{"id":7535,"date":"2017-04-17T12:20:48","date_gmt":"2017-04-17T10:20:48","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=7535\/"},"modified":"2017-05-11T15:35:38","modified_gmt":"2017-05-11T13:35:38","slug":"lima-global-licensing-industry-survey-2017-interview-to-maura-regan-evp-lima","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/lima-global-licensing-industry-survey-2017-interview-to-maura-regan-evp-lima\/","title":{"rendered":"LIMA Global Licensing Industry Survey 2017: interview to Maura Regan, EVP LIMA"},"content":{"rendered":"<p><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7539 alignleft\" src=\"https:\/\/www.licensingitalia.it\/\/wp-content\/uploads\/2017\/05\/MauraRegan_interna1.jpg\" alt=\"\" width=\"214\" height=\"300\" \/>Licensing Italia, LIMA Representative in Italy, has interviewed\u00a0<\/strong><\/em><strong>Maura Regan,\u00a0Executive Vice President\u00a0LIMA,\u00a0<\/strong><em><strong>on\u00a0<\/strong><\/em><em><strong>LIMA<\/strong><\/em><strong>\u00a0<em>Global Licensing Industry Surve<\/em><\/strong><em><strong>y 2017.<\/strong><\/em><\/p>\n<p><em><strong>L.I. What is the\u00a0<\/strong><\/em><em><strong>LIMA<\/strong><\/em><strong>\u00a0<em>Global Licensing Industry Surve<\/em><\/strong><em><strong>y and what\u2019s the methodology behind it?\u00a0<\/strong><\/em><\/p>\n<p>M.R.: The\u00a0<em><strong>LIMA<\/strong><\/em><strong>\u00a0<em>Global Licensing Industry Survey<\/em><\/strong>\u00a0is an in depth bottom-up analysis that sizes the global licensing market by property type and product category. \u00a0In April 2016 Brandar Consulting fielded a market research survey in six languages which drew responses from 331 firms: 147 licensors, 102 licensees and 82 agents\/consultants. The survey responses were supplemented by multiple in language phone interviews which resulted in reported revenues covering 36 countries; all 7 geographic regions. \u00a0In all, the global sizing analysis includes specific data from 497 countries.<\/p>\n<p><em><strong>L.I. What\u2019s the main goal of the Survey? <\/strong><\/em><\/p>\n<p>M.R. The primary goal of the survey is to value the global licensing market by property type and product category. \u00a0This data is used by member organizations to drive strategic business planning.<\/p>\n<p><em><strong>L.I. How many countries are included in the Survey? <\/strong><\/em><\/p>\n<p>M.R.: 36 countries are covered in the Survey. \u00a0The top 25 countires are highlighted with particular emphasis as they account for 92.6% of the overall\u00a0 retail sales of licensed products globally.<\/p>\n<p><em><strong>L.I: What are the main trends in the licensing industry that have come to light in the last editions of the Survey?<\/strong><\/em><\/p>\n<p>M.R.: Character and Entertainment licensing continues to take the lions-share of retails sales of licensed prodct\u00a0 accounting for 44.8% , a slight increase year over year increase- and no sense that this will plateau any time soon. The main up and coming trend however is Digital. Digital is shaping\/changing the way content is consumed globally. \u00a0Products purchased and distributed via downloads continues to become a much more significant share of the overall licensed product market. Specifically: video games\/software\/apps, publishing and music\/video categories taken together account for 13% of global licensing revenue and is growing. Lastly,\u00a0 directionally, markets ex US\/Canada offer the most potential long-term, specifically China and India as the middle class in those markets grows and infrastructures continue to develop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Licensing Italia, LIMA Representative in Italy, has interviewed\u00a0Maura Regan,\u00a0Executive Vice President\u00a0LIMA,\u00a0on\u00a0LIMA\u00a0Global Licensing Industry Survey 2017. L.I. What is the\u00a0LIMA\u00a0Global Licensing Industry Survey and what\u2019s the methodology behind it?\u00a0 M.R.: The\u00a0LIMA\u00a0Global Licensing Industry Survey\u00a0is an in depth bottom-up analysis that sizes the global licensing market by property type and product category. \u00a0In April 2016 Brandar Consulting [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[1113],"class_list":["post-7535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-licensing-international"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LIMA Global Licensing Industry Survey 2017: interview to Maura Regan, EVP LIMA - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/lima-global-licensing-industry-survey-2017-interview-to-maura-regan-evp-lima\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIMA Global Licensing Industry Survey 2017: interview to Maura Regan, EVP LIMA - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Licensing Italia, LIMA Representative in Italy, has interviewed\u00a0Maura Regan,\u00a0Executive Vice President\u00a0LIMA,\u00a0on\u00a0LIMA\u00a0Global Licensing Industry Survey 2017. L.I. What is the\u00a0LIMA\u00a0Global Licensing Industry Survey and what\u2019s the methodology behind it?\u00a0 M.R.: The\u00a0LIMA\u00a0Global Licensing Industry Survey\u00a0is an in depth bottom-up analysis that sizes the global licensing market by property type and product category. \u00a0In April 2016 Brandar Consulting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/lima-global-licensing-industry-survey-2017-interview-to-maura-regan-evp-lima\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-17T10:20:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-11T13:35:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/220317060309Global_Survey_210x110.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"210\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/lima-global-licensing-industry-survey-2017-interview-to-maura-regan-evp-lima\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/lima-global-licensing-industry-survey-2017-interview-to-maura-regan-evp-lima\/\",\"name\":\"LIMA Global Licensing Industry Survey 2017: interview to Maura Regan, EVP LIMA - 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