\/we.tl\/lzGDAqzQxr\">https:\/\/we.tl\/lzGDAqzQxr<\/a><\/p>\n<p><em>SpongeBob SquarePants<\/em> premiered in the US in 1999 and today airs in more than 180 countries. SpongeBob has over 125 million followers across social media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7485\" src=\"https:\/\/www.licensingitalia.it\/\/wp-content\/uploads\/2017\/05\/spongebob_gioielli.jpg\" alt=\"\" width=\"219\" height=\"139\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7487\" src=\"https:\/\/www.licensingitalia.it\/\/wp-content\/uploads\/2017\/05\/Spongebob_borsa.jpg\" alt=\"\" width=\"106\" height=\"185\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To kick off a year-long SpongeBob Gold international campaign, Nickelodeon &amp; Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week. An innovative collaboration with six international designers \u2013 Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim \u2013 the SpongeBob Gold fashion collection features clothing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-7481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nickelodeon International And Viacom Consumer Products unveil Spongebob Gold Collection at London Fashion Week - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/nickelodeon-international-and-viacom-consumer-products-unveil-spongebob-gold-collection-at-london-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nickelodeon International And Viacom Consumer Products unveil Spongebob Gold Collection at London Fashion Week - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"To kick off a year-long SpongeBob Gold international campaign, Nickelodeon &amp; Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week. An innovative collaboration with six international designers \u2013 Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim \u2013 the SpongeBob Gold fashion collection features clothing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/nickelodeon-international-and-viacom-consumer-products-unveil-spongebob-gold-collection-at-london-fashion-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-23T10:59:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-11T10:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/200217030225Logo_Nick_Viacom_CP_210x110.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"210\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/nickelodeon-international-and-viacom-consumer-products-unveil-spongebob-gold-collection-at-london-fashion-week\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/nickelodeon-international-and-viacom-consumer-products-unveil-spongebob-gold-collection-at-london-fashion-week\/\",\"name\":\"Nickelodeon International And Viacom Consumer Products unveil Spongebob Gold Collection at London Fashion Week - 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